10 Gerrard Street London W1D 5PW

1. 24 Aug 2026

   Received by Westminster

2. 4 Sep 2026

   Validated

   Checked as complete and ready for consideration.

3. 5 Sep 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 30 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 61 days over the applications it decided in the last year.

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 10 Gerrard Street London W1D 5PW

  26/05804/FULL Submitted 24 Aug 2026 0m away

  87% historically approved · decision due ~30 Oct

  Replacement of shopfront with painted timber framing and stall riser, and associated alterations to the frontage.

  Awaiting decision Full applications Windows or glazing

• 10 Gerrard Street London W1D 5PW

  26/05803/ADV Submitted 24 Aug 2026 0m away

  85% historically approved · decision due ~29 Oct

  Display of internally illuminated fascia sign comprising 3D acrylic lettering and logo mounted, measuring 4.9mm x 0.54mm.

  Awaiting decision Advertising

• Horse And Dolphin Yard London

  22/00117/FULL Submitted 10 Jan 2022 19m away

  Minor external alterations to Horse and Dolphin Yard including the replacement of Horse and Dolphin Yard entrance sign; replacement of entrance archway direction downlights and addition of brass decoration to Macclesfield Street entrance gate.

  Granted Full applications 33 docs

• 12 Macclesfield Street London W1D 5BP

  26/03649/ADFULL Submitted 4 Jun 2026 22m away

  87% historically approved · decision due ~30 Jul

  Details of how waste is to be stored on site; pursuant to condition 4 of planning permission dated 17th March 2026 (RN 25/08137/FULL)

  Awaiting decision Full applications 5 docs

• 12 Macclesfield Street London W1D 5BP

  26/03652/ADFULL Submitted 4 Jun 2026 22m away

  87% historically approved · decision due ~30 Jul

  Details of secure cycle storage for the residential use; pursuant to condition 5 of planning permission dated 17th March 2026 (RN 25/08137/FULL)

  Awaiting decision Full applications 4 docs

• 12 Macclesfield Street London W1D 5BP

  26/04365/ADFULL Submitted 1 Jul 2026 22m away

  89% historically approved · decision due ~26 Aug

  Details of sound insulation measures and a noise assessment report pursuant to condition 9 of planning permission dated 17 Mar 2026 (RN: 25/08137/FULL).

  Decided

• 26/05953/ADV Awaiting decision

  Public House 40 Porchester Road London W2 6ES

  Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

  1 Sep 2026 Advertising
• 26/05958/ADV Awaiting decision

  Basement And Ground Floor 50 New Bond Street London W1S 1BJ

  Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

  1 Sep 2026 Advertising
• 26/05912/ADV Awaiting decision

  Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

  Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

  28 Aug 2026 Advertising
• 26/05898/ADV Awaiting decision

  66 - 68 Brewer Street London W1F 9TP

  Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

  28 Aug 2026 Advertising
• 26/05873/ADV Awaiting decision

  Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

  Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

  27 Aug 2026 Advertising