Planning application
25/05251/ADV
28 - 32 Shelton Street London WC2H 9JE
Proposal
Display of wayfinding and signage scheme featuring illuminated brand elements, directional signage, window vinyl, brick murals, mirror installation, faux neon harp sign, and fabric banners. . (Site include Old Brewer's Yard, 28-32 Shelton Street, 15a Neal sStreet, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre).
As published by the council, reference 25/05251/ADV
Timeline
Dates from the published record
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28 Jul 2025
Received by Westminster
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16 Oct 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05254/ADV Withdrawn
28 - 32 Shelton Street London WC2H 9JE
Display of illuminated clock feature (2500mm width), faux neon harp sign, suspended chain link banners within tunnels, brick-wrap vinyl treatments, and reflective mirror installation forming part of the Guinness Open Gate Brewery wayfinding scheme. (Site include Old Brewer's Yard, 28-32 Shelton Street, 15a Neal sStreet, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre).
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2024/0063/P Granted
107 Long Acre London WC2E 9NT
Observations to the adjoining City of Westminster for installation of a telecommunications base station comprising 10m lattice tower supporting 6 no antennas and 2 no dishes together with 3 no equipment cabinets and ancillary development thereto including access ladder on the rooftop of Peloton Interactive.
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25/05880/FULL Awaiting decision
7A Langley Street London WC2H 9JA
Installation of service pipes and duct work, plant and associated step overs.
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25/07474/ADFULL Awaiting decision
7A Langley Street London WC2H 9JA
Details of a material sample of the metalwork gate pursuant to condition 4 of planning permission dated 30th May 2025 (RN:25/02630/FULL) (Linked to 25/07498/ADLBC)
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26/02410/ADV Awaiting decision
6 Langley Street London WC2H 9JA
Display of one externally illuminated projecting sign measuring 0.77m x 0.77m. Linked with 26/02411/LBC
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26/02411/LBC Awaiting decision
6 Langley Street London WC2H 9JA
Installation of awning; signage and other associated works. Linked with 26/02410/ADV
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.