Planning application
63 - 65 Piccadilly London W1J 0DY
Relates to 26/05356/LBC
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning with lettering above side entrance; two menu boards each measuring 0.71m x .45m; two operator plaques measuring 0.28m x 0.44m & 0.44m x 0.440m; and two flags. (Linked with 26/05356/LBC)
As published by the council, reference 26/05360/ADV
Application record
- Reference
- 26/05360/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 7 Aug 2026
- Validated
- 24 Aug 2026
- Postcode
- W1J 0DY
Site history
Applications at this address on the Westminster register
This site has had 11 applications since 2025: 3 approved, 0 refused.
-
26/05355/FULL Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)
-
26/05356/LBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
-
26/05345/LBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of operator signage and flags.
-
26/03730/ADFULL Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Details of new windows, dormer windows, and external doors pursuant to condition 7 (part 1) of planning permission dated 16 February 2026 (RN: 25/04586/FULL). (Linked with 26/03766/ADLBC)
-
26/03766/ADLBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Details of new windows, dormer windows, and external doors, Skirtings, dados, architraves, cornices and decorative plasterwork, new locations for relocated fireplaces, new mezzanine structure; and photographic sample of facing materials pursuant to conditions 4 (parts 1, 2, 3 &5) and 10 of listed building consent dated 13 February 2026 (RN: 25/04587/LBC). (Linked with 26/03730/ADFULL)
-
26/03290/ADLBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Details of new windows, dormer windows, doors, fireplaces and juliet balconies / reinstatement of chequerboard finish, updated design to service riser, retention of stone shelves to front vaults and existing wall and linings to western party wall of 'junior suite' at mezzanine level / facing materials pursuant to conditions 4, 8 and 10 of listed building consent dated 13 February 2026 (RN: 25/04587/LBC) [Linked to 26/03182/ADFULL]
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26/03182/ADFULL Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Details of new windows, dormer windows, external doors and juliet balconies / cycle storage for the hotel / revised rear elevation to show updated design to service riser / facing materials pursuant to conditions 7, 12, 17 and 18 of planning permission dated 13 February 2026 (RN: 25/04586/FULL). [Linked to 26/03290/ADLBC]
-
25/09161/ADV Granted
63 - 65 Piccadilly London W1J 0DY
Display of externally illuminated shroud/wrap measuring 4.4m x 16.7m.
-
25/04587/LBC Granted
63 - 65 Piccadilly London W1J 0DY
External & Internal alterations ( including a rear extension at 1st to 6th floor levels) including associated M&E Plant.
-
25/04586/FULL Granted
63 - 65 Piccadilly London W1J 0DY
Externa alterations (including a rear extension at 1st to 6th floor levels) in connection with approved hotel development including associated M&E Plant.
Timeline
Dates from the published record
-
7 Aug 2026
Received by Westminster
-
24 Aug 2026
Validated
Checked as complete and ready for consideration.
-
24 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 19 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 61 days over the applications it decided in the last year.
Related applications
Cases linked to this one on the register
-
26/05356/LBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
1 later application on the register refers to this one:
-
26/05356/LBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
What happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~1 Oct
Erection of operator signage and flags.
Awaiting decision Heritage and listed buildings -
63 - 65 Piccadilly London W1J 0DY
87% historically approved · decision due ~19 Oct
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)
Awaiting decision Full applications -
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~19 Oct
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
Awaiting decision Heritage and listed buildings -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
85% historically approved · decision due ~5 Jan
Display of non illuminated Hoarding Graphics measuring 7.76m x 14.65m, 7.6m x 20.63m.
Awaiting decision Advertising 9 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.
Refused Advertising 11 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26
Granted Advertising 13 docs
Other advertisement consent applications
In Westminster
-
26/05953/ADV Awaiting decision
Public House 40 Porchester Road London W2 6ES
Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
-
26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
-
26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
-
26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
-
26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC