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Planning application

48 Regent Street London W1B 5RA

Decided Westminster 25/05267/ADV Advert Application (ADV)

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.

As published by the council, reference 25/05267/ADV

Application record

Reference
25/05267/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Not required
Received
28 Jul 2025
Validated
28 Jul 2025
Decided
13 Aug 2025
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 5RA

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 25/05265/ADV Granted

    48 Regent Street London W1B 5RA

    Display of an internally illuminated LED projecting sign displaying static images measuring 0.96m x 0.96m.

    Decided 18 Nov 2025 Advertising

Timeline

Dates from the published record

  1. 28 Jul 2025

    Received by Westminster

  2. 13 Aug 2025

    Decision issued: Not required

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Jones Lang LaSalle Limited Agent, registered in London

Active · incorporated 1974 · London

198 applications on PlanIndex · across 36 councils · 93% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

12 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 48 Regent Street London W1B 5RA

    25/05265/ADV Submitted 28 Jul 2025 50 yards away

    Display of an internally illuminated LED projecting sign displaying static images measuring 0.96m x 0.96m.

    Granted Advertising 10 docs
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    25/06876/NMA Submitted 24 Sep 2025 50 yards away

    Amendments to planning permission dated 21st October 2024 (RN 25/02118/FULL) for Variation of conditions 15 and 34, and removal of Condition 33 of planning permission dated 28th June 2024 (RN:23/05736/FULL) which in itself varied Condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities. Namely, to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). NAMELY, to vary Condition 15 to amend the minimum retail floorspace requirement and to vary Condition 34 and to remove Condition 33 to enable Units C and D to operate as one unit for restaurant purposes Class E(b) with ancillary takeaway sales. [S73 application]; NAMELY; to amend the description of development to allow use of 6th floor mezzanine (Level 7) as either restaurant [Class E (b)] or office [Class E(g)]

    Granted Amendments Demolition 11 docs
    Domestic
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    25/08497/FULL Submitted 20 Nov 2025 50 yards away

    Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury Avenue And 19-26 Denman Street]

    Granted Full applications 16 docs
  • 1 Sherwood Street London W1F 7BL

    25/08075/ADV Submitted 6 Nov 2025 50 yards away

    84% historically approved · decision due ~1 Jan

    Display of one externally illuminated projecting sign measuring 0.35m x 0.15m and one externally illuminated fascia sign measuring 0.18m x 1.335m.

    Awaiting decision Advertising 9 docs
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    26/01277/ADV Submitted 27 Feb 2026 50 yards away

    84% historically approved · decision due ~28 May

    Display of internally illuminated LED signage measuring 15m x 3.2m.

    Awaiting decision Advertising 16 docs
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    25/06545/NMA Submitted 12 Sep 2025 50 yards away

    Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL) for Variation of condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) which itself varied condition 15 of planning permission dated 21 May 2019 (RN: 19/00087/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). Namely, to amend the description of development.

    Withdrawn Amendments Demolition 6 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising