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Planning application

De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

Granted Westminster 25/06038/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26

As published by the council, reference 25/06038/ADV

Application record

Reference
25/06038/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
22 Aug 2025
Validated
8 Sep 2025
Decided
13 Nov 2025
Ward
West End
Decision by
Delegated Decision
Postcode
W1S 4QT

Site history

Applications at this address on the Westminster register

This site has had 8 applications since 2025: 3 approved, 1 refused.

  • 26/04104/FULL Decided

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04105/LBC)

    Submitted 22 Jun 2026 Full applications
  • 26/04105/LBC Decided

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04104/FULL).

    Submitted 22 Jun 2026 Heritage and listed buildings
  • 26/00901/LBC Awaiting decision

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]

    Submitted 13 Feb 2026 Heritage and listed buildings
  • 26/00900/FULL Awaiting decision

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00901/LBC]

    Submitted 13 Feb 2026 Full applications
  • 25/08994/ADLBC Granted

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)

    Decided 21 Jan 2026 Conditions
  • 25/08997/ADFULL Granted

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)

    Decided 21 Jan 2026 Full applications
  • 25/05062/ADV Refused

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.

    Decided 19 Sep 2025 Advertising

Timeline

Dates from the published record

  1. 22 Aug 2025

    Received by Westminster

  2. 8 Sep 2025

    Validated

    Checked as complete and ready for consideration.

  3. 13 Nov 2025

    Decision issued: Application Permitted

  4. 21 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

13 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 13 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    25/05062/ADV Submitted 21 Jul 2025 50 yards away

    Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.

    Refused Advertising 11 docs
  • 50 Old Bond Street London W1S 4QP

    25/08188/ADV Submitted 10 Nov 2025 50 yards away

    Display of non illuminated graphics on hoarding on Piccadilly and Old Bond Street measuring 7.76m x 14.65m and 7.6m x 20.63m for a temporary period from 1st September 2025 until 1st February 2026.

    Refused Advertising 12 docs
  • 63 - 65 Piccadilly London W1J 0DY

    26/05345/LBC Submitted 6 Aug 2026 50 yards away

    90% historically approved · decision due ~1 Oct

    Erection of operator signage and flags.

    Awaiting decision Heritage and listed buildings
  • 63 - 65 Piccadilly London W1J 0DY

    26/05360/ADV Submitted 7 Aug 2026 50 yards away

    Display of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning with lettering above the side entrance; two menu boards each measuring 0.71m x 0.45m; two operator plaques measuring 0.28m x 0.44m & 0.44m x 0.440m; and two flags.

    Decided Advertising
  • 63 - 65 Piccadilly London W1J 0DY

    26/05355/FULL Submitted 7 Aug 2026 50 yards away

    88% historically approved · decision due ~19 Oct

    Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)

    Awaiting decision Full applications
  • 63 - 65 Piccadilly London W1J 0DY

    26/05356/LBC Submitted 7 Aug 2026 50 yards away

    90% historically approved · decision due ~19 Oct

    Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)

    Awaiting decision Heritage and listed buildings

In Westminster

  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07392/ADV Awaiting decision

    18 Rupert Street London W1D 6DD

    Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.

    Received 29 Oct, published by the council 3 Nov 2026 Advertising