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Planning application

28 - 32 Shelton Street London WC2H 9JE

Withdrawn Westminster 25/05254/ADV Advert Application (ADV)

Withdrawn before a decision, so it carries no planning weight. A revised scheme can be submitted at any time.

Proposal

Display of illuminated clock feature (2500mm width), faux neon harp sign, suspended chain link banners within tunnels, brick-wrap vinyl treatments, and reflective mirror installation forming part of the Guinness Open Gate Brewery wayfinding scheme. (Site include Old Brewer's Yard, 28-32 Shelton Street, 15a Neal sStreet, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre).

As published by the council, reference 25/05254/ADV

Application record

Reference
25/05254/ADV
Type
Advert Application (ADV)
Status
Withdrawn
Decision
Withdrawn As published: Application Withdrawn
Received
28 Jul 2025
Validated
28 Jul 2025
Decided
15 Oct 2025
Ward
St James's
Postcode
WC2H 9JE

Site history

Applications at this address on the Westminster register

This site has had 23 applications since 2023: 13 approved, 2 refused.

  • 26/04747/ADV Decided

    28 - 32 Shelton Street London WC2H 9JE

    Display of three handpainted signs measuring 4.2m x 4.02m, 1.09m x 2.36m, and 4.2m x 3.93m; and a non-illuminated vinyl sign measuring 1.57m x 2.86m.

    Submitted 16 Jul 2026 Advertising
  • 25/08390/NMA Granted

    28 - 32 Shelton Street London WC2H 9JE

    Amendments to planning permission dated 16 April 2026 (RN: 25/00749/FULL) for Variation of condition 1 of permission dated 31 May 2023 (RN:22/02009/FULL)(as varied by 23/08593/NMA dated 13 March 2024) for 'Mixed-use development at Old Brewer's Yard including: at 28-32 Shelton Street, the erection of a single storey roof extension, a rooftop plant enclosure and other external alterations (including shopfront alterations, new rear access to the Yard, and plant) in connection with the use of the building as a restaurant (Class E(b)); at 1 Mercer Walk, the installation of ancillary plant & servicing equipment, external alterations including opening up of blind windows on east elevation and the installation of PV panels at main roof level, all in connection with the use of the building as a microbrewery and visitor attraction with ancillary retail, bar and training space (Sui Generis); at 15A Neal Street (ground floor only), external alterations including installation of full-height glazed rear wall and installation of a new shopfront; at 5 Langley Street (basement, part-ground floor and part-roof only) alterations to north and west facade and installation of new plant, all in connection with the flexible mixed-use of the basement and part-ground floor as entertainment/events/community space with ancillary storage areas (Sui Generis); at the rear of 7 Langley Street, installation of plant at roof level and the use of the former bin store as a bar area servicing the Yard (Sui Generis); at Old Brewer's Yard, the erection of a new high-level glazed canopy structure and semi-permanent external seating, installation of new entrance gates fronting Shelton Street, placement of planters and associated street furniture, for use of the Yard as a flexible entertainment/dining/events/ community outdoor space (Sui Generis).' Namely, amendments to elevation details at the rear of 7 Langley Street.

    Decided 10 Aug 2026 Amendments
  • 25/08378/ADLBC Awaiting decision

    28 - 32 Shelton Street London WC2H 9JE

    Details of the new shutters/doors to the rear of 7 Langley Street pursuant to condition 3 (ii) of listed building consent dated 31st May 2023 (RN:22/02163).

    Submitted 17 Nov 2025 Conditions
  • 25/08179/ADFULL Awaiting decision

    28 - 32 Shelton Street London WC2H 9JE

    Details of all external lighting for the terrace at fifth floor level and details of an internal lighting scheme for the fifth floor roof extension to include details of maximum illuminance level proposed and maximum average facade luminance pursuant to conditions 16 and 44 of planning permission dated 31st May 2023 (RN: 22/02009/FULL).

    Submitted 10 Nov 2025 Full applications
  • 25/08185/ADFULL Awaiting decision

    28 - 32 Shelton Street London WC2H 9JE

    Details of Panel fixing details to Mercer Walk; Final details of the Mercers Walk Murals and the courtyard brick vinyl mural pursuant to conditions 2,3 and 4 of planning permission dated 6th November 2025 (RN: 25/06439/FULL).

    Submitted 10 Nov 2025 Full applications
  • 25/08143/ADFULL Awaiting decision

    28 - 32 Shelton Street London WC2H 9JE

    Detailed supplementary acoustic report pursuant to Condition 22 of planning permission dated 31 May 2023 (RN 22/02009/FULL)

    Submitted 7 Nov 2025 Full applications
  • 25/07867/ADFULL Granted

    28 - 32 Shelton Street London WC2H 9JE

    Details of the food truck within Old Brewer's Yard and details of an updated odour report pursuant to conditions 38 and 39 of planning permission dated 31st May 2023 (RN: 22/02009/FULL).

