Planning application
49 - 50 Strand London WC2N 5LH
Works: Windows or glazing
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Installation of new manifestations and LED feature light strip around shop front.
As published by the council, reference 26/02331/ADV
Application record
- Reference
- 26/02331/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 9 Apr 2026
- Validated
- 9 Apr 2026
- Ward
- St James's
- Postcode
- WC2N 5LH
Site history
Applications at this address on the Westminster register
This site has had 4 applications since 2026.
-
26/04914/FULL Awaiting decision
49 - 50 Strand London WC2N 5LH
Replacement shopfront with two entrance portals, auto sliding doors, glazing panels and security shutters.
-
26/03896/ADV Awaiting decision
49 - 50 Strand London WC2N 5LH
Display of an internally illuminated fascia sign measuring 0.62m x 6.83m.
-
26/02333/FULL Awaiting decision
49 - 50 Strand London WC2N 5LH
Replacment of shopfront with glazing panels and security shutters.
Timeline
Dates from the published record
-
9 Apr 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 4 June 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 66 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
mc:67 creative solutions Agent
11 applications on PlanIndex · across 4 councils
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
6 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
49 - 50 Strand London WC2N 5LH
87% historically approved · decision due ~4 Jun
Replacment of shopfront with glazing panels and security shutters.
Awaiting decision Full applications Windows or glazing 8 docs -
49 - 50 Strand London WC2N 5LH
84% historically approved · decision due ~12 Aug
Display of an internally illuminated fascia sign measuring 0.62m x 6.83m.
Awaiting decision Advertising 9 docs -
49 - 50 Strand London WC2N 5LH
87% historically approved · decision due ~24 Sep
Replacement shopfront with two entrance portals, auto sliding doors, glazing panels and security shutters.
Awaiting decision Full applications Windows or glazing 10 docs -
61 - 64 Strand London WC2N 5LR
87% historically approved · decision due ~8 May
Variation of condition 1, 8, 14 and 15 of planning permission dated 13 March 2025 (RN 25/00214/FULL) for the variation of Condition 1 of planning permission dated 31 October 2024 (RN 24/03791/FULL) for: "Use as a hot food takeaway (sui generis); installation of air handling unit, kitchen extract fan, two smaller ancillary fans; four air conditioning condensers and two catering condensing units at rear elevation and roof level and shopfront alterations." Namely, to extend the hours of use and plant operation hours set to between 7am to 11:30pm Monday - Thursday, 7am to midnight Friday and Saturday and 7am to 11pm on Sunday.
Awaiting decision Full applications Windows or glazing 7 docs -
59 Strand London WC2N 5LR
84% historically approved · decision due ~5 May
Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter Pavement Outside 56-59 Strand)
Awaiting decision Advertising 9 docs -
38-39 Strand London WC2N 5JB
Display of a non-illuminated fascia sign measuring 1.305m x 7.425m, a non-illuminated projecting sign measuring 0.65m x 0.64m, an internally illuminated ATM surround sign measuring 1.5m x 1m, a non-illuminated vinyl sign on external glazing measuring 0.89m x 0.3m, and an internally mounted digital screen measuring 1.21m x 0.681m.
Granted Advertising Windows or glazing 19 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.
-
26/06247/ADV Awaiting decision
57 Carnaby Street London W1F 9PX
Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m