Planning application
121 Long Acre London WC2E 9PA
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m, 0.31m x 2.1m and one internally illuminated projecting sign measuring 0.265m x 0.6m.
As published by the council, reference 25/05891/ADV
Application record
- Reference
- 25/05891/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 19 Aug 2025
- Validated
- 19 Aug 2025
- Decided
- 8 Sep 2025
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- WC2E 9PA
Timeline
Dates from the published record
-
19 Aug 2025
Received by Westminster
-
8 Sep 2025
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Seabrook Studio Ltd Agent, registered in Hythe
Active · incorporated 2021 · Hythe
3 applications on PlanIndex · across 3 councils
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
12 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this grant of permission means
Westminster granted permission on 8 September 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
112-115 Long Acre, London WC2E 9PA
not required - duplicate submission to 25/05150/ADV
Decided Advertising -
117 - 123 Long Acre London WC2E 9PA
Installation of replacement windows. (Site includes 116, 117, 119, 120 and 121-123 Long Acre)
Withdrawn Heritage and listed buildings Windows or glazing 14 docs -
Basement And Ground Floor 124 Long Acre London WC2E 9PE
Shopfront alterations.
Granted Full applications Windows or glazing 24 docs -
Basement And Ground Floor 124 Long Acre London WC2E 9PE
Display of three internally (halo) illuminated fascia signs each measuring 0.15m x 1.06m and two internally (letters) illuminated projecting signs each measuring 0.40m x .70m.
Granted Advertising 20 docs -
1 Mercer Walk London WC2H 9FA
82% historically approved · decision due ~9 Dec
Display of an non-illuminated 3D character measuring 1.7m X 1.2m
Decided Advertising -
128 Long Acre London WC2E 9AA
90% historically approved · decision due ~17 Jun
Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.
Awaiting decision Heritage and listed buildings 32 docs
Other advertisement consent applications
In Westminster
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of externally illuminated fascia sign measuring 0.33m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m
-
26/07392/ADV Awaiting decision
18 Rupert Street London W1D 6DD
Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.