Planning application
25/07233/ADV
195 - 197 Victoria Street London SW1E 5NE
Proposal
Display of internally illuminated fascia and hanging signs measuring 9.56m x 0.91 & 0.50m x 0.50m, and logos on retractable awning measuring 9.56m x 1.20m. (Linked with 25/07234/FULL)
As published by the council, reference 25/07233/ADV
Timeline
Dates from the published record
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7 Oct 2025
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/07234/FULL Awaiting decision
195 - 197 Victoria Street London SW1E 5NE
Replacement shopfront. (Linked with 25/07233/ADV)
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26/04767/NMA Awaiting decision
Market Hall Victoria 191 Victoria Street London SW1E 5NE
Amendments to planning permission dated 12th February 2019 (RN:18/05932/FULL) for Use of rooftop space at 191 Victoria Street/9-11 Terminus Place for outdoor dining in connection with the existing contemporary food hall (Use Class A3 with ancillary A4 and A5 uses) at ground and first floor level with associated external alterations and works. Namely, the removal of the time limit included in informative 4 - 'in relation to condition 12.
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25/05303/ADV Refused
Market Hall Victoria 191 Victoria Street London SW1E 5NE
Display of one internally illuminated projecting sign to Victoria Street Elevation measuring 0.7m x 0.9m x 0.3m.
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25/06512/FULL Refused
Market Hall Victoria 191 Victoria Street London SW1E 5NE
Installation of retractable framed pergola roof structures with side enclosure to the rooftop space at 191 Victoria Street/9-11 Terminus Place
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25/07117/ADV Awaiting decision
Market Hall Victoria 191 Victoria Street London SW1E 5NE
Display of internally illuminated projecting sign measuring 0.7m x 0.9m on the Victoria Street elevation.
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26/01646/FULL Awaiting decision
185 Victoria Street London SW1E 5NE
Shopfront alterations including the removal of the existing metal frame shopfront and installation of a new traditional timber detailed shopfront with associated alterations to shopfront. Installation of new projecting sign and box awning within the new shopfront fascia.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.