Planning application
26/01379/ADV
402 Strand London WC2R 0NE
Proposal
Display of one internally illuminated fascia sign and one internally illuminated projecting sign.
As published by the council, reference 26/01379/ADV
Timeline
Dates from the published record
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4 Mar 2026
Received by Westminster
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14 Apr 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/04864/ADV Awaiting decision
402 Strand London WC2R 0NE
Display of non-illuminated fascia sign measuring 1.20m x 4.50 and associated works.
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26/01544/ADV Awaiting decision
388 Strand London WC2R 0LT
Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter OS 390 STRAND)
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26/04947/ADV Awaiting decision
Strand London
Display of Christmas lights along the length of the Strand consist of 8 x cross street decorations of LED lighting on aluminium frames supported suspended across the street on catenary wires for temporary period between 06 October 2026 to 14 January 2027.
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25/07207/TELNOT Decided
80 Strand London WC2R 0RL
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Building.
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25/08305/LBC Awaiting decision
80 Strand London WC2R 0RL
Telecomms installation of 100m of internal cabling from basement to 1st floor.
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25/07297/TELNOT Decided
80 Strand London WC2R 0RL
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Building. (Pearson Shared Services Ltd, Shell Mex House)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.