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Planning application

Pitch 1696 Wardour Street London

Awaiting decision Westminster 25/05306/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 measuring 1.15m X 1.9m

As published by the council, reference 25/05306/ADV

Application record

Reference
25/05306/ADV
Type
Advert Application (ADV)
Status
Pending
Received
29 Jul 2025
Validated
29 Jul 2025
Ward
St James's

Timeline

Dates from the published record

  1. 29 Jul 2025

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 23 September 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Ardent Land Limited Agent, registered in Weybridge

Active · incorporated 2020 · Weybridge

36 applications on PlanIndex · across 29 councils · 50% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 37-38 Coventry Street London W1D 6BY

    11/09243/ADV Submitted 26 Sep 2011 50 yards away

    Display of two externally illuminated fascia signs measuring 2.8m x 1.3m.

    Granted Advertising 5 docs

  • 37 - 38 Coventry Street London W1D 6BY

    25/06543/ADV Submitted 12 Sep 2025 50 yards away

    Display of two internally illuminated fascia signs each measuring 3m x 1.25m, one externally illuminated projecting sign measuring 0.85m x 0.85m and two non illuminated vinyls to the wall either side of ATM each measuring 1.145m x 2.787m (max measurements)

    Granted Advertising 8 docs

  • 37 - 38 Coventry Street London W1D 6BY

    06/05314/ADV Submitted 5 Jul 2006 50 yards away

    Display of externally illuminated fascia sign and one externally illuminated projecting sign.

    Granted Advertising 3 docs

  • 37 - 38 Coventry Street London W1D 6BY

    06/05313/FULL Submitted 5 Jul 2006 50 yards away

    Installation of new stainless steel framed shopfront at Nos. 38-39.

    Granted Full applications Windows or glazing 5 docs

  • 36 Coventry Street London W1D 6BX

    25/07779/ADV Submitted 27 Oct 2025 50 yards away

    Display of non illuminated fascia sign measuring 3m X 0.8m and a non illuminated projecting sign measuring 0.68m X 0.6m.

    Decided Advertising 10 docs

  • Thistle Hotel 39 Coventry Street London W1D 6BZ

    25/07208/TELNOT Submitted 19 Sep 2025 50 yards away

    The proposed upgrade of an existing telecommunications base station installation comprising the installation of 1 no dish on existing steel work and ancillary development thereto at Every Hotel Piccadilly, previously known as Thistle Hotel.

    Decided Telecoms

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising