Planning application
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.
As published by the council, reference 25/05062/ADV
Application record
- Reference
- 25/05062/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 21 Jul 2025
- Validated
- 23 Jul 2025
- Decided
- 19 Sep 2025
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1S 4QT
Site history
Applications at this address on the Westminster register
This site has had 8 applications since 2025: 3 approved, 1 refused.
-
26/04104/FULL Decided
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04105/LBC)
-
26/04105/LBC Decided
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04104/FULL).
-
26/00901/LBC Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]
-
26/00900/FULL Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00901/LBC]
-
25/08994/ADLBC Granted
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)
-
25/08997/ADFULL Granted
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)
-
25/06038/ADV Granted
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26
Timeline
Dates from the published record
-
21 Jul 2025
Received by Westminster
-
23 Jul 2025
Validated
Checked as complete and ready for consideration.
-
19 Sep 2025
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Gregori Chiarotti Projects Agent
14 applications on PlanIndex · across 5 councils · 58% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
50 Old Bond Street London W1S 4QP
Display of non illuminated graphics on hoarding on Piccadilly and Old Bond Street measuring 7.76m x 14.65m and 7.6m x 20.63m for a temporary period from 1st September 2025 until 1st February 2026.
Refused Advertising 12 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26
Granted Advertising 13 docs -
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~1 Oct
Erection of operator signage and flags.
Awaiting decision Heritage and listed buildings -
63 - 65 Piccadilly London W1J 0DY
Display of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning with lettering above the side entrance; two menu boards each measuring 0.71m x 0.45m; two operator plaques measuring 0.28m x 0.44m & 0.44m x 0.440m; and two flags.
Decided Advertising -
63 - 65 Piccadilly London W1J 0DY
88% historically approved · decision due ~19 Oct
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05356/LBC)
Awaiting decision Full applications -
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~19 Oct
Erection of canopies and lighting to external facades on Albemarle Street & Piccadilly. (Linked with 26/05355/FULL & 26/05360/ADV)
Awaiting decision Heritage and listed buildings
Other advertisement consent applications
In Westminster
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m
-
26/07392/ADV Awaiting decision
18 Rupert Street London W1D 6DD
Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.