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Planning application

31 - 33 Bedford Street London WC2E 9ED

Granted Westminster 25/08655/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Reuse and rebranding of the existing illuminated hanging signage on the front elevation of Z Hotel Covent Garden. Lettering, reading "Z HOTELS, COVENT GARDEN"and ?INOGO CAFE?, made in 1.2mm brushed stainless steel, finished with a brass lacquer colour, mounted on minimal pins.

As published by the council, reference 25/08655/ADV

Application record

Reference
25/08655/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
26 Nov 2025
Validated
26 Nov 2025
Decided
22 Jan 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2E 9ED

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 1 approved, 1 refused.

  • 26/01202/FULL Withdrawn

    31 - 33 Bedford Street London WC2E 9ED

    Installation of a new shop front

    Decided 25 Mar 2026 Full applications
  • 25/08651/NMA Refused

    31 - 33 Bedford Street London WC2E 9ED

    Amendments to planning permission dated 12 September 2016 (RN:16/04327/FULL) for the use of the basement, part ground and upper floors as a hotel (Use Class C1) including ancillary café use and reception at ground floor level. Alterations at roof level including the erection of a single storey extension, creation of roof terraces, installation of plant equipment within an enclosure and installation of photovoltaic panels. Refurbishment and alterations of the buildings including re-introduction of three windows to Inigo Place façade, alterations to windows and doors and associated works; NAMELY, to alter the lower section of the shopfront by replacing the existing hardwood windows and stall risers with hardwood sliding windows and stall risers (painted in grey to match No. 33).

    Decided 15 Jan 2026 Amendments

Timeline

Dates from the published record

  1. 26 Nov 2025

    Received by Westminster

  2. 22 Jan 2026

    Decision issued: Application Permitted

  3. 20 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

TT Architects Agent, an architecture practice registered in London

Active · incorporated 2017 · London

4 applications on PlanIndex

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 22 January 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 31 - 33 Bedford Street London WC2E 9ED

    26/01202/FULL Submitted 25 Feb 2026 50 yards away

    Installation of a new shop front

    Withdrawn Full applications Windows or glazing 15 docs

  • 23 - 24 Henrietta Street London WC2E 8ND

    26/03914/LBC Submitted 15 Jun 2026 50 yards away

    90% historically approved · decision due ~25 Aug

    Replacement of two air conditioning units and alterations to shopfront. (Linked to 26/03912/FULL and 26/03913/ADV)

    Awaiting decision Heritage and listed buildings Windows or glazing 31 docs

  • 23 - 24 Henrietta Street London WC2E 8ND

    26/03913/ADV Submitted 15 Jun 2026 50 yards away

    84% historically approved · decision due ~25 Aug

    Display of an externally illuminated projecting sign measuring 0.6m x 0.6m; an externally illuminated painted letters wall sign measuring 1.4m x 0.4m; and two internally illuminated menu boxes measuring 0.51m x 0.4m. [Linked to 26/03912/FULL and 26/03914/LBC]

    Awaiting decision Advertising 37 docs

  • 23 - 24 Henrietta Street London WC2E 8ND

    26/03912/FULL Submitted 15 Jun 2026 50 yards away

    87% historically approved · decision due ~25 Aug

    Replacement of two air conditioning units and alterations to shopfront. [Linked to 26/03914/LBC and 26/03913/ADV]

    Awaiting decision Full applications Windows or glazing 39 docs

  • 23 - 24 Henrietta Street London WC2E 8ND

    25/04316/LBC Submitted 25 Jun 2025 50 yards away

    Installation of two retractable awnings and anchor bolt fixings, removal/relocation of services.

    Granted Heritage and listed buildings 25 docs

  • 22 Henrietta Street London WC2E 8ND

    26/04606/LBC Submitted 10 Jul 2026 50 yards away

    90% historically approved · decision due ~4 Sep

    External and façade alterations comprising the introduction of a new entrance on the Bedford Street elevation in connection with new retail unit at ground and basement, refurbishment of the existing Henrietta Street entrance door, and installation of louvres to part of the basement windows, together with the installation of roof lights, louvres and replacement plant equipment at fifth floor and roof levels. Internal works.

    Awaiting decision Heritage and listed buildings Loft or dormer Windows or glazing

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Received 10 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06217/ADV Awaiting decision

    208 Regent Street London W1B 5BD

    Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

    Received 10 Sep, published by the council 18 Sep 2026 Advertising