    Decided 13 Mar 2026 Full applications
  • 25/07708/ADFULL Granted

    28 - 32 Shelton Street London WC2H 9JE

    Detailed drawings of all new external doors and windows to 1 Mercer Walk pursuant to Condition 26(iv) of planning permission dated 31 May 2023 (RN 22/02009/FULL)

    Decided 10 Feb 2026 Full applications
  • 25/07515/ADFULL Granted

    28 - 32 Shelton Street London WC2H 9JE

    Details of the rainwater harvesting system pursuant to condition 35 of planning permission dated 31st May 2023 (RN:22/02009/FULL)

    Decided 3 Mar 2026 Full applications
  • 25/07473/ADFULL Awaiting decision

    28 - 32 Shelton Street London WC2H 9JE

    Detailed drawings of the design, construction and insulation of the whole kitchen extract ventilation system pursuant to condition 18 of planning permission dated 16 April 2026 (RN:25/00749/FULL)

    Submitted 15 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 28 Jul 2025

    Received by Westminster

  2. 15 Oct 2025

    Decision issued: Application Withdrawn

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Jones Lang LaSalle Limited Agent, registered in London

Active · incorporated 1974 · London

195 applications on PlanIndex · across 36 councils · 93% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What withdrawal means

The applicant withdrew this application before Westminster decided it, and is free to submit a revised scheme at any time. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 28 - 32 Shelton Street London WC2H 9JE

    25/05251/ADV Submitted 28 Jul 2025 50 yards away

    Display of wayfinding and signage scheme featuring illuminated brand elements, directional signage, window vinyl, brick murals, mirror installation, faux neon harp sign, and fabric banners. . (Site include Old Brewer's Yard, 28-32 Shelton Street, 15a Neal sStreet, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre).

    Granted Advertising Windows or glazing 33 docs
  • 107 Long Acre London WC2E 9NT

    2024/0063/P 50 yards away

    Observations to the adjoining City of Westminster for installation of a telecommunications base station comprising 10m lattice tower supporting 6 no antennas and 2 no dishes together with 3 no equipment cabinets and ancillary development thereto including access ladder on the rooftop of Peloton Interactive.

    Granted Full applications
  • 7 Langley Street London WC2H 9JA

    25/08423/LBC Submitted 18 Nov 2025 50 yards away

    External alterations including the expansion of east elevation louvres and roller shutter and introduction of four new louvres on south elevation.

    Granted Heritage and listed buildings 33 docs
  • 28 - 32 Shelton Street London WC2H 9JE

    25/08390/NMA Submitted 17 Nov 2025 50 yards away

    Amendments to planning permission dated 16 April 2026 (RN: 25/00749/FULL) for Variation of condition 1 of permission dated 31 May 2023 (RN:22/02009/FULL)(as varied by 23/08593/NMA dated 13 March 2024) for 'Mixed-use development at Old Brewer's Yard including: at 28-32 Shelton Street, the erection of a single storey roof extension, a rooftop plant enclosure and other external alterations (including shopfront alterations, new rear access to the Yard, and plant) in connection with the use of the building as a restaurant (Class E(b)); at 1 Mercer Walk, the installation of ancillary plant & servicing equipment, external alterations including opening up of blind windows on east elevation and the installation of PV panels at main roof level, all in connection with the use of the building as a microbrewery and visitor attraction with ancillary retail, bar and training space (Sui Generis); at 15A Neal Street (ground floor only), external alterations including installation of full-height glazed rear wall and installation of a new shopfront; at 5 Langley Street (basement, part-ground floor and part-roof only) alterations to north and west facade and installation of new plant, all in connection with the flexible mixed-use of the basement and part-ground floor as entertainment/events/community space with ancillary storage areas (Sui Generis); at the rear of 7 Langley Street, installation of plant at roof level and the use of the former bin store as a bar area servicing the Yard (Sui Generis); at Old Brewer's Yard, the erection of a new high-level glazed canopy structure and semi-permanent external seating, installation of new entrance gates fronting Shelton Street, placement of planters and associated street furniture, for use of the Yard as a flexible entertainment/dining/events/ community outdoor space (Sui Generis).' Namely, amendments to elevation details at the rear of 7 Langley Street.

    Granted Amendments Extension Windows or glazing 21 docs
    Small domestic
  • 7A Langley Street London WC2H 9JA

    25/07498/ADLBC Submitted 15 Oct 2025 50 yards away

    Details of a material sample of the metalwork gate pursuant to Condition 3 of listed building consent dated 30th May 2025 (RN:25/02631/LBC)

    Granted Conditions 8 docs
  • 7A Langley Street London WC2H 9JA

    25/05880/FULL Submitted 19 Aug 2025 50 yards away

    87% historically approved · decision due ~14 Oct

    Installation of service pipes and duct work, plant and associated step overs.

    Awaiting decision Full applications 19 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising