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Planning application

23 New Row London WC2N 4LA

Awaiting decision Westminster 26/01511/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of an A-board measuring 1066mm x 720mm.

As published by the council, reference 26/01511/ADV

Application record

Reference
26/01511/ADV
Type
Advert Application (ADV)
Status
Pending
Received
10 Mar 2026
Validated
19 May 2026
Ward
St James's
Postcode
WC2N 4LA

Timeline

Dates from the published record

  1. 10 Mar 2026

    Received by Westminster

  2. 19 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 14 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Origins.1450 Agent, registered in Woodford Green

Active · incorporated 2022 · Woodford Green

1 application on PlanIndex

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Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

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  • 11 Garrick Street London WC2E 9AR

    26/03634/ADLBC Submitted 3 Jun 2026 50 yards away

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  • 25 New Row London WC2N 4LA

    26/03534/ADV Submitted 29 May 2026 50 yards away

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  • 7 New Row London WC2N 4LH

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In Westminster

  • 26/06444/ADV Awaiting decision

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    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

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    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

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    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

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    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising