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Planning application

48 Regent Street London W1B 5RA

Granted Westminster 25/05265/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of an internally illuminated LED projecting sign displaying static images measuring 0.96m x 0.96m.

As published by the council, reference 25/05265/ADV

Application record

Reference
25/05265/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
28 Jul 2025
Validated
28 Jul 2025
Decided
18 Nov 2025
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 5RA

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 25/05267/ADV Decided

    48 Regent Street London W1B 5RA

    Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.

    Decided 13 Aug 2025 Advertising

Timeline

Dates from the published record

  1. 28 Jul 2025

    Received by Westminster

  2. 18 Nov 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Jones Lang LaSalle Limited Agent, registered in London

Active · incorporated 1974 · London

211 applications on PlanIndex · across 36 councils · 92% granted

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Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 18 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 48 Regent Street London W1B 5RA

    25/05267/ADV Submitted 28 Jul 2025 50 yards away

    Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.

    Decided Advertising 12 docs
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    25/06876/NMA Submitted 24 Sep 2025 50 yards away

    Amendments to planning permission dated 21st October 2024 (RN 25/02118/FULL) for Variation of conditions 15 and 34, and removal of Condition 33 of planning permission dated 28th June 2024 (RN:23/05736/FULL) which in itself varied Condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities. Namely, to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). NAMELY, to vary Condition 15 to amend the minimum retail floorspace requirement and to vary Condition 34 and to remove Condition 33 to enable Units C and D to operate as one unit for restaurant purposes Class E(b) with ancillary takeaway sales. [S73 application]; NAMELY; to amend the description of development to allow use of 6th floor mezzanine (Level 7) as either restaurant [Class E (b)] or office [Class E(g)]

    Granted Amendments Demolition 11 docs
    Domestic
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    25/08497/FULL Submitted 20 Nov 2025 50 yards away

    Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury Avenue And 19-26 Denman Street]

    Granted Full applications 16 docs
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    26/01277/ADV Submitted 27 Feb 2026 50 yards away

    82% historically approved · decision due ~28 May

    Display of internally illuminated LED signage measuring 15m x 3.2m.

    Awaiting decision Advertising 16 docs
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    25/06545/NMA Submitted 12 Sep 2025 50 yards away

    Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL) for Variation of condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) which itself varied condition 15 of planning permission dated 21 May 2019 (RN: 19/00087/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). Namely, to amend the description of development.

    Withdrawn Amendments Demolition 6 docs
  • 1 - 17 Shaftesbury Avenue London W1D 7EA

    25/08289/ADFULL Submitted 13 Nov 2025 50 yards away

    Detailed Operational Management Plan and detailed drawings of the layouts for Unit G pursuant to the partial discharge of conditions 13 and 14 of planning permission dated 21st October 2025 (RN:25/02118).

    Granted Full applications 11 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising