Planning application
185 Victoria Street London SW1E 5NE
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter Pavement Outside 187 Victoria Street)
As published by the council, reference 26/01604/ADV
Application record
- Reference
- 26/01604/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 11 Mar 2026
- Validated
- 11 Mar 2026
- Ward
- Pimlico North
- Postcode
- SW1E 5NE
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2026.
-
26/01646/FULL Awaiting decision
185 Victoria Street London SW1E 5NE
Shopfront alterations including the removal of the existing metal frame shopfront and installation of a new traditional timber detailed shopfront with associated alterations to shopfront. Installation of new projecting sign and box awning within the new shopfront fascia.
Timeline
Dates from the published record
-
11 Mar 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 6 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
JCDecaux UK Ltd Agent, registered in Middlesex
Active · incorporated 1982 · Middlesex
270 applications on PlanIndex · across 28 councils · 64% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
9 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
185 Victoria Street London SW1E 5NE
88% historically approved · decision due ~8 May
Shopfront alterations including the removal of the existing metal frame shopfront and installation of a new traditional timber detailed shopfront with associated alterations to shopfront. Installation of new projecting sign and box awning within the new shopfront fascia.
Awaiting decision Full applications Windows or glazing 13 docs -
Market Hall Victoria 191 Victoria Street London SW1E 5NE
88% historically approved · decision due ~5 Aug
Details removal of signage zones, waste and cycle storage, and sample of the brick effect overclad pursuant to conditions 4 (parts i &ii), 15, 16 and 19 of planning permission dated 16 May 2018 (RN: 17/10040/FULL). (Linked with 26/03758/ADLBC)
Awaiting decision Full applications 6 docs -
Market Hall Victoria 191 Victoria Street London SW1E 5NE
89% historically approved · decision due ~5 Aug
Details removal of signage zones and sample of the brick effect overclad pursuant to conditions 3 and 5 of plisted building consent dated 16 May 2018 (RN: 17/10041/LBC). (Linked with 26/03753/ADFULL)
Awaiting decision Conditions 7 docs -
Market Hall Victoria 191 Victoria Street London SW1E 5NE
88% historically approved · decision due ~1 Oct
Provision of 2 metal pergola structures with retractable roof sections and a fixed steel frame and polycarbonate roof over the bar area.
Awaiting decision Full applications -
Market Hall Victoria 191 Victoria Street London SW1E 5NE
93% historically approved · decision due ~10 Sep
Amendments to planning permission dated 12 February 2019 (RN:18/05932/FULL) for use of rooftop space at 191 Victoria Street/9-11 Terminus Place for outdoor dining in connection with the existing contemporary food hall (Use Class A3 with ancillary A4 and A5 uses) at ground and first floor level with associated external alterations and works; namely, the removal of informative 4 from the decision notice referring to Condition 12.
Decided Amendments -
Market Hall Victoria 191 Victoria Street London SW1E 5NE
Display of internally illuminated projecting sign measuring 0.7m x 0.9m on the Victoria Street elevation.
Granted Advertising 10 docs
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m