Planning application
26/02331/ADV
49 - 50 Strand London WC2N 5LH
Proposal
Installation of new manifestations and LED feature light strip around shop front.
As published by the council, reference 26/02331/ADV
Timeline
Dates from the published record
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9 Apr 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/02333/FULL Awaiting decision
49 - 50 Strand London WC2N 5LH
Replacment of shopfront with glazing panels and security shutters.
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26/03896/ADV Awaiting decision
49 - 50 Strand London WC2N 5LH
Display of an internally illuminated fascia sign measuring 0.62m x 6.83m.
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26/04914/FULL Awaiting decision
49 - 50 Strand London WC2N 5LH
Replacement shopfront with two entrance portals, auto sliding doors, glazing panels and security shutters.
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26/01652/FULL Awaiting decision
61 - 64 Strand London WC2N 5LR
Variation of condition 1, 8, 14 and 15 of planning permission dated 13 March 2025 (RN 25/00214/FULL) for the variation of Condition 1 of planning permission dated 31 October 2024 (RN 24/03791/FULL) for: "Use as a hot food takeaway (sui generis); installation of air handling unit, kitchen extract fan, two smaller ancillary fans; four air conditioning condensers and two catering condensing units at rear elevation and roof level and shopfront alterations." Namely, to extend the hours of use and plant operation hours set to between 7am to 11:30pm Monday - Thursday, 7am to midnight Friday and Saturday and 7am to 11pm on Sunday.
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26/01546/ADV Awaiting decision
59 Strand London WC2N 5LR
Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter Pavement Outside 56-59 Strand)
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25/07608/LBC Awaiting decision
430 Strand London WC2R 0QN
Installation of metal flower bed castings positioned along the front and rear of the property. (Retrospective) Linked with 25/07607/FULL
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.