Planning application
26/04430/ADV
12 Dryden Street London WC2E 9NA
Proposal
Display of a non-illuminated A-board measuring 1.56m x 0.65m; and a non-illuminated decorative trolley measuring 0.95m x 0.56m.
As published by the council, reference 26/04430/ADV
Timeline
Dates from the published record
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3 Jul 2026
Received by Westminster
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10 Jul 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03989/ADFULL Awaiting decision
5 Dryden Street London WC2E 9NA
Details of fume and smell mitigation pursuant to condition 9 of planning permission granted at appeal dated 20 August 2024 (RN: 24/00026/TPREF).
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26/04244/FULL Awaiting decision
5 Dryden Street London WC2E 9NA
Replacement shopfront and external retractable awning
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2022/1495/P Decided
28-32 Shelton Street London WC2H 9JE
Westminster CC planning application 22/02/009/FULL: Mixed-use development at Old Brewer's Yard including: at 28-32 Shelton Street, the erection of two-storey roof extension and other external alterations (including shopfront alterations, new rear access to the Yard, and plant) in connection with the use of the building as a restaurant (Class E(b)); at 1 Mercer Walk, the installation of ancillary plant & servicing equipment, external alterations including opening up of blind windows on east elevation, installation of PV panels at main roof level, installation of green living wall on the western elevation, and the placement of external tables and chairs on Mercer Walk, all in connection with the use of the building as a microbrewery and visitor attraction with ancillary retail, bar and training space (Sui Generis); at 15A Neal Street (ground floor only), external alterations including installation of full-height glazed rear wall and installation of a new shopfront; at 5 Langley Street (basement, part-ground floor and part-roof only) alterations to north and west facade and installation of new plant, all in connection with the flexible mixed-use of the basement and part-ground floor as entertainment/events/community space with ancillary storage areas (Sui Generis); at the rear of 7 Langley Street, installation of plant at roof level and the use of the former bin store as a bar area servicing the Yard (Sui Generis); at Old Brewer's Yard, the erection of a new high-level glazed canopy structure and semi-permanent external seating, installation of new entrance gates fronting Shelton Street, placement of planters and associated street furniture, for use of the Yard as a flexible entertainment/dining/events/ community outdoor space (Sui Generis). (Site includes Old Brewer's Yard, 28-32 Shelton Street, 15A Neal Street, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre).
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2014/6461/P Withdrawn
First Chicago House 90 Long Acre London WC2E 9RA
Request for a Scoping Opinion before a planning application is submitted to identify the information to be provided in an Environmental Impact Assessment pursuant to Regulation 13 of the Town and Country Planning (Environmental Impact Assessment) (England and Wales) Regulations 2011 in connection with the redevelopment of 90 Long Acre.
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2023/0299/P Decided
28-32 Shelton Street London WC2H 9JE
Mixed-use development at Old Brewer's Yard including: at 28-32 Shelton Street, the erection of a single storey roof extension, a rooftop plant enclosure and other external alterations (including shopfront alterations, new rear access to the Yard, and plant) in connection with the use of the building as a restaurant (Class E(b)); at 1 Mercer Walk, the installation of ancillary plant & servicing equipment, external alterations including opening up of blind windows on east elevation, installation of PV panels at main roof level and the placement of external tables and chairs on Mercer Walk, all in connection with the use of the building as a microbrewery and visitor attraction with ancillary retail, bar and training space (Sui Generis); at 15A Neal Street (ground floor only), external alterations including installation of full-height glazed rear wall and installation of a new shopfront; at 5 Langley Street(basement, part-ground floor and part-roof only) alterations to north and westfacade and installation of new plant, all in connection with the flexible mixed-use ofthe basement and part-ground floor as entertainment/events/community space withancillary storage areas (Sui Generis); at the rear of 7 Langley Street, installation ofplant at roof level and the use of the former bin store as a bar area servicing theYard (Sui Generis); at Old Brewer's Yard, the erection of a new high-level glazedcanopy structure and semi-permanent external seating, installation of newentrance gates fronting Shelton Street, placement of planters and associated streetfurniture, for use of the Yard as a flexible entertainment/dining/events/ communityoutdoor space (Sui Generis). (Site includes Old Brewer's Yard, 28-32 SheltonStreet, 15A Neal Street, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115Long Acre).The City Council has received an application for planning permission for a development which isdescribed in brief above
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2023/2220/P Granted
76-77 Shelton Street London WC2H 9JQ
Installation of new windows at first floor level fronting Shelton Street (alleyway).
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.