Planning application
26/00044/ADV
21 Long Acre London WC2E 9LD
Proposal
Display of 3 internal LED screens to first floor windows, each measuring 1.74m x 2.35m.
As published by the council, reference 26/00044/ADV
Timeline
Dates from the published record
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6 Jan 2026
Received by Westminster
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7 Jan 2026
Validated
Checked as complete and ready for consideration.
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27 Feb 2026
Decision issued: Not required
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20 Jul 2026
Added to PlanIndex
After the decision
The process from here
The council has decided this application; the published outcome sits in the record above and the decision notice on the council portal carries the detail, including any conditions.
If permission was granted, work must normally begin within three years of the decision. If it was refused, the applicant can appeal within the statutory time limit or submit a revised scheme.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/00060/ADV Granted
21 Long Acre London WC2E 9LD
Display of an internally illuminated fascia sign, measuring 700mm x700mm.
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25/06739/ADV Granted
19 - 21 Long Acre London WC2E 9LD
Display of one internally illuminated projecting sign measuring 0.6m x 0.6m.
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26/04250/ADV Awaiting decision
Floral Street London
Display of an externally illuminated other sign measuring 8m X 01.m for a temporary period from 30 June 2026 to 30 June 2029.
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26/02110/FULL Awaiting decision
Flat 10 30 Floral Street London WC2E 9DP
Installation of replacement windows and window frames at 4th floor level.
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26/03773/ADV Awaiting decision
128 Long Acre London WC2E 9AA
Display of hoarding to shopfront measuring 3.20m x 3.71m for temporary period from 01 September 2026 until 01 October 2026. (Linked with 26/02680/LBC)
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26/02680/LBC Awaiting decision
128 Long Acre London WC2E 9AA
Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.