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Planning application

17 - 19 Great Windmill Street London W1D 7JZ

Refused Westminster 25/08592/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of LED digital display screen at fascia level, 1.15m in height wrapping around the Great Windmill Street, Archer Street and chamfered corner between, totalling 14.4m in length

As published by the council, reference 25/08592/ADV

Application record

Reference
25/08592/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Application Refused
Received
24 Nov 2025
Validated
24 Nov 2025
Decided
1 Jun 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1D 7JZ

Timeline

Dates from the published record

  1. 24 Nov 2025

    Received by Westminster

  2. 1 Jun 2026

    Decision issued: Application Refused

  3. 4 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Agent on file, registered in Cambridge

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Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

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What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    Proposed additions to an existing base station installation at rooftop at 2 Archer Street.

    Granted Full applications 21 docs

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    Awaiting decision Heritage and listed buildings 6 docs

  • Lyric Theatre 29 Shaftesbury Avenue London W1D 7ES

    26/05519/LBC Submitted 13 Aug 2026 28m away

    90% historically approved · decision due ~8 Oct

    Installation of a telecommunications cable within a Grade II listed building to provide fibre connectivity.

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  • Lyric Theatre Shaftesbury Avenue London W1D 7ES

    04/09454/LBC Submitted 29 Nov 2004 28m away

    Alterations to form wider door opening to Box E for wheelchair access.

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  • Lyric Theatre 29 Shaftesbury Avenue London W1D 7ES

    12/09507/TELCOM Submitted 20 Sep 2012 28m away

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  • Lyric Theatre 29 Shaftesbury Avenue London W1D 7ES

    25/09128/ADV Submitted 17 Dec 2025 28m away

    85% historically approved · decision due ~14 Mar

    Display of double sided digital LED display, BT 'Street Hub' unit measuring 2.98m x 1.23m. (Linked with 25/09127/FULL)

    Awaiting decision Advertising 1 doc

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising