10 Gerrard Street London W1D 5PW

This site has had 4 applications since 2026.

• 26/05804/FULL Decided

  10 Gerrard Street London W1D 5PW

  Replacement of shopfront with painted timber framing and stall riser, and associated alterations to the frontage.

  Submitted 24 Aug 2026 Full applications
• 26/05803/ADV Decided

  10 Gerrard Street London W1D 5PW

  Display of external illumination (letters/logos only) facia sign measuring 4.9m x 0.54m with perimeter halo-illumination.

  Submitted 24 Aug 2026 Advertising
• 26/05802/FULL Awaiting decision

  10 Gerrard Street London W1D 5PW

  Installation of temporary hoarding to front elevation.

  Submitted 24 Aug 2026 Full applications

1. 24 Aug 2026

   Received by Westminster

2. 5 Sep 2026

   Added to PlanIndex

3. 16 Sep 2026

   Validated

   Checked as complete and ready for consideration.

4. Decision

   Awaiting decision

   Decision expected by 11 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 86 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 10 Gerrard Street London W1D 5PW

  26/05804/FULL Submitted 24 Aug 2026 50 yards away

  88% historically approved · decision due ~30 Oct

  Replacement of shopfront with painted timber framing and stall riser, and associated alterations to the frontage.

  Decided Full applications Windows or glazing

• 10 Gerrard Street London W1D 5PW

  26/05803/ADV Submitted 24 Aug 2026 50 yards away

  82% historically approved · decision due ~13 Nov

  Display of external illumination (letters/logos only) facia sign measuring 4.9m x 0.54m with perimeter halo-illumination.

  Decided Advertising

• 10 Gerrard Street London W1D 5PW

  26/05802/FULL Submitted 24 Aug 2026 50 yards away

  88% historically approved · decision due ~19 Nov

  Installation of temporary hoarding to front elevation.

  Awaiting decision Full applications

• Horse And Dolphin Yard London

  22/00117/FULL Submitted 10 Jan 2022 50 yards away

  Minor external alterations to Horse and Dolphin Yard including the replacement of Horse and Dolphin Yard entrance sign; replacement of entrance archway direction downlights and addition of brass decoration to Macclesfield Street entrance gate.

  Granted Full applications 33 docs

• 12 Macclesfield Street London W1D 5BP

  26/03649/ADFULL Submitted 4 Jun 2026 50 yards away

  88% historically approved · decision due ~30 Jul

  Details of how waste is to be stored on site; pursuant to condition 4 of planning permission dated 17th March 2026 (RN 25/08137/FULL)

  Awaiting decision Full applications 5 docs

• 12 Macclesfield Street London W1D 5BP

  26/03652/ADFULL Submitted 4 Jun 2026 50 yards away

  88% historically approved · decision due ~30 Jul

  Details of secure cycle storage for the residential use; pursuant to condition 5 of planning permission dated 17th March 2026 (RN 25/08137/FULL)

  Awaiting decision Full applications 4 docs

• 26/06992/ADV Decided

  78 - 80 Wigmore Street London W1U 2SJ

  Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

  Received 13 Oct, published by the council 15 Oct 2026 Advertising
• 26/07194/ADV Awaiting decision

  98 Victoria Street London SW1E 5JL

  Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

  Received 21 Oct, published by the council 22 Oct 2026 Advertising
• 26/07160/ADV Awaiting decision

  18 - 21 Haymarket London SW1Y 4DQ

  Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

  Received 20 Oct, published by the council 22 Oct 2026 Advertising
• 26/07157/ADV Awaiting decision

  41 - 44 Great Windmill Street London W1D 7NF

  Display of one non illuminated projection sign, measuring 800mm x 300mm

  Received 20 Oct, published by the council 21 Oct 2026 Advertising
• 26/07125/ADV Awaiting decision

  1 Upper St Martin's Lane London WC2H 9NY

  Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

  19 Oct 2026 Advertising