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Planning application

Waldorf Hotel Aldwych London WC2B 4DD

Decided Westminster 26/05611/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of non illuminated entrance signs measuring 0.49m x 0.66m, 0.80m X 0.64m and 1m X 0.80m and non illuminated entrance information panel 0.185m X 0.15m

As published by the council, reference 26/05611/ADV

Application record

Reference
26/05611/ADV
Category
Advertising
Status
Decided
Received
14 Aug 2026
Validated
30 Sep 2026
Postcode
WC2B 4DD

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2026.

  • 26/05108/LBC Decided

    Waldorf Hotel Aldwych London WC2B 4DD

    Replacement of various internally and externally mounted non-illuminated signage associated with the Hilton rebranding programme. (Linked to 26/05611/ADV)

    Submitted 29 Jul 2026 Heritage and listed buildings
  • 26/02144/LBC Awaiting decision

    Waldorf Hotel Aldwych London WC2B 4DD

    General redecoration and renewal of ground floor and first floor public spaces; insertion of removable fixed furniture; and other internal alterations.

    Submitted 31 Mar 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 14 Aug 2026

    Received by Westminster

  2. 30 Sep 2026

    Validated

    Checked as complete and ready for consideration.

  3. 5 Oct 2026

    Added to PlanIndex

  4. 13 Oct 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Waldorf Hotel Aldwych London WC2B 4DD

    26/05108/LBC Submitted 29 Jul 2026 50 yards away

    90% historically approved · decision due ~9 Oct

    Replacement of various internally and externally mounted non-illuminated signage associated with the Hilton rebranding programme. (Linked to 26/05611/ADV)

    Decided Heritage and listed buildings
  • Waldorf Hotel Aldwych London WC2B 4DD

    26/02144/LBC Submitted 31 Mar 2026 50 yards away

    90% historically approved · decision due ~26 May

    General redecoration and renewal of ground floor and first floor public spaces; insertion of removable fixed furniture; and other internal alterations.

    Awaiting decision Heritage and listed buildings 1 doc
  • Bus Shelter Opposite India House Aldwych London WC2B 4DD

    26/01590/ADV Submitted 11 Mar 2026 50 yards away

    82% historically approved · decision due ~6 May

    Display of double-sided LED screen, measuring 1.34m X 2.1m (Bus Shelter Pavement Outside The Waldorf Hilton)

    Awaiting decision Advertising 9 docs
  • Novello Theatre 5 Aldwych London WC2B 4LD

    25/08747/NMA Submitted 1 Dec 2025 50 yards away

    Amendments to planning permission dated 14 November 2019 (19/00248/FULL) for: Use of the third and fourth floor as residential (C3 Use). Internal and external alterations to create a single residential dwelling including a new staircase, external lift shaft and creation of a roof terrace. Alterations to the stairwell and ground floor commercial unit (A3 Use) including new shopfront namely: rear fourth floor bay extension and spiral staircase.

    Refused Amendments Extension Windows or glazing 26 docs
    Domestic
  • Novello Theatre 5 Aldwych London WC2B 4LD

    26/01660/FULL Submitted 13 Mar 2026 50 yards away

    88% historically approved · decision due ~8 May

    Alteration to the layout and rear elevation of the Novello Flat at Waldorf Chambers building.

    Awaiting decision Full applications 33 docs
  • Novello Theatre 5 Aldwych London WC2B 4LD

    26/05013/LBC Submitted 27 Jul 2026 50 yards away

    90% historically approved · decision due ~21 Sep

    Repairs to the external building fabric across all external elevations and the roof; replacement of mechanical ventilation plant and within an acoustic enclosure; and erection of a garden room and terrce at oof level. (Linked with 26/05012/FULL)

    Awaiting decision Heritage and listed buildings Roofing 44 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising