Planning application
26/03913/ADV
23 - 24 Henrietta Street London WC2E 8ND
Proposal
Display of an externally illuminated projecting sign measuring 0.6m x 0.6m; an externally illuminated painted letters wall sign measuring 1.4m x 0.4m; and two internally illuminated menu boxes measuring 0.51m x 0.4m. [Linked to 26/03912/FULL and 26/03914/LBC]
As published by the council, reference 26/03913/ADV
Timeline
Dates from the published record
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15 Jun 2026
Received by Westminster
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30 Jun 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03914/LBC Awaiting decision
23 - 24 Henrietta Street London WC2E 8ND
Replacement of two air conditioning units and alterations to shopfront. (Linked to 26/03912/FULL and 26/03913/ADV)
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26/03912/FULL Awaiting decision
23 - 24 Henrietta Street London WC2E 8ND
Replacement of two air conditioning units and alterations to shopfront. [Linked to 26/03914/LBC and 26/03913/ADV]
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26/01202/FULL Withdrawn
31 - 33 Bedford Street London WC2E 9ED
Installation of a new shop front
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26/04606/LBC Awaiting decision
22 Henrietta Street London WC2E 8ND
External and façade alterations comprising the introduction of a new entrance on the Bedford Street elevation to the new ground floor retail unit, refurbishment of the existing Henrietta Street entrance door, and installation of louvres to part of the basement windows, together with the installation of roof lights, louvres and replacement plant equipment at fifth floor and roof levels, internal works including refurbishment of the office entrance and office accommodation; creation of a new retail unit at basement and ground floor levels, with level access and associated staircase; alterations to the internal layout; raising of the fourth-floor ceiling; installation of new MEP services, joinery, lighting, suspended ceilings, kitchenettes, WCs, floor finishes and office fit-out; removal of redundant fixtures and fittings; repair, restoration and reinstatement of historic features; and installation of secondary glazing to all windows and other associated works. (Linked to 26/04605/FULL)
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26/04605/FULL Awaiting decision
22 Henrietta Street London WC2E 8ND
External and façade alterations comprising the introduction of a new entrance on the Bedford Street elevation to the new ground floor retail unit, refurbishment of the existing Henrietta Street entrance door, and installation of louvres to part of the basement windows, together with the installation of roof lights, louvres and replacement plant equipment at fifth floor and roof levels, internal works including refurbishment of the office entrance and office accommodation; creation of a new retail unit at basement and ground floor levels, with level access and associated staircase; alterations to the internal layout; raising of the fourth-floor ceiling; installation of new MEP services, joinery, lighting, suspended ceilings, kitchenettes, WCs, floor finishes and office fit-out; removal of redundant fixtures and fittings; repair, restoration and reinstatement of historic features; and installation of secondary glazing to all windows and other associated works. (Linked to 26/04606/LBC)
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25/08655/ADV Granted
31 - 33 Bedford Street London WC2E 9ED
Reuse and rebranding of the existing illuminated hanging signage on the front elevation of Z Hotel Covent Garden. Lettering, reading "Z HOTELS, COVENT GARDEN"and ?INOGO CAFE?, made in 1.2mm brushed stainless steel, finished with a brass lacquer colour, mounted on minimal pins.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.