Planning application
26/03534/ADV
25 New Row London WC2N 4LA
Proposal
Display of one non illuminated fascia sign measuring 0.29m x 2.6m and one non illuminated projecting sign measuring 0.8m x 0.5m. Linked with 26/03338/LBC
As published by the council, reference 26/03534/ADV
Timeline
Dates from the published record
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29 May 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03338/LBC Awaiting decision
Basement And Ground Floor 25 New Row London WC2N 4LA
Internal & External alterations. (Linked with 26/03534/ADV)
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26/00622/NMA Awaiting decision
Third Floor And Fourth Floor Maisonette 14A Goodwin's Court London WC2N 4LL
Amendments to planning permission dated 17 March 2023 (RN:23/00543/FULL) for reconstruction and extension of the fourth floor, replacement sash window to rear, installation of extract vents, new timber decking to existing terrace and replacement metal railings at fourth floor NAMELY, internal layout alterations, mansard walls rebuilt in Steel Framing System (SFS) construction finished in render, changes to rooflights, extract duct rises to roof, wall mounted bike racks to terrace, water tank to terrace retained.
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26/00624/LBC Awaiting decision
Third Floor And Fourth Floor Maisonette 14A Goodwin's Court London WC2N 4LL
Refurbishment of third and fourth floor maisonette flat including reconstruction and extension of the fourth floor mansard roof, and internal and external alterations at third floor level including installation of secondary glazing and extract and exhaust vents, removal of modern fireplaces, a new ensuite bathroom and new decking to existing terrace and replacement metal railings at fourth floor (Linked 26/00622/NMA)
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26/01918/FULL Awaiting decision
60 St Martin's Lane London WC2N 4JS
Alterations to shopfront including painting at ground floor level; signage and other associated works.
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26/01919/ADV Awaiting decision
60 St Martin's Lane London WC2N 4JS
Display of one externally illuminated fascia sign measuring 0.36m x 3.34m and one externally illuminated projecting sign measuring 0.5m x 0.5m. Linked with 26/01918/FULL
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26/01511/ADV Awaiting decision
23 New Row London WC2N 4LA
Display of an A-board measuring 1066mm x 720mm.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.