Planning application
26/00077/ADV
33A - 33B High Street Theale Reading RG7 5AH
Proposal
External Facia sign, fixed by low intensity LED light and mounted above facia and directed onto sign
As published by the council, reference 26/00077/ADV
Timeline
Dates from the published record
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15 Jan 2026
Received by West Berkshire
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25 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with West Berkshire for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/00039/ADV Granted
33A - 33B High Street Theale Reading RG7 5AH
One externally lit facia sign, fixed to the front elevation of the commercial property
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25/02723/CERTP Refused
33A - 33B High Street Theale Reading RG7 5AH
No machinery inside. this will be used as storage purpose only. This outbuilding will be for main storage of an existing Takeaway.
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26/01359/TPC Awaiting decision
Land To The Rear Of 49, 50 and 52 High Street Theale Reading RG7 5AN
G1 - Remove 2 x subsided wild plum stems to ground level T1 - Maple: Reduce by approx 2.5m in height and spread. Approx final finished height - 8.0m by 4.0m radial spread T2 - Apple: Prune to reduce crown by 1.0m in height and spread. Approx final finished height - 3.5m by 1.75m radial spread
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26/00597/FUL Awaiting decision
20 High Street Theale Reading RG7 5AN
Change of use of upper floors, front and rear dormers and two Storey Rear Extension to create 14-Bed HMO.
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26/01003/CERTP Granted
6 Fletcher Court Theale Reading RG7 5FH
Loft conversion to form habitable rooms including skylights to pitched roof, maximum 150mm projection.
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26/00768/TPC Granted
The Flat 2 Crown Lane Theale Reading RG7 5BG
Trees are located in the rear garden of 2 Crown Lane and overhang the car park of Theale Court Row of Cypresses and a sycamore: Trim back all branches overhanging the carpark back to the boundary
Other advertising applications
In West Berkshire
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26/01580/ADV Awaiting decision
Waylands Poelstar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT
Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.
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26/01020/ADV Granted
The Cunning Man Burghfield Bridge Burghfield RG30 3RB
ERECTION OF ILLUMINATED AND NON -ILLUMINATED SIGNS TO THE EXTERIOR OF THE BUILDING. SIGN A - EXISTING POST PICTORIAL TO BE STRIPPED BACK BY OTHERS, WITH NEW HANGMAN SLEEVER AND BRACKET/BOOT AND NEW PICTORIAL FITTED AND LINOLITES. SIGN B - NEW SET OF INDIVIDUAL HOUSENAME LETTERS AND BACK PANEL WITH TROUGH LIGHT. SIGN C - 1X NEW DOUBLE SIDED CAR PARK ENTRANCE SIGN WITH TROUGH LIGHT. SIGN D - 1X BRASS LANTERN TO MAIN ENTRANCE. SIGN E - 6X LED FLOOD LIGHTS (BY OTHERS). SIGN F - 1X MUDDY BOOT SIGN. SIGN G - 1X CCTV LEGAL SIGN BY DOOR. SIGN H - 1X CCTV LOGO SIGN. SIGN I - 1X GARDEN NOTICE. SIGN J - 1X SIGNWRITTEN HOUSENAME AND BACK PANEL TO REAR ELEVATION.SIGN K - 1X NEW DOUBLE SIDED DIRECTIONAL SIGN . SIGN L - 1X REPLACEMENT DEEP WATER SIGN
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26/01554/ADV Awaiting decision
Pearl House 12 Bartholomew Street Newbury RG14 5DQ
1) The replacement of three vinyl signs affixed to ground floor windows on Bartholomew Street with three internal backlit displays, 2) the replacement of the vinyl sign within the door of retail unit R-00-01 with updated details (and the removal of the two vinyl signs affixed to ground floor doors to retail unit R-00-02 and the entrance to the extra care scheme) and 3) the addition of four projecting signs on the Bartholomew Street elevation.
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26/00039/ADV Granted
33A - 33B High Street Theale Reading RG7 5AH
One externally lit facia sign, fixed to the front elevation of the commercial property
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26/00859/ADV Granted
Watermill Theatre Bagnor Newbury RG20 8AE
Replacement of 3 permanent signs on the lead up to the Watermill's main site as the organisation has had a rebrand with a change of logo: 1 - Sign at the end of the lane leading down to the theatre with the Watermill logo. 2 - Sign at the entrance to the Watermill's additional car park. 3 - Welcome sign at the gates of the main site.