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Planning application

49 Aldwych London WC2B 4DF

Awaiting decision Westminster 25/05608/ADV Advert Application (ADV)

Relates to 25/08293/LBC

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of internally illuminated LED projecting digital screen measuring 3.24m x 2.56m at first floor level and two internally illuminated LED digital screens signs each measuring 2.5m x 1.28m at either side of the entrance at ground floor level. (Linked with 25/08293/LBC)

As published by the council, reference 25/05608/ADV

Application record

Reference
25/05608/ADV
Type
Advert Application (ADV)
Status
Pending
Received
11 Aug 2025
Validated
11 Aug 2025
Ward
St James's
Postcode
WC2B 4DF

Site history

Applications at this address on the Westminster register

This site has had 8 applications since 2023: 2 approved, 0 refused.

  • 26/04771/FULL Decided

    49 Aldwych London WC2B 4DF

    Installation of statue of Frank Sinatra on the pavement outside the theatre on Drury Lane for a temporary period of 12 months.

    Submitted 16 Jul 2026 Full applications
  • 26/04692/LBC Decided

    49 Aldwych London WC2B 4DF

    The replacement of the raked stage, enhancing sight lines to seating, and associated physical changes to the stage/back of house area.

    Submitted 14 Jul 2026 Heritage and listed buildings
  • 26/03571/FULL Awaiting decision

    49 Aldwych London WC2B 4DF

    Installation of temporary sculpture on the pavement for a period of 12 months in connection with Aldwych Theatre.

    Submitted 1 Jun 2026 Full applications
  • 26/02142/LBC Awaiting decision

    49 Aldwych London WC2B 4DF

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02141/FULL)

    Submitted 31 Mar 2026 Heritage and listed buildings
  • 26/02141/FULL Awaiting decision

    49 Aldwych London WC2B 4DF

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02142/LBC)

    Submitted 31 Mar 2026 Full applications
  • 25/08293/LBC Granted

    49 Aldwych London WC2B 4DF

    Installation of projecting digital screen at first floor level and two digital screens at either side of the entrance at ground floor level. (Linked with 25/05608/ADV)

    Decided 8 May 2026 Heritage and listed buildings
  • 23/03861/LBC Granted

    49 Aldwych London WC2B 4DF

    Installation of X6 permanent concealed 750x500mm access hatches to the existing Dress and Grand circle ceilings.

    Decided 24 Jul 2023 Heritage and listed buildings

Timeline

Dates from the published record

  1. 11 Aug 2025

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 6 October 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 25/08293/LBC Granted

    49 Aldwych London WC2B 4DF

    Installation of projecting digital screen at first floor level and two digital screens at either side of the entrance at ground floor level. (Linked with 25/05608/ADV)

    Decided 8 May 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 25/08293/LBC Granted

    49 Aldwych London WC2B 4DF

    Installation of projecting digital screen at first floor level and two digital screens at either side of the entrance at ground floor level. (Linked with 25/05608/ADV)

    Decided 8 May 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

Metropolis Planning Agent, a planning consultancy registered in London

Active · incorporated 2024 · London

85 applications on PlanIndex · across 17 councils · 84% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 49 Aldwych London WC2B 4DF

    25/08293/LBC Submitted 13 Nov 2025 50 yards away

    Installation of projecting digital screen at first floor level and two digital screens at either side of the entrance at ground floor level. (Linked with 25/05608/ADV)

    Granted Heritage and listed buildings 17 docs

  • 49 Aldwych London WC2B 4DF

    23/03861/LBC Submitted 9 Jun 2023 50 yards away

    Installation of X6 permanent concealed 750x500mm access hatches to the existing Dress and Grand circle ceilings.

    Granted Heritage and listed buildings 20 docs

  • 49 Aldwych London WC2B 4DF

    26/03571/FULL Submitted 1 Jun 2026 50 yards away

    88% historically approved · decision due ~28 Jul

    Installation of temporary sculpture on the pavement for a period of 12 months in connection with Aldwych Theatre.

    Awaiting decision Full applications 14 docs

  • 49 Aldwych London WC2B 4DF

    26/04771/FULL Submitted 16 Jul 2026 50 yards away

    88% historically approved · decision due ~10 Sep

    Installation of statue of Frank Sinatra on the pavement outside the theatre on Drury Lane for a temporary period of 12 months.

    Decided Full applications

  • 49 Aldwych London WC2B 4DF

    26/04692/LBC Submitted 14 Jul 2026 50 yards away

    90% historically approved · decision due ~8 Sep

    The replacement of the raked stage, enhancing sight lines to seating, and associated physical changes to the stage/back of house area.

    Decided Heritage and listed buildings

  • 49 Aldwych London WC2B 4DF

    26/02142/LBC Submitted 31 Mar 2026 50 yards away

    90% historically approved · decision due ~26 May

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02141/FULL)

    Awaiting decision Heritage and listed buildings 1 doc

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising