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Planning application

10 Gerrard Street London W1D 5PW

Decided Westminster 26/05803/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of external illumination (letters/logos only) facia sign measuring 4.9m x 0.54m with perimeter halo-illumination.

As published by the council, reference 26/05803/ADV

Application record

Reference
26/05803/ADV
Category
Advertising
Status
Decided
Received
24 Aug 2026
Validated
18 Sep 2026
Postcode
W1D 5PW

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2026.

  • 26/05804/FULL Decided

    10 Gerrard Street London W1D 5PW

    Replacement of shopfront with painted timber framing and stall riser, and associated alterations to the frontage.

    Submitted 24 Aug 2026 Full applications
  • 26/05802/ADV Awaiting decision

    10 Gerrard Street London W1D 5PW

    Display of non-illuminated temporary hoarding measuring 5.7m x 2.3m for a temporary period.

    Submitted 24 Aug 2026 Advertising
  • 26/05802/FULL Awaiting decision

    10 Gerrard Street London W1D 5PW

    Installation of temporary hoarding to front elevation.

    Submitted 24 Aug 2026 Full applications

Timeline

Dates from the published record

  1. 24 Aug 2026

    Received by Westminster

  2. 5 Sep 2026

    Added to PlanIndex

  3. 18 Sep 2026

    Validated

    Checked as complete and ready for consideration.

  4. 30 Sep 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 10 Gerrard Street London W1D 5PW

    26/05804/FULL Submitted 24 Aug 2026 50 yards away

    88% historically approved · decision due ~30 Oct

    Replacement of shopfront with painted timber framing and stall riser, and associated alterations to the frontage.

    Decided Full applications Windows or glazing
  • 10 Gerrard Street London W1D 5PW

    26/05802/ADV Submitted 24 Aug 2026 50 yards away

    82% historically approved · decision due ~11 Nov

    Display of non-illuminated temporary hoarding measuring 5.7m x 2.3m for a temporary period.

    Awaiting decision Advertising
  • 10 Gerrard Street London W1D 5PW

    26/05802/FULL Submitted 24 Aug 2026 50 yards away

    88% historically approved · decision due ~19 Nov

    Installation of temporary hoarding to front elevation.

    Awaiting decision Full applications
  • Horse And Dolphin Yard London

    22/00117/FULL Submitted 10 Jan 2022 50 yards away

    Minor external alterations to Horse and Dolphin Yard including the replacement of Horse and Dolphin Yard entrance sign; replacement of entrance archway direction downlights and addition of brass decoration to Macclesfield Street entrance gate.

    Granted Full applications 33 docs
  • 12 Macclesfield Street London W1D 5BP

    26/03649/ADFULL Submitted 4 Jun 2026 50 yards away

    88% historically approved · decision due ~30 Jul

    Details of how waste is to be stored on site; pursuant to condition 4 of planning permission dated 17th March 2026 (RN 25/08137/FULL)

    Awaiting decision Full applications 5 docs
  • 12 Macclesfield Street London W1D 5BP

    26/03652/ADFULL Submitted 4 Jun 2026 50 yards away

    88% historically approved · decision due ~30 Jul

    Details of secure cycle storage for the residential use; pursuant to condition 5 of planning permission dated 17th March 2026 (RN 25/08137/FULL)

    Awaiting decision Full applications 4 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising