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Planning application

121 Long Acre London WC2E 9PA

Granted Westminster 25/05891/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m, 0.31m x 2.1m and one internally illuminated projecting sign measuring 0.265m x 0.6m.

As published by the council, reference 25/05891/ADV

Application record

Reference
25/05891/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
19 Aug 2025
Validated
19 Aug 2025
Decided
8 Sep 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2E 9PA

Timeline

Dates from the published record

  1. 19 Aug 2025

    Received by Westminster

  2. 8 Sep 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Seabrook Studio Ltd Agent, registered in Hythe

Active · incorporated 2021 · Hythe

3 applications on PlanIndex · across 3 councils

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Documents

Plans, drawings, consultee responses and the officer's report

12 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 8 September 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 112-115 Long Acre, London WC2E 9PA

    25/05324/ADV Submitted 30 Jul 2025 50 yards away

    not required - duplicate submission to 25/05150/ADV

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    22/02031/LBC Submitted 25 Mar 2022 50 yards away

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  • Basement And Ground Floor 124 Long Acre London WC2E 9PE

    25/08444/ADV Submitted 19 Nov 2025 50 yards away

    Display of three internally (halo) illuminated fascia signs each measuring 0.15m x 1.06m and two internally (letters) illuminated projecting signs each measuring 0.40m x .70m.

    Granted Advertising 20 docs
  • 1 Mercer Walk London WC2H 9FA

    26/06687/ADV Submitted 30 Sep 2026 50 yards away

    82% historically approved · decision due ~9 Dec

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  • 128 Long Acre London WC2E 9AA

    26/02680/LBC Submitted 22 Apr 2026 50 yards away

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In Westminster

  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of externally illuminated fascia sign measuring 0.33m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07392/ADV Awaiting decision

    18 Rupert Street London W1D 6DD

    Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.

    Received 29 Oct, published by the council 3 Nov 2026 Advertising