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Planning application

Market Hall Victoria 191 Victoria Street London SW1E 5NE

Refused Westminster 25/05303/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of one internally illuminated projecting sign to Victoria Street Elevation measuring 0.7m x 0.9m x 0.3m.

As published by the council, reference 25/05303/ADV

Application record

Reference
25/05303/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
29 Jul 2025
Validated
29 Jul 2025
Decided
29 Aug 2025
Ward
Pimlico North
Decision by
Delegated Decision
Postcode
SW1E 5NE

Site history

Applications at this address on the Westminster register

This site has had 8 applications since 2025: 2 approved, 2 refused.

  • 26/04813/FULL Awaiting decision

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Provision of 2 metal pergola structures with retractable roof sections and a fixed steel frame and polycarbonate roof over the bar area.

    Submitted 20 Jul 2026 Full applications
  • 26/04767/NMA Decided

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Amendments to planning permission dated 12 February 2019 (RN:18/05932/FULL) for use of rooftop space at 191 Victoria Street/9-11 Terminus Place for outdoor dining in connection with the existing contemporary food hall (Use Class A3 with ancillary A4 and A5 uses) at ground and first floor level with associated external alterations and works; namely, the removal of informative 4 from the decision notice referring to Condition 12.

    Submitted 16 Jul 2026 Amendments
  • 26/03753/ADFULL Awaiting decision

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Details removal of signage zones, waste and cycle storage, and sample of the brick effect overclad pursuant to conditions 4 (parts i &ii), 15, 16 and 19 of planning permission dated 16 May 2018 (RN: 17/10040/FULL). (Linked with 26/03758/ADLBC)

    Submitted 8 Jun 2026 Full applications
  • 26/03758/ADLBC Awaiting decision

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Details removal of signage zones and sample of the brick effect overclad pursuant to conditions 3 and 5 of plisted building consent dated 16 May 2018 (RN: 17/10041/LBC). (Linked with 26/03753/ADFULL)

    Submitted 8 Jun 2026 Conditions
  • 25/07117/ADV Granted

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Display of internally illuminated projecting sign measuring 0.7m x 0.9m on the Victoria Street elevation.

    Decided 13 Oct 2025 Advertising
  • 25/06512/FULL Refused

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Installation of retractable framed pergola roof structures with side enclosure to the rooftop space at 191 Victoria Street/9-11 Terminus Place

    Decided 6 Nov 2025 Full applications
  • 25/05940/ADV Granted

    Market Hall Victoria 191 Victoria Street London SW1E 5NE

    Display of two internally illuminated fascia signs at entrance to Terminus Place and Victoria Street entrances measuring 0.247m x 3.31 and 0.742m x 2m

    Decided 28 Aug 2025 Advertising

Timeline

Dates from the published record

  1. 29 Jul 2025

    Received by Westminster

  2. 29 Aug 2025

    Decision issued: Application Refused

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Bell Design Consultants Ltd Agent, a design practice registered in Tetbury

Active · incorporated 2009 · Tetbury

13 applications on PlanIndex · across 5 councils · 82% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

13 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Market Hall Victoria 191 Victoria Street London SW1E 5NE

    25/06512/FULL Submitted 11 Sep 2025 50 yards away

    Installation of retractable framed pergola roof structures with side enclosure to the rooftop space at 191 Victoria Street/9-11 Terminus Place

    Refused Full applications 18 docs

  • Market Hall Victoria 191 Victoria Street London SW1E 5NE

    25/07117/ADV Submitted 2 Oct 2025 50 yards away

    Display of internally illuminated projecting sign measuring 0.7m x 0.9m on the Victoria Street elevation.

    Granted Advertising 10 docs

  • Market Hall Victoria 191 Victoria Street London SW1E 5NE

    25/05940/ADV Submitted 29 Jul 2025 50 yards away

    Display of two internally illuminated fascia signs at entrance to Terminus Place and Victoria Street entrances measuring 0.247m x 3.31 and 0.742m x 2m

    Granted Advertising 11 docs

  • 195 - 197 Victoria Street London SW1E 5NE

    25/07234/FULL Submitted 7 Oct 2025 50 yards away

    Replacement shopfront.

    Granted Full applications Windows or glazing 10 docs

  • 195 - 197 Victoria Street London SW1E 5NE

    25/07233/ADV Submitted 7 Oct 2025 50 yards away

    Display of internally illuminated fascia and hanging signs measuring 9.56m x 0.91 & 0.50m x 0.50m.

    Granted Advertising 7 docs

  • 185 Victoria Street London SW1E 5NE

    26/01646/FULL Submitted 13 Mar 2026 50 yards away

    88% historically approved · decision due ~8 May

    Shopfront alterations including the removal of the existing metal frame shopfront and installation of a new traditional timber detailed shopfront with associated alterations to shopfront. Installation of new projecting sign and box awning within the new shopfront fascia.

    Awaiting decision Full applications Windows or glazing 13 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising