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Planning application

1 Princes Street London W1B 2LA

Awaiting decision Westminster 26/03703/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of non-illuminated fascia sign measuring 2.94m x 0.6m; two externally illuminated projecting signs measuring 0.6m x 0.6m; and two non-illuminated awnings measuring 2.8m x 2.82m.

As published by the council, reference 26/03703/ADV

Application record

Reference
26/03703/ADV
Type
Advert Application (ADV)
Status
Pending
Received
5 Jun 2026
Validated
2 Jul 2026
Ward
West End
Postcode
W1B 2LA

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/04424/FULL Awaiting decision

    1 Princes Street London W1B 2LA

    Installation of new louvre

    Submitted 3 Jul 2026 Full applications

Timeline

Dates from the published record

  1. 5 Jun 2026

    Received by Westminster

  2. 2 Jul 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 27 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Brown Agent, registered in Fareham

Active · incorporated 2005 · Fareham

37 applications on PlanIndex · across 17 councils · 86% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 1 Princes Street London W1B 2LA

    26/04424/FULL Submitted 3 Jul 2026 50 yards away

    87% historically approved · decision due ~28 Aug

    Installation of new louvre

    Awaiting decision Full applications 4 docs

  • Basement And Ground Floor 3 Princes Street London W1B 2LD

    26/03568/ADV Submitted 1 Jun 2026 50 yards away

    84% historically approved · decision due ~27 Jul

    Display of non-illuminated fascia sign measuring 0.18m x 1.15m, non-illuminated hanging sign measuring 0.73m x 0.70m, lettering on green fabric awning measuring 0.11m x 4.00m, and vinyl lettering applied to clear glazing.

    Awaiting decision Advertising Windows or glazing 5 docs

  • Basement And Ground Floor 3 Princes Street London W1B 2LD

    26/03407/FULL Submitted 22 May 2026 50 yards away

    87% historically approved · decision due ~27 Jul

    Alterations to the front of the building including removal of existing metal railings to the lightwell area, levelling of the raised platform and resurfacing with paving slabs to match the existing footpath. (Linked with 26/03568/ADV)

    Awaiting decision Full applications 8 docs

  • Basement And Ground Floor 4 Princes Street London W1B 2LE

    26/02463/ADV Submitted 15 Apr 2026 50 yards away

    84% historically approved · decision due ~10 Jun

    Display of one externally illuminated fascia sign measuring 0.14m x 2.11m.

    Awaiting decision Advertising 8 docs

  • 249 - 251 Regent Street London W1B 2EP

    25/05036/FULL Submitted 21 Jul 2025 50 yards away

    Replacement of 3 solid panels for new acoustic louvres on the Swallow Place elevation.

    Granted Full applications 27 docs

  • 249 - 251 Regent Street London W1B 2EP

    25/05037/LBC Submitted 21 Jul 2025 50 yards away

    Replacement of 3 solid panels for new acoustic louvres on the Swallow Place elevation.

    Granted Heritage and listed buildings 24 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising