Planning application
25/08655/ADV
31 - 33 Bedford Street London WC2E 9ED
Proposal
Reuse and rebranding of the existing illuminated hanging signage on the front elevation of Z Hotel Covent Garden. Lettering, reading "Z HOTELS, COVENT GARDEN"and ?INOGO CAFE?, made in 1.2mm brushed stainless steel, finished with a brass lacquer colour, mounted on minimal pins.
As published by the council, reference 25/08655/ADV
Timeline
Dates from the published record
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26 Nov 2025
Received by Westminster
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22 Jan 2026
Decision issued: Application Permitted
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/01202/FULL Withdrawn
31 - 33 Bedford Street London WC2E 9ED
Installation of a new shop front
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26/04605/FULL Awaiting decision
22 Henrietta Street London WC2E 8ND
External and façade alterations comprising the introduction of a new entrance on the Bedford Street elevation to the new ground floor retail unit, refurbishment of the existing Henrietta Street entrance door, and installation of louvres to part of the basement windows, together with the installation of roof lights, louvres and replacement plant equipment at fifth floor and roof levels, internal works including refurbishment of the office entrance and office accommodation; creation of a new retail unit at basement and ground floor levels, with level access and associated staircase; alterations to the internal layout; raising of the fourth-floor ceiling; installation of new MEP services, joinery, lighting, suspended ceilings, kitchenettes, WCs, floor finishes and office fit-out; removal of redundant fixtures and fittings; repair, restoration and reinstatement of historic features; and installation of secondary glazing to all windows and other associated works. (Linked to 26/04606/LBC)
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26/04606/LBC Awaiting decision
22 Henrietta Street London WC2E 8ND
External and façade alterations comprising the introduction of a new entrance on the Bedford Street elevation to the new ground floor retail unit, refurbishment of the existing Henrietta Street entrance door, and installation of louvres to part of the basement windows, together with the installation of roof lights, louvres and replacement plant equipment at fifth floor and roof levels, internal works including refurbishment of the office entrance and office accommodation; creation of a new retail unit at basement and ground floor levels, with level access and associated staircase; alterations to the internal layout; raising of the fourth-floor ceiling; installation of new MEP services, joinery, lighting, suspended ceilings, kitchenettes, WCs, floor finishes and office fit-out; removal of redundant fixtures and fittings; repair, restoration and reinstatement of historic features; and installation of secondary glazing to all windows and other associated works. (Linked to 26/04605/FULL)
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26/03914/LBC Awaiting decision
23 - 24 Henrietta Street London WC2E 8ND
Replacement of two air conditioning units and alterations to shopfront. (Linked to 26/03912/FULL and 26/03913/ADV)
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26/03913/ADV Awaiting decision
23 - 24 Henrietta Street London WC2E 8ND
Display of an externally illuminated projecting sign measuring 0.6m x 0.6m; an externally illuminated painted letters wall sign measuring 1.4m x 0.4m; and two internally illuminated menu boxes measuring 0.51m x 0.4m. [Linked to 26/03912/FULL and 26/03914/LBC]
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26/03912/FULL Awaiting decision
23 - 24 Henrietta Street London WC2E 8ND
Replacement of two air conditioning units and alterations to shopfront. [Linked to 26/03914/LBC and 26/03913/ADV]
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.