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Planning application

21 - 22 Coventry Street London W1D 7AE

Awaiting decision Westminster 26/03664/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of 8 internally illuminated fascia signs each measuring 3.10m x 0.26m; 4 internally illuminated hanging signs each measuring 0.90m x 0.43m; a double-sided projecting sign measuring 1.17m x 1.64m; and an internally illuminated sign measuring 1.50m x 0.25m. (Linked with 26/03665/LBC)

As published by the council, reference 26/03664/ADV

Application record

Reference
26/03664/ADV
Type
Advert Application (ADV)
Status
Pending
Received
4 Jun 2026
Validated
4 Jun 2026
Ward
St James's
Postcode
W1D 7AE

Site history

Applications at this address on the Westminster register

This site has had 5 applications since 2025: 3 approved, 0 refused.

  • 26/03665/LBC Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Installation of signage (Linked with 26/03664/ADV)

    Submitted 4 Jun 2026 Heritage and listed buildings
  • 26/01463/ADV Granted

    21 - 22 Coventry Street London W1D 7AE

    Display of externally illuminated signs on hoardings to Shaver's Place, Coventry Street and Haymarket elevations measuring 9.6m by 2.5m on Shaver's Place, 21.7m by 2.5m on Coventry Street and 16.8m by 2.5m on Haymarket for a temporary period from 6 March 2026 until 27 November 2026.

    Decided 31 Mar 2026 Advertising
  • 25/08731/FULL Granted

    21 - 22 Coventry Street London W1D 7AE

    External alterations including replacement shopfront and reinstatement of pavement lights. [Linked with 25/08732/LBC]

    Decided 29 Apr 2026 Full applications
  • 25/08732/LBC Granted

    21 - 22 Coventry Street London W1D 7AE

    External and internal alterations including replacement shopfront, refurbishment works and reinstatement of pavement lights. [Linked with 25/08731/FULL]

    Decided 29 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 4 Jun 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 30 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 65 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Firstplan Ltd Agent, registered in London

Active · incorporated 2003 · London

743 applications on PlanIndex · across 109 councils · 94% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

1 document on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 21 - 22 Coventry Street London W1D 7AE

    26/03665/LBC Submitted 4 Jun 2026 50 yards away

    90% historically approved · decision due ~30 Jul

    Installation of signage (Linked with 26/03664/ADV)

    Awaiting decision Heritage and listed buildings 4 docs

  • 21 - 22 Coventry Street London W1D 7AE

    26/01463/ADV Submitted 6 Mar 2026 50 yards away

    Display of externally illuminated signs on hoardings to Shaver's Place, Coventry Street and Haymarket elevations measuring 9.6m by 2.5m on Shaver's Place, 21.7m by 2.5m on Coventry Street and 16.8m by 2.5m on Haymarket for a temporary period from 6 March 2026 until 27 November 2026.

    Granted Advertising 11 docs

  • 21 - 22 Coventry Street London W1D 7AE

    25/08731/FULL Submitted 1 Dec 2025 50 yards away

    External alterations including replacement shopfront and reinstatement of pavement lights. [Linked with 25/08732/LBC]

    Granted Full applications Windows or glazing 19 docs

  • 21 - 22 Coventry Street London W1D 7AE

    25/08732/LBC Submitted 1 Dec 2025 50 yards away

    External and internal alterations including replacement shopfront, refurbishment works and reinstatement of pavement lights. [Linked with 25/08731/FULL]

    Granted Heritage and listed buildings Windows or glazing 11 docs

  • 33 Haymarket London SW1Y 4HA

    08/01060/LBC Submitted 29 Jan 2008 50 yards away

    Internal alterations associated with the change of use from offices (Class B1) to 4x2 bedroom units (Class C3) at first to fourth floor level; installation of plant internally at first floor level with external exhaust and elevational alterations (33-34 Haymarket).

    Granted Heritage and listed buildings 13 docs

  • 33 Haymarket London SW1Y 4HA

    08/01059/FULL Submitted 29 Jan 2008 50 yards away

    Use as 4x2 bedroom residential units (Class C3) at first to fourth floor level; installation of plant internally at rear first floor level with external exhaust; elevational alterations (33-34 Haymarket).

    Granted Full applications 17 docs

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Received 10 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06217/ADV Awaiting decision

    208 Regent Street London W1B 5BD

    Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

    Received 10 Sep, published by the council 18 Sep 2026 Advertising