Planning application
Waldorf Hotel Aldwych London WC2B 4DD
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of non illuminated entrance signs measuring 0.49m x 0.66m, 0.80m X 0.64m and 1m X 0.80m and non illuminated entrance information panel 0.185m X 0.15m
As published by the council, reference 26/05611/ADV
Application record
- Reference
- 26/05611/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 14 Aug 2026
- Validated
- 30 Sep 2026
- Postcode
- WC2B 4DD
Site history
Applications at this address on the Westminster register
This site has had 3 applications since 2026.
-
26/05108/LBC Decided
Waldorf Hotel Aldwych London WC2B 4DD
Replacement of various internally and externally mounted non-illuminated signage associated with the Hilton rebranding programme. (Linked to 26/05611/ADV)
-
26/02144/LBC Awaiting decision
Waldorf Hotel Aldwych London WC2B 4DD
General redecoration and renewal of ground floor and first floor public spaces; insertion of removable fixed furniture; and other internal alterations.
Timeline
Dates from the published record
-
14 Aug 2026
Received by Westminster
-
30 Sep 2026
Validated
Checked as complete and ready for consideration.
-
5 Oct 2026
Added to PlanIndex
-
13 Oct 2026
Status changed to Decided
Previously Pending.
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Waldorf Hotel Aldwych London WC2B 4DD
90% historically approved · decision due ~9 Oct
Replacement of various internally and externally mounted non-illuminated signage associated with the Hilton rebranding programme. (Linked to 26/05611/ADV)
Decided Heritage and listed buildings -
Waldorf Hotel Aldwych London WC2B 4DD
90% historically approved · decision due ~26 May
General redecoration and renewal of ground floor and first floor public spaces; insertion of removable fixed furniture; and other internal alterations.
Awaiting decision Heritage and listed buildings 1 doc -
Bus Shelter Opposite India House Aldwych London WC2B 4DD
82% historically approved · decision due ~6 May
Display of double-sided LED screen, measuring 1.34m X 2.1m (Bus Shelter Pavement Outside The Waldorf Hilton)
Awaiting decision Advertising 9 docs -
Novello Theatre 5 Aldwych London WC2B 4LD
Amendments to planning permission dated 14 November 2019 (19/00248/FULL) for: Use of the third and fourth floor as residential (C3 Use). Internal and external alterations to create a single residential dwelling including a new staircase, external lift shaft and creation of a roof terrace. Alterations to the stairwell and ground floor commercial unit (A3 Use) including new shopfront namely: rear fourth floor bay extension and spiral staircase.
Refused Amendments Extension Windows or glazing 26 docsDomestic -
Novello Theatre 5 Aldwych London WC2B 4LD
88% historically approved · decision due ~8 May
Alteration to the layout and rear elevation of the Novello Flat at Waldorf Chambers building.
Awaiting decision Full applications 33 docs -
Novello Theatre 5 Aldwych London WC2B 4LD
90% historically approved · decision due ~21 Sep
Repairs to the external building fabric across all external elevations and the roof; replacement of mechanical ventilation plant and within an acoustic enclosure; and erection of a garden room and terrce at oof level. (Linked with 26/05012/FULL)
Awaiting decision Heritage and listed buildings Roofing 44 docs
Other advertisement consent applications
In Westminster
-
26/06992/ADV Decided
78 - 80 Wigmore Street London W1U 2SJ
Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.
-
26/07194/ADV Awaiting decision
98 Victoria Street London SW1E 5JL
Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)
-
26/07160/ADV Awaiting decision
18 - 21 Haymarket London SW1Y 4DQ
Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m
-
26/07157/ADV Awaiting decision
41 - 44 Great Windmill Street London W1D 7NF
Display of one non illuminated projection sign, measuring 800mm x 300mm
-
26/07125/ADV Awaiting decision
1 Upper St Martin's Lane London WC2H 9NY
Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m