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Planning application

21 - 22 Coventry Street London W1D 7AE

Awaiting decision Westminster 26/03664/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of 8 internally illuminated fascia signs each measuring 3.10m x 0.26m; 4 internally illuminated hanging signs each measuring 0.90m x 0.43m; a double-sided projecting sign measuring 1.17m x 1.64m; and an internally illuminated sign measuring 1.50m x 0.25m. (Linked with 26/03665/LBC)

As published by the council, reference 26/03664/ADV

Application record

Reference
26/03664/ADV
Type
Advert Application (ADV)
Status
Pending
Received
4 Jun 2026
Validated
4 Jun 2026
Ward
St James's
Postcode
W1D 7AE

Site history

Applications at this address on the Westminster register

This site has had 8 applications since 2025: 3 approved, 0 refused.

  • 26/06990/ADV Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Display of 8 internally illuminated fascia signs (4 measuring 3.475m x 0.28m and 4 measuring 3.1m x 0.28m), 2 internally illuminated projecting signs each measuring 0.9m x 0.43m, and 1 internally illuminated customer collection sign measuring 1.618m x 1.293m. (Linked with 26/06376/LBC)

    Submitted 13 Oct 2026 Advertising
  • 26/06375/FULL Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Installation of retractable fabric awning above the entrance on the Shavers Place elevation and associated amendments to the previously approved shopfront, including revised glazed block treatment at stall-riser level and associated changes (Linked to 26/06376/LBC)

    Submitted 17 Sep 2026 Full applications
  • 26/06376/LBC Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Installation of retractable fabric canopy above entrance on Shavers Place elevation and associated shopfront changes. (Linked 26/06990/ADV & 26/06375/FULL)

    Submitted 17 Sep 2026 Heritage and listed buildings
  • 26/03665/LBC Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Installation of signage (Linked with 26/03664/ADV)

    Submitted 4 Jun 2026 Heritage and listed buildings
  • 26/01463/ADV Granted

    21 - 22 Coventry Street London W1D 7AE

    Display of externally illuminated signs on hoardings to Shaver's Place, Coventry Street and Haymarket elevations measuring 9.6m by 2.5m on Shaver's Place, 21.7m by 2.5m on Coventry Street and 16.8m by 2.5m on Haymarket for a temporary period from 6 March 2026 until 27 November 2026.

    Decided 31 Mar 2026 Advertising
  • 25/08731/FULL Granted

    21 - 22 Coventry Street London W1D 7AE

    External alterations including replacement shopfront and reinstatement of pavement lights. [Linked with 25/08732/LBC]

    Decided 29 Apr 2026 Full applications
  • 25/08732/LBC Granted

    21 - 22 Coventry Street London W1D 7AE

    External and internal alterations including replacement shopfront, refurbishment works and reinstatement of pavement lights. [Linked with 25/08731/FULL]

    Decided 29 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 4 Jun 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 30 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Firstplan Ltd Agent, registered in London

Active · incorporated 2003 · London

846 applications on PlanIndex · across 119 councils · 94% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

1 document on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 21 - 22 Coventry Street London W1D 7AE

    26/03665/LBC Submitted 4 Jun 2026 50 yards away

    90% historically approved · decision due ~30 Jul

    Installation of signage (Linked with 26/03664/ADV)

    Awaiting decision Heritage and listed buildings 4 docs

  • 21 - 22 Coventry Street London W1D 7AE

    26/01463/ADV Submitted 6 Mar 2026 50 yards away

    Display of externally illuminated signs on hoardings to Shaver's Place, Coventry Street and Haymarket elevations measuring 9.6m by 2.5m on Shaver's Place, 21.7m by 2.5m on Coventry Street and 16.8m by 2.5m on Haymarket for a temporary period from 6 March 2026 until 27 November 2026.

    Granted Advertising 11 docs

  • 21 - 22 Coventry Street London W1D 7AE

    25/08731/FULL Submitted 1 Dec 2025 50 yards away

    External alterations including replacement shopfront and reinstatement of pavement lights. [Linked with 25/08732/LBC]

    Granted Full applications Windows or glazing 19 docs

  • 21 - 22 Coventry Street London W1D 7AE

    26/06375/FULL Submitted 17 Sep 2026 50 yards away

    88% historically approved · decision due ~8 Dec

    Installation of retractable fabric awning above the entrance on the Shavers Place elevation and associated amendments to the previously approved shopfront, including revised glazed block treatment at stall-riser level and associated changes (Linked to 26/06376/LBC)

    Awaiting decision Full applications Windows or glazing

  • 21 - 22 Coventry Street London W1D 7AE

    26/06376/LBC Submitted 17 Sep 2026 50 yards away

    90% historically approved · decision due ~8 Dec

    Installation of retractable fabric canopy above entrance on Shavers Place elevation and associated shopfront changes. (Linked 26/06990/ADV & 26/06375/FULL)

    Awaiting decision Heritage and listed buildings Windows or glazing

  • 21 - 22 Coventry Street London W1D 7AE

    26/06990/ADV Submitted 13 Oct 2026 50 yards away

    82% historically approved · decision due ~8 Dec

    Display of 8 internally illuminated fascia signs (4 measuring 3.475m x 0.28m and 4 measuring 3.1m x 0.28m), 2 internally illuminated projecting signs each measuring 0.9m x 0.43m, and 1 internally illuminated customer collection sign measuring 1.618m x 1.293m. (Linked with 26/06376/LBC)

    Awaiting decision Advertising

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising