Planning application
33A - 33B High Street Theale Reading RG7 5AH
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
External Facia sign, fixed by low intensity LED light and mounted above facia and directed onto sign
As published by the council, reference 26/00077/ADV
Application record
- Reference
- 26/00077/ADV
- Type
- Advert Application
- Status
- Awaiting decision
- Received
- 15 Jan 2026
- Validated
- 15 Jan 2026
- Ward
- Theale
- Parish
- Theale Parish Council
- Postcode
- RG7 5AH
Site history
Applications at this address on the West Berkshire register
This site has had 3 applications since 2025: 1 approved, 1 refused.
-
26/00039/ADV Granted
33A - 33B High Street Theale Reading RG7 5AH
One externally lit facia sign, fixed to the front elevation of the commercial property
-
25/02723/CERTP Refused
33A - 33B High Street Theale Reading RG7 5AH
No machinery inside. this will be used as storage purpose only. This outbuilding will be for main storage of an existing Takeaway.
Timeline
Dates from the published record
-
15 Jan 2026
Received by West Berkshire
-
25 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 12 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
West Berkshire took a median of 58 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
6 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
This application is with West Berkshire for determination, against a statutory target of eight weeks. Over the last year West Berkshire decided advertisement consent applications in a median of 65 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
33A - 33B High Street Theale Reading RG7 5AH
One externally lit facia sign, fixed to the front elevation of the commercial property
Granted Advertising 8 docs -
33A - 33B High Street Theale Reading RG7 5AH
No machinery inside. this will be used as storage purpose only. This outbuilding will be for main storage of an existing Takeaway.
Refused Lawful development 8 docs -
Land To The Rear Of 49, 50 and 52 High Street Theale Reading RG7 5AN
90% historically approved · decision due ~28 Aug
G1 - Remove 2 x subsided wild plum stems to ground level T1 - Maple: Reduce by approx 2.5m in height and spread. Approx final finished height - 8.0m by 4.0m radial spread T2 - Apple: Prune to reduce crown by 1.0m in height and spread. Approx final finished height - 3.5m by 1.75m radial spread
Awaiting decision Trees -
20 High Street Theale Reading RG7 5AN
80% historically approved · decision due ~28 May
Change of use of upper floors, front and rear dormers and two Storey Rear Extension to create 14-Bed HMO.
Awaiting decision Full applications Extension Loft or dormer 24 docs -
Brewery Court Theale Reading
96% historically approved · decision due ~30 Sep
Carry out all work included on schedule
Awaiting decision Trees 3 docs -
Second Floor Theale Court 11 - 13 High Street Theale Reading West Berkshire RG7 5AH
Application for approval of details reserved by condition 3 (CMS) of approved 20/00749/FUL - Extend the existing second floor office space and introduce a roof terrace with new external spiral staircase
Granted Conditions 6 docs
Other advertisement consent applications
In West Berkshire
-
26/01810/ADV Awaiting decision
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
Advertising display 1off pylon sign 2off fascia signs 1off welcome sign
-
26/01792/ADV Awaiting decision
1 Kingsland Centre Thatcham RG19 3HN
Externally, advertisement proposals include the installation of two main fascia signs, one of which to be illuminated, and one illuminated projecting sign. Inside the shopfront windows, proposals include an illuminated directory of services and bank availability poster, three illuminated marketing posters and a community message in vinyl. On the shopfront door, signage proposals include an opening hours sign and a CCTV sign.
-
26/01782/ADV Awaiting decision
3 Regnum Drive Shaw Newbury RG14 2HF
Application for Consent to Display an Advertisement(s): Proposed new 1 x internally illuminated Box fascia, 2 x Dibond, 3 x Vinyls
-
26/01638/ADV Awaiting decision
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.
-
26/01580/ADV Decided
Waylands Polestar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT
Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.