Planning application
Pitch 3014 Aldwych London WC2B 4AX
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter Pavement Outside 51 Crown House)
As published by the council, reference 26/01592/ADV
Application record
- Reference
- 26/01592/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 11 Mar 2026
- Validated
- 11 Mar 2026
- Ward
- St James's
- Postcode
- WC2B 4AX
Timeline
Dates from the published record
-
11 Mar 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 6 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
JCDecaux UK Ltd Agent, registered in Middlesex
Active · incorporated 1982 · Middlesex
270 applications on PlanIndex · across 28 councils · 64% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
9 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
1 Kingsway London WC2B 6AN
Removal of conditions 6 and 7 of planning permission dated 19 February 2008 (RN:07/06901/FULL) (as amended by RNs:10/06950/NMA, 10/10716/NMA, 11/06776/NMA and 25/02842/NMA) for the demolition and redevelopment behind retained Kingsway, Aldwych and Drury Lane (part) facades, to provide restaurant at basement and ground floor levels, retail at ground floor level, offices at ground to eighth floor levels, seven residential units at ninth and tenth floor levels, associated car parking within the basement, off-street servicing at ground floor level and associated plant including roof plant. NAMELY, to remove the requirement of car parking space provision following the amendment to the description of development.
Granted Full applications Demolition 10 docs -
Ground Floor 11 Kingsway London WC2B 6XF
88% historically approved · decision due ~23 Oct
Change of use of the existing ground floor unit from an office (Use Class E(g)) to a sushi takeaway shop (Sui Generis)., Installation of a non-illuminated fascia sign with trough downlight, and a projecting sign with integrated downlight; Installation of a retractable awning to the shopfront; Installation of a high-level louvre within the existing shopfront glazing.
Awaiting decision Full applications Windows or glazing 13 docs -
Ground Floor 11 Kingsway London WC2B 6XF
82% historically approved · decision due ~20 Oct
Display of externally illuminated fascia sign measuring 3.55m X 0.3m and externally illuminated projecting sign 0.8m X 0.6m
Awaiting decision Advertising -
49 Aldwych London WC2B 4DF
88% historically approved · decision due ~28 Jul
Installation of temporary sculpture on the pavement for a period of 12 months in connection with Aldwych Theatre.
Awaiting decision Full applications 14 docs -
49 Aldwych London WC2B 4DF
82% historically approved · decision due ~6 Oct
Display of internally illuminated LED projecting digital screen measuring 3.24m x 2.56m at first floor level and two internally illuminated LED digital screens signs each measuring 2.5m x 1.28m at either side of the entrance at ground floor level. (Linked with 25/08293/LBC)
Awaiting decision Advertising 8 docs -
49 Aldwych London WC2B 4DF
90% historically approved · decision due ~26 May
Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02141/FULL)
Awaiting decision Heritage and listed buildings 1 doc
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m