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Planning application

26/01544/ADV

388 Strand London WC2R 0LT

Awaiting decision Westminster Advert Application (ADV)

Proposal

Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter OS 390 STRAND)

As published by the council, reference 26/01544/ADV

Timeline

Dates from the published record

  1. 10 Mar 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/01379/ADV Awaiting decision

    402 Strand London WC2R 0NE

    Display of one internally illuminated fascia sign and one internally illuminated projecting sign.

    4 Mar 2026 33m away Advertising
  • 26/04864/ADV Awaiting decision

    402 Strand London WC2R 0NE

    Display of non-illuminated fascia sign measuring 1.20m x 4.50 and associated works.

    21 Jul 2026 33m away Advertising
  • 25/09354/LBC Refused

    82 - 83 Strand London WC2R 0DU

    Installation of signage and awnings and internal restaurant fit out.

    24 Dec 2025 41m away Heritage and listed buildings
  • 26/04649/FULL Awaiting decision

    Second Floor To Fourth Floor 33 Southampton Street London WC2E 7HE

    Change of use of level 2, 3, and 4 from office (Class E) to three self-contained flats (Class C3) and elevated rear extension at levels 2 to 4 and installation of brick clad lift shaft to rear elevation.

    10 Jul 2026 41m away Full applications
  • 25/09015/PACU2F Granted

    33 Southampton Street London WC2E 7HE

    Notification for prior approval for change of use of second, third and fourth floor levels from office accommodation (Class E) to a mix of office accommodation (Class E) and 2no. self-contained residential flats (Class C3) under the Town and Country Planning (General Permitted Development) (England) Order 2015 (as amended) Schedule 2, Part 3, Class G.

    12 Dec 2025 42m away
  • 26/02461/ADV Awaiting decision

    82 - 83 Strand London WC2R 0DU

    Display of internally illuminated other sign measuring 0.18m X 1.73m, non illuminated projecting sign 0.6m X 0.6m, externally illuminated other sign 0.39m X 0.52m, non illumunated other sign measuring 0.65m X 0.065m, 1.54m X 0.065m, 0.63m X 0.065m, 1.56m X 0.065m, 0.63m X 0.065m and 0.12m X 0.31m. (Linked with RN: 26/02462/LBC)

    15 Apr 2026 44m away Advertising

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising