Planning application
26/01079/ADV
53 Brewer Street London W1F 9UY
Proposal
Display of a neon illuminated projecting sign (logo only) measuring 0.6m x 0.6m and a non illuminated fascia sign measuring 0.6m x 2.67m and stained glass in the main entrance door in the company colours. (SPLIT DECISION WITH 26/01079/ADV)
As published by the council, reference 26/01079/ADV
Timeline
Dates from the published record
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20 Feb 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/02155/ADV Refused
53 Brewer Street London W1F 9UY
Display of an internally illuminated moving LED display fascia sign measuring 0.2m x 3.5m.
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25/07576/AD7 Awaiting decision
53A Brewer Street London W1F 9UH
Display for a temporary period of six months of a non-illuminated estate agent board located on the face of the building at a height of between 0.8m and 0.03m above pavement level and measuring 0.45m x 0.6m.
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12/01597/LBC Granted
51 Brewer Street London W1F 9UQ
Internal alterations at first, second, third and fourth floor level and replacement/repair of existing windows.
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05/03477/LBC Granted
51 Brewer Street London W1F 9UQ
Internal alterations in conjunction with the erection of a rear extension to closet wing at third floor level and demolition and reconstruction of rear ground floor addition.
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25/06389/FULL Refused
Smith's Court London
Installation of access control gates to the entrance of the laneway in to Smith's Court from between 31 and 32 Great Windmill Street. (Entrance To Laneway Leading To Smith's Court) [RE-CONSULTATION: Address corrected to reflect that works are on Smith's Court (alley way). Originally incorrectly advertised with the address as Great Windmill Street.]
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25/05469/FULL Granted
39 - 43 Brewer Street London W1F 9UD
External alterations to the shopfronts on Brewer Street and Great Windmill Street including installation of a new entrance door and padded seats in the windows.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.