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Planning application

49 - 50 Strand London WC2N 5LH

Awaiting decision Westminster 26/03896/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of an internally illuminated fascia sign measuring 0.62m x 6.83m.

As published by the council, reference 26/03896/ADV

Application record

Reference
26/03896/ADV
Type
Advert Application (ADV)
Status
Pending
Received
15 Jun 2026
Validated
17 Jun 2026
Ward
St James's
Postcode
WC2N 5LH

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2026.

  • 26/04914/FULL Awaiting decision

    49 - 50 Strand London WC2N 5LH

    Replacement shopfront with two entrance portals, auto sliding doors, glazing panels and security shutters.

    Submitted 22 Jul 2026 Full applications
  • 26/02333/FULL Awaiting decision

    49 - 50 Strand London WC2N 5LH

    Replacment of shopfront with glazing panels and security shutters.

    Submitted 9 Apr 2026 Full applications
  • 26/02331/ADV Awaiting decision

    49 - 50 Strand London WC2N 5LH

    Installation of new manifestations and LED feature light strip around shop front.

    Submitted 9 Apr 2026 Advertising

Timeline

Dates from the published record

  1. 15 Jun 2026

    Received by Westminster

  2. 17 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 12 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

mc:67 creative solutions Agent

11 applications on PlanIndex · across 4 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 49 - 50 Strand London WC2N 5LH

    26/04914/FULL Submitted 22 Jul 2026 50 yards away

    87% historically approved · decision due ~24 Sep

    Replacement shopfront with two entrance portals, auto sliding doors, glazing panels and security shutters.

    Awaiting decision Full applications Windows or glazing 10 docs

  • 38-39 Strand London WC2N 5JB

    23/04351/ADV Submitted 27 Jun 2023 50 yards away

    Display of a non-illuminated fascia sign measuring 1.305m x 7.425m, a non-illuminated projecting sign measuring 0.65m x 0.64m, an internally illuminated ATM surround sign measuring 1.5m x 1m, a non-illuminated vinyl sign on external glazing measuring 0.89m x 0.3m, and an internally mounted digital screen measuring 1.21m x 0.681m.

    Granted Advertising Windows or glazing 19 docs

  • 38-39 Strand London WC2N 5JB

    23/04350/FULL Submitted 27 Jun 2023 50 yards away

    Replacement of shopfront with new fully glazed shopfront.

    Granted Full applications Windows or glazing 25 docs

  • 49 - 50 Strand London WC2N 5LH

    26/02333/FULL Submitted 9 Apr 2026 50 yards away

    87% historically approved · decision due ~4 Jun

    Replacment of shopfront with glazing panels and security shutters.

    Awaiting decision Full applications Windows or glazing 8 docs

  • 49 - 50 Strand London WC2N 5LH

    26/02331/ADV Submitted 9 Apr 2026 50 yards away

    84% historically approved · decision due ~4 Jun

    Installation of new manifestations and LED feature light strip around shop front.

    Awaiting decision Advertising Windows or glazing 6 docs

  • 20 Buckingham Street London WC2N 6EF

    25/06819/LBC Submitted 23 Sep 2025 50 yards away

    Works associated with change of use of house into flat at lower ground floor level and HMO at ground, first, second and third floor level.

    Refused Heritage and listed buildings 19 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising