53A Brewer Street London W1F 9UH

1. 20 Oct 2025

   Received by Westminster

2. 7 Nov 2025

   Decision issued: Application Permitted

3. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 7 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 53 Brewer Street London W1F 9UY

  26/01079/ADV Submitted 20 Feb 2026 50 yards away

  82% historically approved · decision due ~17 Apr

  Display of a neon illuminated projecting sign (logo only) measuring 0.6m x 0.6m and a non illuminated fascia sign measuring 0.6m x 2.67m and stained glass in the main entrance door in the company colours. (SPLIT DECISION WITH 26/01079/ADV)

  Awaiting decision Advertising 9 docs

• 53 Brewer Street London W1F 9UY

  26/02155/ADV Submitted 20 Feb 2026 50 yards away

  Display of an internally illuminated moving LED display fascia sign measuring 0.2m x 3.5m.

  Refused Advertising 11 docs

• 51 Brewer Street London W1F 9UQ

  12/01597/LBC Submitted 21 Feb 2012 50 yards away

  Internal alterations at first, second, third and fourth floor level and replacement/repair of existing windows.

  Granted Heritage and listed buildings Windows or glazing 8 docs

• 51 Brewer Street London W1F 9UQ

  05/03477/LBC Submitted 5 May 2005 50 yards away

  Internal alterations in conjunction with the erection of a rear extension to closet wing at third floor level and demolition and reconstruction of rear ground floor addition.

  Granted Heritage and listed buildings Extension Demolition 4 docs

• Basement And Ground Floor 49 Brewer Street London W1F 9UG

  22/04204/LBC Submitted 27 Jun 2022 50 yards away

  Alterations to the shopfront including the installation of new signage and internal alterations at ground floor level.

  Granted Heritage and listed buildings Windows or glazing 14 docs

• Smith's Court London

  25/06389/FULL Submitted 8 Sep 2025 50 yards away

  Installation of access control gates to the entrance of the laneway in to Smith's Court from between 31 and 32 Great Windmill Street. (Entrance To Laneway Leading To Smith's Court) [RE-CONSULTATION: Address corrected to reflect that works are on Smith's Court (alley way). Originally incorrectly advertised with the address as Great Windmill Street.]

  Refused Full applications 35 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising