Planning application
26/04124/ADV
52 Oxford Street London W1D 1BG
Proposal
Display of internally illuminated fascia signs measuring 0.55m x 2.48m and 0.16m x 2.83m at Rathbone Place façade; internally illuminated face sign measuring 0.65m x 2.48m and three internally illuminated sings behind the shopfront glazing measuring 0.16m x 0.98m, 0.16m x 1.00m, and .16m x 0.44m at Oxford Street façade; two non-illuminated hanging signs each measuring 0.74m x 0.74m; and an internally illuminated fascia sign above entrance measuring 1.79m x 2.17m. (Linked with 26/04123/FULL)
As published by the council, reference 26/04124/ADV
Timeline
Dates from the published record
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23 Jun 2026
Received by Westminster
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29 Jun 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03650/CLOPUD Awaiting decision
52 Oxford Street London W1D 1BG
Use of basement and ground floors as a restaurant (Use Class E(b)).
-
26/04123/FULL Awaiting decision
52 Oxford Street London W1D 1BG
Shopfront alterations and associated works. (Linked with 26/04124/ADV)
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25/08047/ADV Awaiting decision
50 Oxford Street London W1D 1BG
Display of a non-illuminated vinyl graphics applied to the window area (Hanway Street side elevation) measuring 7.44m x 2.49m.
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25/07080/FULL Awaiting decision
36 - 38 Hanway Street London W1T 1UP
External alterations including replacement windows and replacement roof coverings and other works associated with the proposals. (Site include 36-38, 42-44 Hanway Street & 50 Oxford Street)
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26/03359/TELNOT Decided
55 - 59 Oxford Street London W1R 1RD
The removal and replacement of three antennas (top Height at 25.7m AGL), the replacement of 18 ERS units with 12 ERS units. Upgrade of the equipment within the existing cabinet and development works thereto.
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25/06170/ADFULL Granted
Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London
Details of Code of Construction Practice for the demolition, earthwork & piling phases pursuant to condition 7 (Part) of planning permission dated 15th January 2019 (RN:17/05283/FULL)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.