Planning application
53 Brewer Street London W1F 9UY
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of an internally illuminated moving LED display fascia sign measuring 0.2m x 3.5m.
As published by the council, reference 26/02155/ADV
Application record
- Reference
- 26/02155/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 20 Feb 2026
- Validated
- 20 Feb 2026
- Decided
- 20 May 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1F 9UY
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2026: 0 approved, 1 refused.
-
26/01079/ADV Awaiting decision
53 Brewer Street London W1F 9UY
Display of a neon illuminated projecting sign (logo only) measuring 0.6m x 0.6m and a non illuminated fascia sign measuring 0.6m x 2.67m and stained glass in the main entrance door in the company colours. (SPLIT DECISION WITH 26/01079/ADV)
Timeline
Dates from the published record
-
20 Feb 2026
Received by Westminster
-
20 May 2026
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
penman | architects ltd Agent, an architecture practice registered in London
Active · incorporated 2020 · London
4 applications on PlanIndex · across 2 councils
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
53 Brewer Street London W1F 9UY
82% historically approved · decision due ~17 Apr
Display of a neon illuminated projecting sign (logo only) measuring 0.6m x 0.6m and a non illuminated fascia sign measuring 0.6m x 2.67m and stained glass in the main entrance door in the company colours. (SPLIT DECISION WITH 26/01079/ADV)
Awaiting decision Advertising 9 docs -
53A Brewer Street London W1F 9UH
Display for a temporary period of six months of a non-illuminated estate agent board located on the face of the building at a height of 3m above pavement level and measuring 0.45m x 0.6m.
Granted Advertising 7 docs -
51 Brewer Street London W1F 9UQ
Internal alterations at first, second, third and fourth floor level and replacement/repair of existing windows.
Granted Heritage and listed buildings Windows or glazing 8 docs -
51 Brewer Street London W1F 9UQ
Internal alterations in conjunction with the erection of a rear extension to closet wing at third floor level and demolition and reconstruction of rear ground floor addition.
Granted Heritage and listed buildings Extension Demolition 4 docs -
Basement And Ground Floor 49 Brewer Street London W1F 9UG
Alterations to the shopfront including the installation of new signage and internal alterations at ground floor level.
Granted Heritage and listed buildings Windows or glazing 14 docs -
Smith's Court London
Installation of access control gates to the entrance of the laneway in to Smith's Court from between 31 and 32 Great Windmill Street. (Entrance To Laneway Leading To Smith's Court) [RE-CONSULTATION: Address corrected to reflect that works are on Smith's Court (alley way). Originally incorrectly advertised with the address as Great Windmill Street.]
Refused Full applications 35 docs
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m