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Planning application

63 - 65 Piccadilly London W1J 0DY

Awaiting decision Westminster 26/05360/ADV Advertising

Relates to 26/05356/LBC

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning with lettering above side entrance; two menu boards each measuring 0.71m x .45m; two operator plaques measuring 0.28m x 0.44m & 0.44m x 0.440m; and two flags. (Linked with 26/05356/LBC)

As published by the council, reference 26/05360/ADV

Application record

Reference
26/05360/ADV
Category
Advertising
Status
Pending
Received
7 Aug 2026
Validated
24 Aug 2026
Postcode
W1J 0DY

Site history

Applications at this address on the Westminster register

This site has had 11 applications since 2025: 3 approved, 0 refused.

  • 26/05355/FULL Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)

    Submitted 7 Aug 2026 Full applications
  • 26/05356/LBC Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)

    Submitted 7 Aug 2026 Heritage and listed buildings
  • 26/05345/LBC Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Erection of operator signage and flags.

    Submitted 6 Aug 2026 Heritage and listed buildings
  • 26/03730/ADFULL Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Details of new windows, dormer windows, and external doors pursuant to condition 7 (part 1) of planning permission dated 16 February 2026 (RN: 25/04586/FULL). (Linked with 26/03766/ADLBC)

    Submitted 8 Jun 2026 Full applications
  • 26/03766/ADLBC Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Details of new windows, dormer windows, and external doors, Skirtings, dados, architraves, cornices and decorative plasterwork, new locations for relocated fireplaces, new mezzanine structure; and photographic sample of facing materials pursuant to conditions 4 (parts 1, 2, 3 &5) and 10 of listed building consent dated 13 February 2026 (RN: 25/04587/LBC). (Linked with 26/03730/ADFULL)

    Submitted 8 Jun 2026 Conditions
  • 26/03290/ADLBC Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Details of new windows, dormer windows, doors, fireplaces and juliet balconies / reinstatement of chequerboard finish, updated design to service riser, retention of stone shelves to front vaults and existing wall and linings to western party wall of 'junior suite' at mezzanine level / facing materials pursuant to conditions 4, 8 and 10 of listed building consent dated 13 February 2026 (RN: 25/04587/LBC) [Linked to 26/03182/ADFULL]

    Submitted 14 May 2026 Conditions
  • 26/03182/ADFULL Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Details of new windows, dormer windows, external doors and juliet balconies / cycle storage for the hotel / revised rear elevation to show updated design to service riser / facing materials pursuant to conditions 7, 12, 17 and 18 of planning permission dated 13 February 2026 (RN: 25/04586/FULL). [Linked to 26/03290/ADLBC]

    Submitted 14 May 2026 Full applications
  • 25/09161/ADV Granted

    63 - 65 Piccadilly London W1J 0DY

    Display of externally illuminated shroud/wrap measuring 4.4m x 16.7m.

    Decided 21 Jan 2026 Advertising
  • 25/04587/LBC Granted

    63 - 65 Piccadilly London W1J 0DY

    External & Internal alterations ( including a rear extension at 1st to 6th floor levels) including associated M&E Plant.

    Decided 13 Feb 2026 Heritage and listed buildings
  • 25/04586/FULL Granted

    63 - 65 Piccadilly London W1J 0DY

    Externa alterations (including a rear extension at 1st to 6th floor levels) in connection with approved hotel development including associated M&E Plant.

    Decided 16 Feb 2026 Full applications

Timeline

Dates from the published record

  1. 7 Aug 2026

    Received by Westminster

  2. 24 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Aug 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 19 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 61 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/05356/LBC Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)

    Submitted 7 Aug 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 26/05356/LBC Awaiting decision

    63 - 65 Piccadilly London W1J 0DY

    Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)

    Submitted 7 Aug 2026 Heritage and listed buildings

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 63 - 65 Piccadilly London W1J 0DY

    26/05345/LBC Submitted 6 Aug 2026 0m away

    90% historically approved · decision due ~1 Oct

    Erection of operator signage and flags.

    Awaiting decision Heritage and listed buildings
  • 63 - 65 Piccadilly London W1J 0DY

    26/05355/FULL Submitted 7 Aug 2026 0m away

    87% historically approved · decision due ~19 Oct

    Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)

    Awaiting decision Full applications
  • 63 - 65 Piccadilly London W1J 0DY

    26/05356/LBC Submitted 7 Aug 2026 0m away

    90% historically approved · decision due ~19 Oct

    Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)

    Awaiting decision Heritage and listed buildings
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    25/08188/ADV Submitted 10 Nov 2025 14m away

    85% historically approved · decision due ~5 Jan

    Display of non illuminated Hoarding Graphics measuring 7.76m x 14.65m, 7.6m x 20.63m.

    Awaiting decision Advertising 9 docs
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    25/05062/ADV Submitted 21 Jul 2025 15m away

    Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.

    Refused Advertising 11 docs
  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    25/06038/ADV Submitted 22 Aug 2025 15m away

    Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26

    Granted Advertising 13 docs

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising