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Planning application

25/05267/ADV

48 Regent Street London W1B 5RA

Decided Westminster Advert Application (ADV)

Proposal

Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.

As published by the council, reference 25/05267/ADV

Timeline

Dates from the published record

  1. 28 Jul 2025

    Received by Westminster

  2. 13 Aug 2025

    Decision issued: Not required

  3. 21 Jul 2026

    Added to PlanIndex

After the decision

The process from here

The council has decided this application; the published outcome sits in the record above and the decision notice on the council portal carries the detail, including any conditions.

If permission was granted, work must normally begin within three years of the decision. If it was refused, the applicant can appeal within the statutory time limit or submit a revised scheme.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 25/05265/ADV Granted

    48 Regent Street London W1B 5RA

    Display of an internally illuminated LED projecting sign displaying static images measuring 0.96m x 0.96m.

    28 Jul 2025 0m away Advertising
  • 25/08075/ADV Awaiting decision

    1 Sherwood Street London W1F 7BL

    Display of one externally illuminated projecting sign measuring 0.35m x 0.15m and one externally illuminated fascia sign measuring 0.18m x 1.335m.

    6 Nov 2025 18m away Advertising
  • 26/01277/ADV Awaiting decision

    1 - 17 Shaftesbury Avenue London W1D 7EA

    Display of internally illuminated LED signage measuring 15m x 3.2m.

    27 Feb 2026 21m away Advertising
  • 25/06545/NMA Withdrawn

    1 - 17 Shaftesbury Avenue London W1D 7EA

    Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL) for Variation of condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) which itself varied condition 15 of planning permission dated 21 May 2019 (RN: 19/00087/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). Namely, to amend the description of development.

    12 Sep 2025 24m away Amendments
  • 25/06876/NMA Awaiting decision

    1 - 17 Shaftesbury Avenue London W1D 7EA

    Amendments to planning permission dated 28th June 2024 (RN 23/05736/FULL) for Variation of Condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) for Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as Class E (b) or E (g) (excluding sub-class E (g)(iii)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC); NAMELY; to amend the description of development to allow use of 6th floor mezzanine (Level 7) as (Class E (b).

    24 Sep 2025 27m away Amendments
  • 25/08289/ADFULL Awaiting decision

    1 - 17 Shaftesbury Avenue London W1D 7EA

    Detailed Operational Management Plan and detailed drawings of the layouts pursuant to conditions 13 and 14 of planning permission dated 21st October 2025 (RN:25/02118).

    13 Nov 2025 27m away Full applications

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising