Planning application
52 Oxford Street London W1D 1BG
Works: Windows or glazing
Relates to 26/04123/FULL
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of internally illuminated fascia signs measuring 0.55m x 2.48m and 0.16m x 2.83m at Rathbone Place façade; internally illuminated face sign measuring 0.65m x 2.48m and three internally illuminated sings behind the shopfront glazing measuring 0.16m x 0.98m, 0.16m x 1.00m, and .16m x 0.44m at Oxford Street façade; two non-illuminated hanging signs each measuring 0.74m x 0.74m; and an internally illuminated fascia sign above entrance measuring 1.79m x 2.17m. (Linked with 26/04123/FULL)
As published by the council, reference 26/04124/ADV
Application record
- Reference
- 26/04124/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 23 Jun 2026
- Validated
- 29 Jun 2026
- Ward
- West End
- Postcode
- W1D 1BG
Site history
Applications at this address on the Westminster register
This site has had 3 applications since 2026.
-
26/04123/FULL Decided
52 Oxford Street London W1D 1BG
Shopfront alterations and associated works.
-
26/03650/CLOPUD Awaiting decision
52 Oxford Street London W1D 1BG
Use of basement and ground floors as a restaurant (Use Class E(b)).
Timeline
Dates from the published record
-
23 Jun 2026
Received by Westminster
-
29 Jun 2026
Validated
Checked as complete and ready for consideration.
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 24 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Related applications
Cases linked to this one on the register
-
26/04123/FULL Decided
52 Oxford Street London W1D 1BG
Shopfront alterations and associated works.
Who's behind it
Company information only, from the register and Companies House
Firstplan Ltd Agent, registered in London
Active · incorporated 2003 · London
846 applications on PlanIndex · across 119 councils · 94% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
52 Oxford Street London W1D 1BG
84% historically approved · decision due ~30 Jul
Use of basement and ground floors as a restaurant (Use Class E(b)).
Awaiting decision Lawful development 8 docs -
36 - 38 Hanway Street London W1T 1UP
External alterations including replacement windows, replacement roof coverings, new doors and other associated works. (Site include 36-38, 42-44 Hanway Street & 50 Oxford Street)
Granted Full applications Roofing Windows or glazing 53 docs -
50 Oxford Street London W1D 1BG
Display of a non-illuminated vinyl graphics applied to the window area (Hanway Street side elevation) measuring 7.44m x 2.49m.
Refused Advertising Windows or glazing 6 docs -
52 Oxford Street London W1D 1BG
88% historically approved · decision due ~18 Aug
Shopfront alterations and associated works.
Decided Full applications Windows or glazing -
Ground Floor Ashbrook House 3-5 Rathbone Place London W1T 1HJ
Display of two internally illuminated signs measuring 0.8m x 4.75m and 0.3m x 0.5m and one internally illuminated projecting sign measuring 0.9m x 1.2m
Granted Advertising 7 docs -
6 Rathbone Place London W1T 1HL
External alterations to the front elevation.
Granted Full applications 6 docs
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m