34 - 36 South Molton Street London W1K 5RG

1. 16 Jul 2026

   Received by Westminster

2. 22 Jul 2026

   Validated

   Checked as complete and ready for consideration.

3. 25 Jul 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 16 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Ground Floor And First Floor Part 373 Oxford Street London W1C 2JR

  25/09308/ADV Submitted 23 Dec 2025 50 yards away

  Display of internally illuminated fascia and hanging signs measuring 0.76 x 0.9m and 0.42 x 0.5m.

  Granted Advertising 11 docs

• Lampost Outside 369 Oxford Street London W1C 2JW

  07/00407/TELCOM Submitted 9 Jan 2007 50 yards away

  Erection of telecommunication equipment to lamp post.

  Decided Telecoms 3 docs

• Basement And Ground Floor 37 South Molton Street London W1K 5RJ

  26/03669/ADV Submitted 4 Jun 2026 50 yards away

  82% historically approved · decision due ~30 Jul

  Display of non illuminated individual letters each measuring 0.2m x 1.41m.

  Awaiting decision Advertising 7 docs

• Basement And Ground Floor 37 South Molton Street London W1K 5RJ

  25/06865/ADV Submitted 24 Sep 2025 50 yards away

  Display of externally illuminated fascia sign measuring 4.225m x 0.4m

  Granted Advertising 11 docs

• Basement And Ground Floor 37 South Molton Street London W1K 5RJ

  25/06864/FULL Submitted 24 Sep 2025 50 yards away

  Redecoration of shopfront.

  Granted Full applications Windows or glazing 15 docs

• Basement And Ground Floor 37 South Molton Street London W1K 5RJ

  26/02460/ADV Submitted 15 Apr 2026 50 yards away

  82% historically approved · decision due ~10 Jun

  Display of one internally illuminated (letters only) sign measuring 0.3m x 2.11m.

  Awaiting decision Advertising 7 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising