Planning application
50 Old Bond Street London W1S 4QP
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of non illuminated graphics on hoarding on Piccadilly and Old Bond Street measuring 7.76m x 14.65m and 7.6m x 20.63m for a temporary period from 1st September 2025 until 1st February 2026.
As published by the council, reference 25/08188/ADV
Application record
- Reference
- 25/08188/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 10 Nov 2025
- Validated
- 10 Nov 2025
- Decided
- 19 May 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1S 4QP
Timeline
Dates from the published record
-
10 Nov 2025
Received by Westminster
-
19 May 2026
Decision issued: Application Refused
-
20 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Gregori Chiarotti Projects Agent
14 applications on PlanIndex · across 5 councils · 58% granted
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See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
12 documents on file for this application
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.
Refused Advertising 11 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26
Granted Advertising 13 docs -
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~1 Oct
Erection of operator signage and flags.
Awaiting decision Heritage and listed buildings -
63 - 65 Piccadilly London W1J 0DY
Display of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning with lettering above the side entrance; two menu boards each measuring 0.71m x 0.45m; two operator plaques measuring 0.28m x 0.44m & 0.44m x 0.440m; and two flags.
Decided Advertising -
63 - 65 Piccadilly London W1J 0DY
88% historically approved · decision due ~19 Oct
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)
Awaiting decision Full applications -
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~19 Oct
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
Awaiting decision Heritage and listed buildings
Other advertisement consent applications
In Westminster
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26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
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26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
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26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m