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Planning application

49 Aldwych London WC2B 4DF

Awaiting decision Westminster 25/05608/ADV Advert Application (ADV)

Relates to 25/08293/LBC

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of internally illuminated LED projecting digital screen measuring 3.24m x 2.56m at first floor level and two internally illuminated LED digital screens signs each measuring 2.5m x 1.28m at either side of the entrance at ground floor level. (Linked with 25/08293/LBC)

As published by the council, reference 25/05608/ADV

Application record

Reference
25/05608/ADV
Type
Advert Application (ADV)
Status
Pending
Received
11 Aug 2025
Validated
11 Aug 2025
Ward
St James's
Postcode
WC2B 4DF

Site history

Applications at this address on the Westminster register

This site has had 7 applications since 2025.

  • 26/04771/FULL Decided

    49 Aldwych London WC2B 4DF

    Installation of statue of Frank Sinatra on the pavement outside the theatre on Drury Lane for a temporary period of 12 months.

    Submitted 16 Jul 2026 Full applications
  • 26/04692/LBC Decided

    49 Aldwych London WC2B 4DF

    The replacement of the raked stage, enhancing sight lines to seating, and associated physical changes to the stage/back of house area.

    Submitted 14 Jul 2026 Heritage and listed buildings
  • 26/03571/FULL Awaiting decision

    49 Aldwych London WC2B 4DF

    Installation of temporary sculpture on the pavement for a period of 12 months in connection with Aldwych Theatre.

    Submitted 1 Jun 2026 Full applications
  • 26/02142/LBC Awaiting decision

    49 Aldwych London WC2B 4DF

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02141/FULL)

    Submitted 31 Mar 2026 Heritage and listed buildings
  • 26/02141/FULL Awaiting decision

    49 Aldwych London WC2B 4DF

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02142/LBC)

    Submitted 31 Mar 2026 Full applications
  • 25/08293/LBC Awaiting decision

    49 Aldwych London WC2B 4DF

    Double sided projecting LED sign and two street level LED signs either side of the foyer. (Linked with 25/05608/ADV)

    Submitted 13 Nov 2025 Heritage and listed buildings

Timeline

Dates from the published record

  1. 11 Aug 2025

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 6 October 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 25/08293/LBC Awaiting decision

    49 Aldwych London WC2B 4DF

    Double sided projecting LED sign and two street level LED signs either side of the foyer. (Linked with 25/05608/ADV)

    Submitted 13 Nov 2025 Heritage and listed buildings

1 later application on the register refers to this one:

  • 25/08293/LBC Awaiting decision

    49 Aldwych London WC2B 4DF

    Double sided projecting LED sign and two street level LED signs either side of the foyer. (Linked with 25/05608/ADV)

    Submitted 13 Nov 2025 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

Metropolis Planning Agent, a planning consultancy registered in London

Active · incorporated 2024 · London

74 applications on PlanIndex · across 18 councils · 83% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 49 Aldwych London WC2B 4DF

    25/08293/LBC Submitted 13 Nov 2025 50 yards away

    90% historically approved · decision due ~8 Jan

    Double sided projecting LED sign and two street level LED signs either side of the foyer. (Linked with 25/05608/ADV)

    Awaiting decision Heritage and listed buildings 14 docs

  • 49 Aldwych London WC2B 4DF

    26/03571/FULL Submitted 1 Jun 2026 50 yards away

    87% historically approved · decision due ~28 Jul

    Installation of temporary sculpture on the pavement for a period of 12 months in connection with Aldwych Theatre.

    Awaiting decision Full applications 14 docs

  • 49 Aldwych London WC2B 4DF

    26/04771/FULL Submitted 16 Jul 2026 50 yards away

    87% historically approved · decision due ~10 Sep

    Installation of statue of Frank Sinatra on the pavement outside the theatre on Drury Lane for a temporary period of 12 months.

    Decided Full applications

  • 49 Aldwych London WC2B 4DF

    26/04692/LBC Submitted 14 Jul 2026 50 yards away

    90% historically approved · decision due ~8 Sep

    The replacement of the raked stage, enhancing sight lines to seating, and associated physical changes to the stage/back of house area.

    Decided Heritage and listed buildings

  • 49 Aldwych London WC2B 4DF

    26/02142/LBC Submitted 31 Mar 2026 50 yards away

    90% historically approved · decision due ~26 May

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02141/FULL)

    Awaiting decision Heritage and listed buildings 1 doc

  • 49 Aldwych London WC2B 4DF

    26/02141/FULL Submitted 31 Mar 2026 50 yards away

    87% historically approved · decision due ~26 May

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly Tower structure at The Aldwych Theatre. (Linked with 26/02142/LBC)

    Awaiting decision Full applications 60 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising