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Planning application

33A - 33B High Street Theale Reading RG7 5AH

Awaiting decision West Berkshire 26/00077/ADV Advert Application

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

External Facia sign, fixed by low intensity LED light and mounted above facia and directed onto sign

As published by the council, reference 26/00077/ADV

Application record

Reference
26/00077/ADV
Type
Advert Application
Status
Awaiting decision
Received
15 Jan 2026
Validated
15 Jan 2026
Ward
Theale
Parish
Theale Parish Council
Postcode
RG7 5AH

Site history

Applications at this address on the West Berkshire register

This site has had 3 applications since 2025: 1 approved, 1 refused.

  • 26/00039/ADV Granted

    33A - 33B High Street Theale Reading RG7 5AH

    One externally lit facia sign, fixed to the front elevation of the commercial property

    Decided 2 Jul 2026 Advertising
  • 25/02723/CERTP Refused

    33A - 33B High Street Theale Reading RG7 5AH

    No machinery inside. this will be used as storage purpose only. This outbuilding will be for main storage of an existing Takeaway.

    Decided 20 Jan 2026 Lawful development

Timeline

Dates from the published record

  1. 15 Jan 2026

    Received by West Berkshire

  2. 25 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 12 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    West Berkshire took a median of 59 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

6 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with West Berkshire for determination, against a statutory target of eight weeks. Over the last year West Berkshire decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 33A - 33B High Street Theale Reading RG7 5AH

    26/00039/ADV Submitted 9 Jan 2026 50 yards away

    One externally lit facia sign, fixed to the front elevation of the commercial property

    Granted Advertising 8 docs
  • 33A - 33B High Street Theale Reading RG7 5AH

    25/02723/CERTP Submitted 25 Nov 2025 50 yards away

    No machinery inside. this will be used as storage purpose only. This outbuilding will be for main storage of an existing Takeaway.

    Refused Lawful development 8 docs
  • Land To The Rear Of 49, 50 and 52 High Street Theale Reading RG7 5AN

    26/01359/TPC Submitted 22 Jun 2026 50 yards away

    90% historically approved · decision due ~28 Aug

    G1 - Remove 2 x subsided wild plum stems to ground level T1 - Maple: Reduce by approx 2.5m in height and spread. Approx final finished height - 8.0m by 4.0m radial spread T2 - Apple: Prune to reduce crown by 1.0m in height and spread. Approx final finished height - 3.5m by 1.75m radial spread

    Awaiting decision Trees
  • 23 High Street Theale Reading RG7 5AH

    23/01973/PACOU Submitted 18 Aug 2023 50 yards away

    Application to determine if prior approval is required for a proposed: Conversion of the first and second floors of No. 23 High Street, Theale from Class E to residential C3. The ground floor commercial unit remains unaffected

    Granted Prior approval 35 docs
  • 20 High Street Theale Reading RG7 5AN

    26/00597/FUL Submitted 13 Mar 2026 100 yards away

    81% historically approved · decision due ~28 May

    Change of use of upper floors, front and rear dormers and two Storey Rear Extension to create 14-Bed HMO.

    Awaiting decision Full applications Extension Loft or dormer 24 docs
  • 19 High Street Theale Reading West Berkshire RG7 5AH

    21/02813/COND2 Submitted 4 Nov 2021 100 yards away

    Application for approval of details reserved by Conditions 10 (SUDs Drainage), 12 (External Materials) and 18 (Biodiversity Enhancements) of Appeal Ref: APP/W0340/W/19/3243107 of application 18/03209/FULEXT - Demolition of existing building and construction of 15 no.dwellings, 2no. retail units (use Class A1/A2/A3), associated access, parking and landscaping.

    Granted Conditions Demolition 17 docs
    Major scheme

In West Berkshire

  • 26/02341/ADV Awaiting decision

    80 Northbrook Street Newbury RG14 1AE

    Installation of replacement fascia sign to front of store and of the hanging sign currently installed.

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/02280/ADV Awaiting decision

    Unit 4 Ely Road Theale Reading RG7 4BQ

    Add a branded company sign to the south elevation of Unit 4 Ely Road, this elevation looks on to Brunel Road. The branded fascia sign will enable visitors to identify our building. The sign will not be illuminated and will be 5.5 metres from the ground and will be 1.5x3.0.3 metres in size. It will be made of ACM

    20 Oct 2026 Advertising
  • 26/02236/ADV Awaiting decision

    Burghfield Veterinary Surgery 1 Tarragon Way Burghfield Common Reading RG7 3YU

    Proposed external signage to existing Veterinary practice.

    Received 12 Oct, published by the council 19 Oct 2026 Advertising
  • 26/01150/ADV Granted

    The Newbury 137 Bartholomew Street Newbury RG14 5HB

    Installation of replacement signs to include, 1x pictorial projecting sign, 1x set of individual house name letters, 1x menu case, 1x door plaque, 2x half lanterns, 1x amenity board

    Received 27 May, published by the council 25 Jul 2026 Advertising
  • 26/01554/ADV Granted

    Pearl House 12 Bartholomew Street Newbury RG14 5DQ

    1) The replacement of three vinyl signs affixed to ground floor windows on Bartholomew Street with three internal backlit displays, 2) the replacement of the vinyl sign within the door of retail unit R-00-01 with updated details (and the removal of the two vinyl signs affixed to ground floor doors to retail unit R-00-02 and the entrance to the extra care scheme) and 3) the addition of four projecting signs on the Bartholomew Street elevation.

    Received 15 Jul, published by the council 25 Jul 2026 Advertising