Planning application
26/01590/ADV
Bus Shelter Opposite India House Aldwych London WC2B 4DD
Proposal
Display of double-sided LED screen, measuring 1.34m X 2.1m (Bus Shelter Pavement Outside The Waldorf Hilton)
As published by the council, reference 26/01590/ADV
Timeline
Dates from the published record
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11 Mar 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/02144/LBC Awaiting decision
Waldorf Hotel Aldwych London WC2B 4DD
General redecoration and renewal of ground floor and first floor public spaces; insertion of removable fixed furniture; and other internal alterations.
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25/08747/NMA Refused
Novello Theatre 5 Aldwych London WC2B 4LD
Amendments to planning permission dated 14 November 2019 (19/00248/FULL) for: Use of the third and fourth floor as residential (C3 Use). Internal and external alterations to create a single residential dwelling including a new staircase, external lift shaft and creation of a roof terrace. Alterations to the stairwell and ground floor commercial unit (A3 Use) including new shopfront namely: rear fourth floor bay extension and spiral staircase.
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26/01660/FULL Awaiting decision
Novello Theatre 5 Aldwych London WC2B 4LD
Alteration to the layout and rear elevation of the Novello Flat at Waldorf Chambers building.
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25/05853/LBC Awaiting decision
Novello Theatre 5 Aldwych London WC2B 4LD
Alterations to the internal layout of the fourth-floor 'Novello Flat'; installation of a kitchen window on the rear elevation; and reduction in the size of the ground floor mezzanine within the entrance lobby and adjacent meeting room.
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25/05479/NMA Granted
Novello Theatre 5 Aldwych London WC2B 4LD
Amendments to planning permission dated 17 April 2024 (RN:23/05675/FULL) for alterations including new lift shaft within rear lightwell, rear fourth floor extension, creation of garden/roof terrace and enlarged ground floor entrance lobby in connection with use of fourth floor as residential flat (Class C3) namely, alterations to the internal layout of the fourth-floor 'Novello Flat'; installation of a kitchen window on the rear elevation; and reduction in the size of the ground floor mezzanine within the entrance lobby and adjacent meeting room.
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25/08802/LBC Awaiting decision
Novello Theatre 5 Aldwych London WC2B 4LD
Internal alterations at basement, ground, mezzanine, third and fourth floor levels; external alterations including juliet balcony, curved bay extension and spiral staircase at rear fourth floor.(Linked With 26/01660/FULL)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.