Planning application
63 - 65 Piccadilly London W1J 0DY
Relates to 26/05356/LBC
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning with lettering above the side entrance; two menu boards each measuring 0.71m x 0.45m; two operator plaques measuring 0.28m x 0.44m & 0.44m x 0.440m; and two flags.
As published by the council, reference 26/05360/ADV
Application record
- Reference
- 26/05360/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 7 Aug 2026
- Validated
- 24 Aug 2026
- Decided
- 7 Oct 2026
- Postcode
- W1J 0DY
Site history
Applications at this address on the Westminster register
This site has had 11 applications since 2025: 3 approved, 0 refused.
-
26/05355/FULL Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)
-
26/05356/LBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
-
26/05345/LBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of operator signage and flags.
-
26/03730/ADFULL Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Details of new windows, dormer windows, and external doors pursuant to condition 7 (part 1) of planning permission dated 16 February 2026 (RN: 25/04586/FULL). (Linked with 26/03766/ADLBC)
-
26/03766/ADLBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Details of new windows, dormer windows, and external doors, Skirtings, dados, architraves, cornices and decorative plasterwork, new locations for relocated fireplaces, new mezzanine structure; and photographic sample of facing materials pursuant to conditions 4 (parts 1, 2, 3 &5) and 10 of listed building consent dated 13 February 2026 (RN: 25/04587/LBC). (Linked with 26/03730/ADFULL)
-
26/03290/ADLBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Details of new windows, dormer windows, doors, fireplaces and juliet balconies / reinstatement of chequerboard finish, updated design to service riser, retention of stone shelves to front vaults and existing wall and linings to western party wall of 'junior suite' at mezzanine level / facing materials pursuant to conditions 4, 8 and 10 of listed building consent dated 13 February 2026 (RN: 25/04587/LBC) [Linked to 26/03182/ADFULL]
-
26/03182/ADFULL Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Details of new windows, dormer windows, external doors and juliet balconies / cycle storage for the hotel / revised rear elevation to show updated design to service riser / facing materials pursuant to conditions 7, 12, 17 and 18 of planning permission dated 13 February 2026 (RN: 25/04586/FULL). [Linked to 26/03290/ADLBC]
-
25/09161/ADV Granted
63 - 65 Piccadilly London W1J 0DY
Display of externally illuminated shroud/wrap measuring 4.4m x 16.7m.
-
25/04587/LBC Granted
63 - 65 Piccadilly London W1J 0DY
External & Internal alterations ( including a rear extension at 1st to 6th floor levels) including associated M&E Plant.
-
25/04586/FULL Granted
63 - 65 Piccadilly London W1J 0DY
Externa alterations (including a rear extension at 1st to 6th floor levels) in connection with approved hotel development including associated M&E Plant.
Timeline
Dates from the published record
-
7 Aug 2026
Received by Westminster
-
24 Aug 2026
Validated
Checked as complete and ready for consideration.
-
24 Aug 2026
Added to PlanIndex
-
7 Oct 2026
Decision issued
-
7 Oct 2026
Status changed to Decided
Previously Pending.
Related applications
Cases linked to this one on the register
-
26/05356/LBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
1 later application on the register refers to this one:
-
26/05356/LBC Awaiting decision
63 - 65 Piccadilly London W1J 0DY
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~1 Oct
Erection of operator signage and flags.
Awaiting decision Heritage and listed buildings -
63 - 65 Piccadilly London W1J 0DY
88% historically approved · decision due ~19 Oct
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)
Awaiting decision Full applications -
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~19 Oct
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
Awaiting decision Heritage and listed buildings -
Albemarle House 1 Albemarle Street London W1S 4HA
90% historically approved · decision due ~10 Dec
Erection of infill extensions at rear first, fifth, sixth floor and roof level, creation of terraces at sixth floor and roof level; reconfiguration of core, installation and replacement of plant to roof level, alterations to the ground floor facade including the enclosure of the existing recessed entrance to create a flushed entrance at Albemarle House, alterations to the ground floor facade and entrance of 2 Albemarle Street, installation of replacement windows to front and side elevations, installation of enlarged windows to rear elevation and associated works, alterations to dormer windows at fifth and sixth floor level to standardise the alignment of mansard windows and increase the height and width of the windows, internal refurbishment of offices (Class E) to provide improved and additional office accommodation, pedestrian access, cycle parking and other associated works. (Linked to 26/07074/FULL)
Awaiting decision Heritage and listed buildings Extension Loft or dormer +1 -
Albemarle House 1 Albemarle Street London W1S 4HA
88% historically approved · decision due ~10 Dec
Erection of infill extensions at rear first, fifth, sixth floor and roof level, creation of terraces at sixth floor and roof level; reconfiguration of core, installation and replacement of plant to roof level, alterations to the ground floor facade including the enclosure of the existing recessed entrance to create a flushed entrance at Albemarle House, alterations to the ground floor facade and entrance of 2 Albemarle Street, installation of replacement windows to front and side elevations, installation of enlarged windows to rear elevation and associated works, alterations to dormer windows at fifth and sixth floor level to standardise the alignment of mansard windows and increase the height and width of the windows, internal refurbishment of offices (Class E) to provide improved and additional office accommodation, pedestrian access, cycle parking and other associated works. (Linked to 26/07075/LBC)
Awaiting decision Full applications Extension Loft or dormer +1 -
50 Old Bond Street London W1S 4QP
Display of non illuminated graphics on hoarding on Piccadilly and Old Bond Street measuring 7.76m x 14.65m and 7.6m x 20.63m for a temporary period from 1st September 2025 until 1st February 2026.
Refused Advertising 12 docs
Other advertisement consent applications
In Westminster
-
26/06992/ADV Decided
78 - 80 Wigmore Street London W1U 2SJ
Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.
-
26/07194/ADV Awaiting decision
98 Victoria Street London SW1E 5JL
Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)
-
26/07160/ADV Awaiting decision
18 - 21 Haymarket London SW1Y 4DQ
Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m
-
26/07157/ADV Awaiting decision
41 - 44 Great Windmill Street London W1D 7NF
Display of one non illuminated projection sign, measuring 800mm x 300mm
-
26/07125/ADV Awaiting decision
1 Upper St Martin's Lane London WC2H 9NY
Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m