Unit 4 Ely Road Theale Reading RG7 4BQ

1. 20 Oct 2026

   Received by West Berkshire

2. 20 Oct 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 15 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   West Berkshire took a median of 59 days over the applications it decided in the last year.

This application is with West Berkshire for determination, against a statutory target of eight weeks. Over the last year West Berkshire decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Unit 7 Ely Road Theale Reading RG7 4BQ

  02/02310/FUL Submitted 5 Nov 2002 50 yards away

  Cutting five new windows into the western elevation of building

  Granted Full applications Windows or glazing 2 docs

• New Aquitaine House Exeter Way Theale Reading RG7 4PL

  25/02194/NONMAT Submitted 24 Sep 2025 150 yards away

  Non-Material Amendment to planning permission 23/02245/FULMAJ: Erection of extensions (B8 use) including ancillary office space to existing B8 warehouse with access, landscaping, car parking, recladding of retained extent of existing buildings and associated works, following partial demolition of the existing warehouse. Amendment: Wording of condition 2 of the planning permission to insert alternative proposed plans.

  Granted Amendments Extension Demolition 13 docs

• New Aquitaine House Exeter Way Theale Reading RG7 4PL

  26/00427/COND Submitted 23 Feb 2026 150 yards away

  Application for Approval of Details Reserved by Conditions 5 (lighting) and 13 (delivery and service plan) of planning permission 23/02245/FULMAJ

  Granted Conditions 16 docs

• New Aquitaine House Exeter Way Theale Reading RG7 4PL

  26/00321/NONMAT Submitted 12 Feb 2026 150 yards away

  Application for Non material amendment to approved 23/02245/FULMAJ. Amendment to amend the wording of condition 2 (Approved Plans)

  Granted Amendments 5 docs

• New Aquitaine House Exeter Way Theale Reading RG7 4PL

  25/02969/ADV Submitted 30 Dec 2025 150 yards away

  Fascia signs (Signs 1, 2 and 6 on the submitted Proposed Site Plan). Three totem signs (Signs 3, 4 and 5 on the submitted Proposed Site Plan).

  Granted Advertising 13 docs

• Units 1 - 3 Markham Centre Station Road Theale Reading RG7 4PE

  26/01543/FUL Submitted 14 Jul 2026 250 yards away

  81% historically approved · decision due ~16 Sep

  Raising of roof height by 310mm to incorporate new thermal element of 0.16 W/m2k and new roof covering in the same material as existing.

  Decided Full applications Roofing 20 docs

• 26/02236/ADV Awaiting decision

  Burghfield Veterinary Surgery 1 Tarragon Way Burghfield Common Reading RG7 3YU

  Proposed external signage to existing Veterinary practice.

  Received 12 Oct, published by the council 19 Oct 2026 Advertising
• 26/01150/ADV Granted

  The Newbury 137 Bartholomew Street Newbury RG14 5HB

  Installation of replacement signs to include, 1x pictorial projecting sign, 1x set of individual house name letters, 1x menu case, 1x door plaque, 2x half lanterns, 1x amenity board

  Received 27 May, published by the council 25 Jul 2026 Advertising
• 26/01554/ADV Granted

  Pearl House 12 Bartholomew Street Newbury RG14 5DQ

  1) The replacement of three vinyl signs affixed to ground floor windows on Bartholomew Street with three internal backlit displays, 2) the replacement of the vinyl sign within the door of retail unit R-00-01 with updated details (and the removal of the two vinyl signs affixed to ground floor doors to retail unit R-00-02 and the entrance to the extra care scheme) and 3) the addition of four projecting signs on the Bartholomew Street elevation.

  Received 15 Jul, published by the council 25 Jul 2026 Advertising
• 26/01580/ADV Granted

  Waylands Polestar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT

  Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.

  Received 17 Jul, published by the council 27 Jul 2026 Advertising
• 26/01810/ADV Awaiting decision

  Savernake Mercedes Benz 123 London Road Newbury RG14 2BX

  Advertising display 1off pylon sign 2off fascia signs 1off welcome sign

  Received 20 Aug, published by the council 25 Aug 2026 Advertising