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Planning application

21 - 22 Coventry Street London W1D 7AE

Granted Westminster 26/01463/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of externally illuminated signs on hoardings to Shaver's Place, Coventry Street and Haymarket elevations measuring 9.6m by 2.5m on Shaver's Place, 21.7m by 2.5m on Coventry Street and 16.8m by 2.5m on Haymarket for a temporary period from 6 March 2026 until 27 November 2026.

As published by the council, reference 26/01463/ADV

Application record

Reference
26/01463/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
6 Mar 2026
Validated
12 Mar 2026
Decided
31 Mar 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
W1D 7AE

Site history

Applications at this address on the Westminster register

This site has had 8 applications since 2025: 3 approved, 0 refused.

  • 26/06990/ADV Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Display of 8 internally illuminated fascia signs (4 measuring 3.475m x 0.28m and 4 measuring 3.1m x 0.28m), 2 internally illuminated projecting signs each measuring 0.9m x 0.43m, and 1 internally illuminated customer collection sign measuring 1.618m x 1.293m. (Linked with 26/06376/LBC)

    Submitted 13 Oct 2026 Advertising
  • 26/06375/FULL Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Installation of retractable fabric awning above the entrance on the Shavers Place elevation and associated amendments to the previously approved shopfront, including revised glazed block treatment at stall-riser level and associated changes (Linked to 26/06376/LBC)

    Submitted 17 Sep 2026 Full applications
  • 26/06376/LBC Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Installation of retractable fabric canopy above entrance on Shavers Place elevation and associated shopfront changes. (Linked 26/06990/ADV & 26/06375/FULL)

    Submitted 17 Sep 2026 Heritage and listed buildings
  • 26/03665/LBC Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Installation of signage (Linked with 26/03664/ADV)

    Submitted 4 Jun 2026 Heritage and listed buildings
  • 26/03664/ADV Awaiting decision

    21 - 22 Coventry Street London W1D 7AE

    Display of 8 internally illuminated fascia signs each measuring 3.10m x 0.26m; 4 internally illuminated hanging signs each measuring 0.90m x 0.43m; a double-sided projecting sign measuring 1.17m x 1.64m; and an internally illuminated sign measuring 1.50m x 0.25m. (Linked with 26/03665/LBC)

    Submitted 4 Jun 2026 Advertising
  • 25/08731/FULL Granted

    21 - 22 Coventry Street London W1D 7AE

    External alterations including replacement shopfront and reinstatement of pavement lights. [Linked with 25/08732/LBC]

    Decided 29 Apr 2026 Full applications
  • 25/08732/LBC Granted

    21 - 22 Coventry Street London W1D 7AE

    External and internal alterations including replacement shopfront, refurbishment works and reinstatement of pavement lights. [Linked with 25/08731/FULL]

    Decided 29 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 6 Mar 2026

    Received by Westminster

  2. 12 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 31 Mar 2026

    Decision issued: Application Permitted

  4. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Firstplan Ltd Agent, registered in London

Active · incorporated 2003 · London

846 applications on PlanIndex · across 119 councils · 94% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

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What this grant of permission means

Westminster granted permission on 31 March 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 33 Haymarket London SW1Y 4HA

    08/01060/LBC Submitted 29 Jan 2008 50 yards away

    Internal alterations associated with the change of use from offices (Class B1) to 4x2 bedroom units (Class C3) at first to fourth floor level; installation of plant internally at first floor level with external exhaust and elevational alterations (33-34 Haymarket).

    Granted Heritage and listed buildings 13 docs

  • 33 Haymarket London SW1Y 4HA

    08/01059/FULL Submitted 29 Jan 2008 50 yards away

    Use as 4x2 bedroom residential units (Class C3) at first to fourth floor level; installation of plant internally at rear first floor level with external exhaust; elevational alterations (33-34 Haymarket).

    Granted Full applications 17 docs

  • 21 - 22 Coventry Street London W1D 7AE

    25/08731/FULL Submitted 1 Dec 2025 50 yards away

    External alterations including replacement shopfront and reinstatement of pavement lights. [Linked with 25/08732/LBC]

    Granted Full applications Windows or glazing 19 docs

  • 21 - 22 Coventry Street London W1D 7AE

    26/03665/LBC Submitted 4 Jun 2026 50 yards away

    90% historically approved · decision due ~30 Jul

    Installation of signage (Linked with 26/03664/ADV)

    Awaiting decision Heritage and listed buildings 4 docs

  • 21 - 22 Coventry Street London W1D 7AE

    26/03664/ADV Submitted 4 Jun 2026 50 yards away

    82% historically approved · decision due ~30 Jul

    Display of 8 internally illuminated fascia signs each measuring 3.10m x 0.26m; 4 internally illuminated hanging signs each measuring 0.90m x 0.43m; a double-sided projecting sign measuring 1.17m x 1.64m; and an internally illuminated sign measuring 1.50m x 0.25m. (Linked with 26/03665/LBC)

    Awaiting decision Advertising 1 doc

  • 21 - 22 Coventry Street London W1D 7AE

    26/06375/FULL Submitted 17 Sep 2026 50 yards away

    88% historically approved · decision due ~8 Dec

    Installation of retractable fabric awning above the entrance on the Shavers Place elevation and associated amendments to the previously approved shopfront, including revised glazed block treatment at stall-riser level and associated changes (Linked to 26/06376/LBC)

    Awaiting decision Full applications Windows or glazing

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising