Planning application
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.
As published by the council, reference 25/05062/ADV
Application record
- Reference
- 25/05062/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 21 Jul 2025
- Validated
- 23 Jul 2025
- Decided
- 19 Sep 2025
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1S 4QT
Site history
Applications at this address on the Westminster register
This site has had 9 applications since 2025: 3 approved, 1 refused.
-
26/04104/FULL Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04105/LBC)
-
26/04105/LBC Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04104/FULL)
-
26/00901/LBC Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]
-
26/00900/FULL Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00901/LBC]
-
25/08994/ADLBC Granted
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)
-
25/08997/ADFULL Granted
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)
-
25/08188/ADV Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of non illuminated Hoarding Graphics measuring 7.76m x 14.65m, 7.6m x 20.63m.
-
25/06038/ADV Granted
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26
Timeline
Dates from the published record
-
21 Jul 2025
Received by Westminster
-
23 Jul 2025
Validated
Checked as complete and ready for consideration.
-
19 Sep 2025
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Gregori Chiarotti Projects Agent
13 applications on PlanIndex · across 5 councils · 60% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
84% historically approved · decision due ~5 Jan
Display of non illuminated Hoarding Graphics measuring 7.76m x 14.65m, 7.6m x 20.63m.
Awaiting decision Advertising 9 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26
Granted Advertising 13 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
87% historically approved · decision due ~17 Aug
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04105/LBC)
Awaiting decision Full applications 5 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
90% historically approved · decision due ~17 Aug
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04104/FULL)
Awaiting decision Heritage and listed buildings 1 doc -
63 - 65 Piccadilly London W1J 0DY
90% historically approved · decision due ~1 Oct
Erection of operator signage and flags.
Awaiting decision Heritage and listed buildings -
63 - 65 Piccadilly London W1J 0DY
84% historically approved · decision due ~19 Oct
Display of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning with lettering above side entrance; two menu boards each measuring 0.71m x .45m; two operator plaques measuring 0.28m x 0.44m & 0.44m x 0.440m; and two flags. (Linked with 26/05356/LBC)
Awaiting decision Advertising
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.