Planning application
26/02972/ADV
40 - 44 Floral Street London WC2E 9TB
Proposal
Display of non illuminated temporary, decorative graphic measuring 5m X 4.3m
As published by the council, reference 26/02972/ADV
Timeline
Dates from the published record
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6 May 2026
Received by Westminster
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5 Jun 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/04746/ADFULL Awaiting decision
9 - 10 Floral Street London WC2E 9HW
Details of refuse and recycling storage pursuant to condition 11 of planning permission dated 18 February 2026 (RN: 25/07378/FULL)
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26/02545/ADFULL Awaiting decision
9 - 10 Floral Street London WC2E 9HW
Details of new shopfront, new windows, new rooflights, and PV panels pursuant to condition 4 of planning permission dated 18 February 2026 (RN: 25/07378/FULL)
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25/07378/FULL Awaiting decision
9 - 10 Floral Street London WC2E 9HW
Use of the building as commercial, business and service (Class E); external alternations comprising a new office entrance, shopfront and replacement windows; installation of replacement plant equipment, PV panels, mansafe system and roof lights
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25/09252/NMA Granted
28 James Street Covent Garden London WC2E 8PA
Amendments to planning permission dated 15 October 2025 (RN 25/04913/FULL) for 'Use of the upper floors of Nos. 28, 29 and 30 James Street as six residential units (Class C3) accessed via the existing residential entrance at 31 James Street; installation of new air conditioning equipment at rear first floor level; replacement of all windows at Nos. 29 and 30 James Street with Heritage double glazed sash windows; upgrade of existing windows and replacement of french doors to the first floor rear of No. 28 with a new Heritage french window; and associated external alterations'. NAMELY to make external amendments to the rear of the building and internal alterations to the building
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26/00061/FULL Awaiting decision
The Nag's Head Public House 10 James Street Covent Garden London WC2E 8BT
Removal of water tank and installation of 1no. plant unit with acoustic enclosure and routing to external plant area, installation of a louvre vent to rooftop, and internal alterations at first, second and third floor. [Linked to 26/00062/LBC]
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26/00062/LBC Awaiting decision
The Nag's Head Public House 10 James Street Covent Garden London WC2E 8BT
Removal of water tank and installation of 1no. plant unit with acoustic enclosure and routing to external plant area, installation of a louvre vent to rooftop, and internal alterations at first, second and third floor. [Linked to 26/00061/FULL]
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.