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Planning application

49 - 50 Strand London WC2N 5LH

Awaiting decision Westminster 26/03896/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of an internally illuminated fascia sign measuring 0.62m x 6.83m.

As published by the council, reference 26/03896/ADV

Application record

Reference
26/03896/ADV
Type
Advert Application (ADV)
Status
Pending
Received
15 Jun 2026
Validated
17 Jun 2026
Ward
St James's
Postcode
WC2N 5LH

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2026.

  • 26/04914/FULL Decided

    49 - 50 Strand London WC2N 5LH

    Replacement shopfront with two entrance portals, auto sliding doors, glazing panels and security shutters.

    Submitted 22 Jul 2026 Full applications
  • 26/02333/FULL Awaiting decision

    49 - 50 Strand London WC2N 5LH

    Replacment of shopfront with glazing panels and security shutters.

    Submitted 9 Apr 2026 Full applications
  • 26/02331/ADV Awaiting decision

    49 - 50 Strand London WC2N 5LH

    Installation of new manifestations and LED feature light strip around shop front.

    Submitted 9 Apr 2026 Advertising

Timeline

Dates from the published record

  1. 15 Jun 2026

    Received by Westminster

  2. 17 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 12 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

mc:67 creative solutions Agent

12 applications on PlanIndex · across 4 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 38 - 39 Strand London WC2N 5JB

    26/06682/FULL Submitted 30 Sep 2026 50 yards away

    88% historically approved · decision due ~25 Nov

    Replacement of an window opening light means of escape with a full height MoE door to improve escape egress.

    Awaiting decision Full applications Windows or glazing

  • 38-39 Strand London WC2N 5JB

    23/04351/ADV Submitted 27 Jun 2023 50 yards away

    Display of a non-illuminated fascia sign measuring 1.305m x 7.425m, a non-illuminated projecting sign measuring 0.65m x 0.64m, an internally illuminated ATM surround sign measuring 1.5m x 1m, a non-illuminated vinyl sign on external glazing measuring 0.89m x 0.3m, and an internally mounted digital screen measuring 1.21m x 0.681m.

    Granted Advertising Windows or glazing 19 docs

  • 38-39 Strand London WC2N 5JB

    23/04350/FULL Submitted 27 Jun 2023 50 yards away

    Replacement of shopfront with new fully glazed shopfront.

    Granted Full applications Windows or glazing 25 docs

  • 49 - 50 Strand London WC2N 5LH

    26/04914/FULL Submitted 22 Jul 2026 50 yards away

    88% historically approved · decision due ~24 Sep

    Replacement shopfront with two entrance portals, auto sliding doors, glazing panels and security shutters.

    Decided Full applications Windows or glazing 10 docs

  • 49 - 50 Strand London WC2N 5LH

    26/02333/FULL Submitted 9 Apr 2026 50 yards away

    88% historically approved · decision due ~4 Jun

    Replacment of shopfront with glazing panels and security shutters.

    Awaiting decision Full applications Windows or glazing 8 docs

  • 49 - 50 Strand London WC2N 5LH

    26/02331/ADV Submitted 9 Apr 2026 50 yards away

    82% historically approved · decision due ~4 Jun

    Installation of new manifestations and LED feature light strip around shop front.

    Awaiting decision Advertising Windows or glazing 6 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising