Planning application
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN: 25/01871/FULL)
As published by the council, reference 25/08997/ADFULL
Application record
- Reference
- 25/08997/ADFULL
- Type
- Approval of Details (Full PP)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 11 Dec 2025
- Validated
- 11 Dec 2025
- Decided
- 21 Jan 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1S 4QT
Site history
Applications at this address on the Westminster register
This site has had 9 applications since 2025: 3 approved, 1 refused.
-
26/04104/FULL Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04105/LBC)
-
26/04105/LBC Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with 26/04104/FULL)
-
26/00901/LBC Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]
-
26/00900/FULL Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00901/LBC]
-
25/08994/ADLBC Granted
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)
-
25/08188/ADV Awaiting decision
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of non illuminated Hoarding Graphics measuring 7.76m x 14.65m, 7.6m x 20.63m.
-
25/06038/ADV Granted
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old Bond Street measuring 1.6m X 1.7m for a temporary peroid 12.11.25-14.01.26
-
25/05062/ADV Refused
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.
Timeline
Dates from the published record
-
11 Dec 2025
Received by Westminster
-
21 Jan 2026
Decision issued: Application Permitted
-
20 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Iceni Projects Ltd. Agent, registered in London
Active · incorporated 2005 · London
757 applications on PlanIndex · across 91 councils · 96% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this grant of permission means
Westminster granted permission on 21 January 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About full applications
A full application seeks permission for a complete, detailed proposal in one go, with siting, design, access and landscaping all fixed at this stage. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
45 - 50 Old Bond Street London W1S 4QT
90% historically approved · decision due ~16 Oct
Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
Awaiting decision Heritage and listed buildings -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent dated 5th May 2025 (RN 25/01872/LBC)
Granted Conditions 7 docs -
45 - 50 Old Bond Street London W1S 4QT
84% historically approved · decision due ~16 Oct
Display of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 to until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05744/LBC)
Awaiting decision Advertising -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
90% historically approved · decision due ~10 Apr
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00900/FULL]
Awaiting decision Heritage and listed buildings Windows or glazing 6 docs -
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
87% historically approved · decision due ~10 Apr
Installation of a chain mail security curtain and a metal security shutter to the ground floor existing shopfront on the Bond Street elevation. [Linked to 26/00901/LBC]
Awaiting decision Full applications Windows or glazing 6 docs -
45 Old Bond Street London W1S 4QP
Installation of glass balustrade to the existing railing/structure to fifth floor terrace.
Granted Full applications 20 docs
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