Planning application
26/01592/ADV
Pitch 3014 Aldwych London WC2B 4AX
Proposal
Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter Pavement Outside 51 Crown House)
As published by the council, reference 26/01592/ADV
Timeline
Dates from the published record
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11 Mar 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/04771/FULL Awaiting decision
49 Aldwych London WC2B 4DF
Installation of statue of Frank Sinatra on the pavement outside the theatre on Drury Lane for a temporary period of 12 months.
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26/03571/FULL Awaiting decision
49 Aldwych London WC2B 4DF
Installation of temporary sculpture on the pavement for a period of 12 months in connection with Aldwych Theatre.
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25/05608/ADV Awaiting decision
49 Aldwych London WC2B 4DF
Display of internally illuminated LED projecting digital screen measuring 3.24m x 2.56m at first floor level and two internally illuminated LED digital screens signs each measuring 2.5m x 1.28m at either side of the entrance at ground floor level. (Linked with 25/08293/LBC)
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26/02142/LBC Awaiting decision
49 Aldwych London WC2B 4DF
Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02141/FULL)
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26/02141/FULL Awaiting decision
49 Aldwych London WC2B 4DF
Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02142/LBC)
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25/08293/LBC Awaiting decision
49 Aldwych London WC2B 4DF
Double sided projecting LED sign and two street level LED signs either side of the foyer. (Linked with 25/05608/ADV)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.