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Planning application

Market Hall Victoria 191 Victoria Street London SW1E 5NE

Granted Westminster 25/07117/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of internally illuminated projecting sign measuring 0.7m x 0.9m on the Victoria Street elevation.

As published by the council, reference 25/07117/ADV

Application record

Reference
25/07117/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
2 Oct 2025
Validated
2 Oct 2025
Decided
13 Oct 2025
Ward
Pimlico North
Decision by
Delegated Decision
Postcode
SW1E 5NE

Site history

Applications at this address on the Westminster register

This site has had 8 applications since 2025: 2 approved, 2 refused.

  • 26/04813/FULL Awaiting decision

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Provision of 2 metal pergola structures with retractable roof sections and a fixed steel frame and polycarbonate roof over the bar area.

    Submitted 20 Jul 2026 Full applications
  • 26/04767/NMA Decided

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Amendments to planning permission dated 12 February 2019 (RN:18/05932/FULL) for use of rooftop space at 191 Victoria Street/9-11 Terminus Place for outdoor dining in connection with the existing contemporary food hall (Use Class A3 with ancillary A4 and A5 uses) at ground and first floor level with associated external alterations and works; namely, the removal of informative 4 from the decision notice referring to Condition 12.

    Submitted 16 Jul 2026 Amendments
  • 26/03753/ADFULL Awaiting decision

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Details removal of signage zones, waste and cycle storage, and sample of the brick effect overclad pursuant to conditions 4 (parts i &ii), 15, 16 and 19 of planning permission dated 16 May 2018 (RN: 17/10040/FULL). (Linked with 26/03758/ADLBC)

    Submitted 8 Jun 2026 Full applications
  • 26/03758/ADLBC Awaiting decision

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Details removal of signage zones and sample of the brick effect overclad pursuant to conditions 3 and 5 of plisted building consent dated 16 May 2018 (RN: 17/10041/LBC). (Linked with 26/03753/ADFULL)

    Submitted 8 Jun 2026 Conditions
  • 25/06512/FULL Refused

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Installation of retractable framed pergola roof structures with side enclosure to the rooftop space at 191 Victoria Street/9-11 Terminus Place

    Decided 6 Nov 2025 Full applications
  • 25/05303/ADV Refused

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Display of one internally illuminated projecting sign to Victoria Street Elevation measuring 0.7m x 0.9m x 0.3m.

    Decided 29 Aug 2025 Advertising
  • 25/05940/ADV Granted

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Display of two internally illuminated fascia signs at entrance to Terminus Place and Victoria Street entrances measuring 0.247m x 3.31 and 0.742m x 2m

    Decided 28 Aug 2025 Advertising

Timeline

Dates from the published record

  1. 2 Oct 2025

    Received by Westminster

  2. 13 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Bell Design Consultants Ltd Agent, a design practice registered in Tetbury

Active · incorporated 2009 · Tetbury

12 applications on PlanIndex · across 4 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 13 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Market Hall Victoria 191 Victoria Street London SW1E 5NE

    25/05303/ADV Submitted 29 Jul 2025 50 yards away

    Display of one internally illuminated projecting sign to Victoria Street Elevation measuring 0.7m x 0.9m x 0.3m.

    Refused Advertising 13 docs

  • Market Hall Victoria 191 Victoria Street London SW1E 5NE

    25/06512/FULL Submitted 11 Sep 2025 50 yards away

    Installation of retractable framed pergola roof structures with side enclosure to the rooftop space at 191 Victoria Street/9-11 Terminus Place

    Refused Full applications 18 docs

  • Market Hall Victoria 191 Victoria Street London SW1E 5NE

    25/05940/ADV Submitted 29 Jul 2025 50 yards away

    Display of two internally illuminated fascia signs at entrance to Terminus Place and Victoria Street entrances measuring 0.247m x 3.31 and 0.742m x 2m

    Granted Advertising 11 docs

  • 195 - 197 Victoria Street London SW1E 5NE

    25/07234/FULL Submitted 7 Oct 2025 50 yards away

    Replacement shopfront.

    Granted Full applications Windows or glazing 10 docs

  • 195 - 197 Victoria Street London SW1E 5NE

    25/07233/ADV Submitted 7 Oct 2025 50 yards away

    Display of internally illuminated fascia and hanging signs measuring 9.56m x 0.91 & 0.50m x 0.50m.

    Granted Advertising 7 docs

  • 185 Victoria Street London SW1E 5NE

    26/01646/FULL Submitted 13 Mar 2026 50 yards away

    87% historically approved · decision due ~8 May

    Shopfront alterations including the removal of the existing metal frame shopfront and installation of a new traditional timber detailed shopfront with associated alterations to shopfront. Installation of new projecting sign and box awning within the new shopfront fascia.

    Awaiting decision Full applications Windows or glazing 13 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising