Planning application
10 Gerrard Street London W1D 5PW
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of external illumination (letters/logos only) facia sign measuring 4.9m x 0.54m with perimeter halo-illumination.
As published by the council, reference 26/05803/ADV
Application record
- Reference
- 26/05803/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 24 Aug 2026
- Validated
- 18 Sep 2026
- Postcode
- W1D 5PW
Site history
Applications at this address on the Westminster register
This site has had 4 applications since 2026.
-
26/05804/FULL Decided
10 Gerrard Street London W1D 5PW
Replacement of shopfront with painted timber framing and stall riser, and associated alterations to the frontage.
-
26/05802/ADV Awaiting decision
10 Gerrard Street London W1D 5PW
Display of non-illuminated temporary hoarding measuring 5.7m x 2.3m for a temporary period.
-
26/05802/FULL Awaiting decision
10 Gerrard Street London W1D 5PW
Installation of temporary hoarding to front elevation.
Timeline
Dates from the published record
-
24 Aug 2026
Received by Westminster
-
5 Sep 2026
Added to PlanIndex
-
18 Sep 2026
Validated
Checked as complete and ready for consideration.
-
30 Sep 2026
Status changed to Decided
Previously Pending.
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
10 Gerrard Street London W1D 5PW
88% historically approved · decision due ~30 Oct
Replacement of shopfront with painted timber framing and stall riser, and associated alterations to the frontage.
Decided Full applications Windows or glazing -
10 Gerrard Street London W1D 5PW
82% historically approved · decision due ~11 Nov
Display of non-illuminated temporary hoarding measuring 5.7m x 2.3m for a temporary period.
Awaiting decision Advertising -
10 Gerrard Street London W1D 5PW
88% historically approved · decision due ~19 Nov
Installation of temporary hoarding to front elevation.
Awaiting decision Full applications -
Horse And Dolphin Yard London
Minor external alterations to Horse and Dolphin Yard including the replacement of Horse and Dolphin Yard entrance sign; replacement of entrance archway direction downlights and addition of brass decoration to Macclesfield Street entrance gate.
Granted Full applications 33 docs -
12 Macclesfield Street London W1D 5BP
88% historically approved · decision due ~30 Jul
Details of how waste is to be stored on site; pursuant to condition 4 of planning permission dated 17th March 2026 (RN 25/08137/FULL)
Awaiting decision Full applications 5 docs -
12 Macclesfield Street London W1D 5BP
88% historically approved · decision due ~30 Jul
Details of secure cycle storage for the residential use; pursuant to condition 5 of planning permission dated 17th March 2026 (RN 25/08137/FULL)
Awaiting decision Full applications 4 docs
Other advertisement consent applications
In Westminster
-
26/06992/ADV Decided
78 - 80 Wigmore Street London W1U 2SJ
Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.
-
26/07194/ADV Awaiting decision
98 Victoria Street London SW1E 5JL
Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)
-
26/07160/ADV Awaiting decision
18 - 21 Haymarket London SW1Y 4DQ
Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m
-
26/07157/ADV Awaiting decision
41 - 44 Great Windmill Street London W1D 7NF
Display of one non illuminated projection sign, measuring 800mm x 300mm
-
26/07125/ADV Awaiting decision
1 Upper St Martin's Lane London WC2H 9NY
Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m