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Planning application

40 - 44 Floral Street London WC2E 9TB

Awaiting decision Westminster 26/02972/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of non illuminated temporary, decorative graphic measuring 5m X 4.3m

As published by the council, reference 26/02972/ADV

Application record

Reference
26/02972/ADV
Type
Advert Application (ADV)
Status
Pending
Received
6 May 2026
Validated
5 Jun 2026
Ward
St James's
Postcode
WC2E 9TB

Timeline

Dates from the published record

  1. 6 May 2026

    Received by Westminster

  2. 5 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 31 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

16 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 9 - 10 Floral Street London WC2E 9HW

    26/05207/ADFULL Submitted 3 Aug 2026 50 yards away

    89% historically approved · decision due ~28 Sep

    Details of new roof layout pursuant to partial re-discharge of condition 4 (Part C) of planning permission dated 18 February 2026 (RN: 25/07378/FULL)

    Awaiting decision Roofing
  • 9 - 10 Floral Street London WC2E 9HW

    26/05019/NMA Submitted 27 Jul 2026 50 yards away

    93% historically approved · decision due ~21 Sep

    Amendments to planning permission dated 18 February 2026 (RN: 25/07378/FULL) for use of building as commercial, business and service uses (Class E); external alterations comprising new office entrance, shopfront and replacement windows; installation of replacement plant equipment, PV panels, mansafe system and roof lights; NAMELY amendments to the roof layout.

    Awaiting decision Amendments Loft or dormer Windows or glazing 6 docs
  • 9 - 10 Floral Street London WC2E 9HW

    26/04746/ADFULL Submitted 16 Jul 2026 50 yards away

    89% historically approved · decision due ~10 Sep

    Details of refuse and recycling storage pursuant to Condition 11 of planning permission dated 18 February 2026 (RN: 25/07378/FULL)

    Decided
  • 9 - 10 Floral Street London WC2E 9HW

    26/02545/ADFULL Submitted 17 Apr 2026 50 yards away

    87% historically approved · decision due ~12 Jun

    Details of new shopfront, new windows, new rooflights, and PV panels pursuant to condition 4 of planning permission dated 18 February 2026 (RN: 25/07378/FULL)

    Awaiting decision Full applications Loft or dormer Windows or glazing 51 docs
  • 9 - 10 Floral Street London WC2E 9HW

    25/07378/FULL Submitted 13 Oct 2025 50 yards away

    Use of building as commercial, business and service uses (Class E); external alterations comprising new office entrance, shopfront and replacement windows; installation of replacement plant equipment, PV panels, mansafe system and roof lights.

    Granted Full applications Loft or dormer Windows or glazing 58 docs
  • 28 James Street Covent Garden London WC2E 8PA

    25/09252/NMA Submitted 22 Dec 2025 50 yards away

    Amendments to planning permission dated 15 October 2025 (RN 25/04913/FULL) for 'Use of the upper floors of Nos. 28, 29 and 30 James Street as six residential units (Class C3) accessed via the existing residential entrance at 31 James Street; installation of new air conditioning equipment at rear first floor level; replacement of all windows at Nos. 29 and 30 James Street with Heritage double glazed sash windows; upgrade of existing windows and replacement of french doors to the first floor rear of No. 28 with a new Heritage french window; and associated external alterations'. NAMELY to make external amendments to the rear of the building and internal alterations to the building

    Granted Amendments Windows or glazing 50 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising