Planning application
25 New Row London WC2N 4LA
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of one non illuminated fascia sign measuring 0.29m x 2.6m and one non illuminated projecting sign measuring 0.8m x 0.5m. Linked with 26/03338/LBC
As published by the council, reference 26/03534/ADV
Application record
- Reference
- 26/03534/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 29 May 2026
- Validated
- 29 May 2026
- Ward
- St James's
- Postcode
- WC2N 4LA
Timeline
Dates from the published record
-
29 May 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 24 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 66 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
7 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Basement And Ground Floor 25 New Row London WC2N 4LA
90% historically approved · decision due ~24 Jul
Internal & External alterations. (Linked with 26/03534/ADV)
Awaiting decision Heritage and listed buildings 12 docs -
Third Floor And Fourth Floor Maisonette 14A Goodwin's Court London WC2N 4LL
93% historically approved · decision due ~31 Mar
Amendments to planning permission dated 17 March 2023 (RN:23/00543/FULL) for reconstruction and extension of the fourth floor, replacement sash window to rear, installation of extract vents, new timber decking to existing terrace and replacement metal railings at fourth floor NAMELY, internal layout alterations, mansard walls rebuilt in Steel Framing System (SFS) construction finished in render, changes to rooflights, extract duct rises to roof, wall mounted bike racks to terrace, water tank to terrace retained.
Awaiting decision Amendments Extension Loft or dormer +1 13 docs -
Third Floor And Fourth Floor Maisonette 14A Goodwin's Court London WC2N 4LL
90% historically approved · decision due ~31 Mar
Refurbishment of third and fourth floor maisonette flat including reconstruction and extension of the fourth floor mansard roof, and internal and external alterations at third floor level including installation of secondary glazing and extract and exhaust vents, removal of modern fireplaces, a new ensuite bathroom and new decking to existing terrace and replacement metal railings at fourth floor (Linked 26/00622/NMA)
Awaiting decision Heritage and listed buildings Extension Loft or dormer +1 16 docs -
60 St Martin's Lane London WC2N 4JS
87% historically approved · decision due ~24 Jun
Alterations to shopfront including painting at ground floor level; signage and other associated works.
Awaiting decision Full applications Windows or glazing 8 docs -
60 St Martin's Lane London WC2N 4JS
84% historically approved · decision due ~24 Jun
Display of one externally illuminated fascia sign measuring 0.36m x 3.34m and one externally illuminated projecting sign measuring 0.5m x 0.5m. Linked with 26/01918/FULL
Awaiting decision Advertising 10 docs -
7 New Row London WC2N 4LH
90% historically approved · decision due ~19 Oct
Installation of four air conditioning condenser units within enclosures fitted to rear balcony at 2nd floor level. (Flat 2)
Awaiting decision Heritage and listed buildings
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.