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Planning application

21 Long Acre London WC2E 9LD

Decided Westminster 26/00044/ADV Advert Application (ADV)

Works: Windows or glazing

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of 3 internal LED screens to first floor windows, each measuring 1.74m x 2.35m.

As published by the council, reference 26/00044/ADV

Application record

Reference
26/00044/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Not required
Received
6 Jan 2026
Validated
7 Jan 2026
Decided
27 Feb 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2E 9LD

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026: 1 approved, 0 refused.

  • 26/00060/ADV Granted

    21 Long Acre London WC2E 9LD

    Display of an internally illuminated fascia sign, measuring 700mm x700mm.

    Decided 2 Mar 2026 Advertising

Timeline

Dates from the published record

  1. 6 Jan 2026

    Received by Westminster

  2. 7 Jan 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Feb 2026

    Decision issued: Not required

  4. 20 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Whittam Cox Architects Ltd Agent, an architecture practice

162 applications on PlanIndex · across 73 councils · 99% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 21 Long Acre London WC2E 9LD

    26/00060/ADV Submitted 7 Jan 2026 50 yards away

    Display of an internally illuminated fascia sign, measuring 700mm x700mm.

    Granted Advertising 9 docs

  • 22 Long Acre London WC2E 9LY

    03/09213/LBC Submitted 28 Nov 2003 50 yards away

    Formation of new door opening in 29 Floral Street and erection of bridge link between 22 Long Acre and 29 Floral Street in internal courtyard and staircase to atrium entrance.

    Granted Heritage and listed buildings 9 docs

  • 19 - 21 Long Acre London WC2E 9LD

    25/06739/ADV Submitted 19 Sep 2025 50 yards away

    Display of one internally illuminated projecting sign measuring 0.6m x 0.6m.

    Granted Advertising 8 docs

  • 23 Long Acre London WC2E 9LZ

    23/03818/ADV Submitted 7 Jun 2023 50 yards away

    Display of one internally illuminated fascia measuring 5m x 0.5m and and one internally illuminated (halo lit lettering) projecting sign measuring 0.4m x 0.8m.

    Granted Advertising 13 docs

  • Flat 10 30 Floral Street London WC2E 9DP

    26/02110/FULL Submitted 30 Mar 2026 50 yards away

    88% historically approved · decision due ~29 Jun

    Installation of replacement windows and window frames at 4th floor level.

    Awaiting decision Full applications Windows or glazing 18 docs

  • 128 Long Acre London WC2E 9AA

    26/02680/LBC Submitted 22 Apr 2026 50 yards away

    90% historically approved · decision due ~17 Jun

    Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.

    Awaiting decision Heritage and listed buildings 32 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising