26/00039/ADV

1. 9 Jan 2026

   Received by West Berkshire

2. 22 Jan 2026

   Validated

   Checked as complete and ready for consideration.

3. 2 Jul 2026

   Decision issued: Approval

4. 25 Jul 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 26/00077/ADV Awaiting decision

  33A - 33B High Street Theale Reading RG7 5AH

  External Facia sign, fixed by low intensity LED light and mounted above facia and directed onto sign

  15 Jan 2026 2m away Advertising
• 25/02723/CERTP Refused

  33A - 33B High Street Theale Reading RG7 5AH

  No machinery inside. this will be used as storage purpose only. This outbuilding will be for main storage of an existing Takeaway.

  25 Nov 2025 9m away Lawful development
• 26/01359/TPC Awaiting decision

  Land To The Rear Of 49, 50 and 52 High Street Theale Reading RG7 5AN

  G1 - Remove 2 x subsided wild plum stems to ground level T1 - Maple: Reduce by approx 2.5m in height and spread. Approx final finished height - 8.0m by 4.0m radial spread T2 - Apple: Prune to reduce crown by 1.0m in height and spread. Approx final finished height - 3.5m by 1.75m radial spread

  22 Jun 2026 61m away Trees
• 26/00597/FUL Awaiting decision

  20 High Street Theale Reading RG7 5AN

  Change of use of upper floors, front and rear dormers and two Storey Rear Extension to create 14-Bed HMO.

  13 Mar 2026 81m away Full applications
• 26/01003/CERTP Granted

  6 Fletcher Court Theale Reading RG7 5FH

  Loft conversion to form habitable rooms including skylights to pitched roof, maximum 150mm projection.

  8 May 2026 123m away Lawful development
• 26/00768/TPC Granted

  The Flat 2 Crown Lane Theale Reading RG7 5BG

  Trees are located in the rear garden of 2 Crown Lane and overhang the car park of Theale Court Row of Cypresses and a sycamore: Trim back all branches overhanging the carpark back to the boundary

  9 Apr 2026 139m away Trees

• 26/01580/ADV Awaiting decision

  Waylands Poelstar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT

  Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.

  17 Jul 2026 Advertising
• 26/01020/ADV Granted

  The Cunning Man Burghfield Bridge Burghfield RG30 3RB

  ERECTION OF ILLUMINATED AND NON -ILLUMINATED SIGNS TO THE EXTERIOR OF THE BUILDING. SIGN A - EXISTING POST PICTORIAL TO BE STRIPPED BACK BY OTHERS, WITH NEW HANGMAN SLEEVER AND BRACKET/BOOT AND NEW PICTORIAL FITTED AND LINOLITES. SIGN B - NEW SET OF INDIVIDUAL HOUSENAME LETTERS AND BACK PANEL WITH TROUGH LIGHT. SIGN C - 1X NEW DOUBLE SIDED CAR PARK ENTRANCE SIGN WITH TROUGH LIGHT. SIGN D - 1X BRASS LANTERN TO MAIN ENTRANCE. SIGN E - 6X LED FLOOD LIGHTS (BY OTHERS). SIGN F - 1X MUDDY BOOT SIGN. SIGN G - 1X CCTV LEGAL SIGN BY DOOR. SIGN H - 1X CCTV LOGO SIGN. SIGN I - 1X GARDEN NOTICE. SIGN J - 1X SIGNWRITTEN HOUSENAME AND BACK PANEL TO REAR ELEVATION.SIGN K - 1X NEW DOUBLE SIDED DIRECTIONAL SIGN . SIGN L - 1X REPLACEMENT DEEP WATER SIGN

  12 May 2026 Advertising
• 26/01554/ADV Awaiting decision

  Pearl House 12 Bartholomew Street Newbury RG14 5DQ

  1) The replacement of three vinyl signs affixed to ground floor windows on Bartholomew Street with three internal backlit displays, 2) the replacement of the vinyl sign within the door of retail unit R-00-01 with updated details (and the removal of the two vinyl signs affixed to ground floor doors to retail unit R-00-02 and the entrance to the extra care scheme) and 3) the addition of four projecting signs on the Bartholomew Street elevation.

  15 Jul 2026 Advertising
• 26/00859/ADV Granted

  Watermill Theatre Bagnor Newbury RG20 8AE

  Replacement of 3 permanent signs on the lead up to the Watermill's main site as the organisation has had a rebrand with a change of logo: 1 - Sign at the end of the lane leading down to the theatre with the Watermill logo. 2 - Sign at the entrance to the Watermill's additional car park. 3 - Welcome sign at the gates of the main site.

  22 Apr 2026 Advertising
• 26/00799/ADV Granted

  81 - 82 Northbrook Street Newbury RG14 1AE

  Installation of new 1no internally illuminated (letters only) fascia sign & 1no internally illuminated (letters only) double sided projecting sign

  14 Apr 2026 Advertising