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Planning application

1 Princes Street London W1B 2LA

Awaiting decision Westminster 26/03703/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of non-illuminated fascia sign measuring 2.94m x 0.6m; two externally illuminated projecting signs measuring 0.6m x 0.6m; and two non-illuminated awnings measuring 2.8m x 2.82m.

As published by the council, reference 26/03703/ADV

Application record

Reference
26/03703/ADV
Type
Advert Application (ADV)
Status
Pending
Received
5 Jun 2026
Validated
2 Jul 2026
Ward
West End
Postcode
W1B 2LA

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/04424/FULL Awaiting decision

    1 Princes Street London W1B 2LA

    Installation of new louvre

    Submitted 3 Jul 2026 Full applications

Timeline

Dates from the published record

  1. 5 Jun 2026

    Received by Westminster

  2. 2 Jul 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 27 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Brown Agent, registered in Fareham

Active · incorporated 2005 · Fareham

62 applications on PlanIndex · across 27 councils · 81% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 1 Princes Street London W1B 2LA

    26/04424/FULL Submitted 3 Jul 2026 50 yards away

    88% historically approved · decision due ~28 Aug

    Installation of new louvre

    Awaiting decision Full applications 4 docs

  • Basement And Ground Floor 3 Princes Street London W1B 2LD

    26/03568/ADV Submitted 1 Jun 2026 50 yards away

    82% historically approved · decision due ~27 Jul

    Display of non-illuminated fascia sign measuring 0.18m x 1.15m, non-illuminated hanging sign measuring 0.73m x 0.70m, lettering on green fabric awning measuring 0.11m x 4.00m, and vinyl lettering applied to clear glazing.

    Awaiting decision Advertising Windows or glazing 5 docs

  • Basement And Ground Floor 3 Princes Street London W1B 2LD

    26/03407/FULL Submitted 22 May 2026 50 yards away

    88% historically approved · decision due ~27 Jul

    Alterations to the front of the building including removal of existing metal railings to the lightwell area, levelling of the raised platform and resurfacing with paving slabs to match the existing footpath. (Linked with 26/03568/ADV)

    Awaiting decision Full applications 8 docs

  • Basement And Ground Floor 4 Princes Street London W1B 2LE

    26/02463/ADV Submitted 15 Apr 2026 50 yards away

    82% historically approved · decision due ~10 Jun

    Display of one externally illuminated fascia sign measuring 0.14m x 2.11m.

    Awaiting decision Advertising 8 docs

  • 249 - 251 Regent Street London W1B 2EP

    25/05036/FULL Submitted 21 Jul 2025 50 yards away

    Replacement of 3 solid panels for new acoustic louvres on the Swallow Place elevation.

    Granted Full applications 27 docs

  • 249 - 251 Regent Street London W1B 2EP

    25/05037/LBC Submitted 21 Jul 2025 50 yards away

    Replacement of 3 solid panels for new acoustic louvres on the Swallow Place elevation.

    Granted Heritage and listed buildings 24 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising