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Planning application

25 New Row London WC2N 4LA

Awaiting decision Westminster 26/03534/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of one non illuminated fascia sign measuring 0.29m x 2.6m and one non illuminated projecting sign measuring 0.8m x 0.5m. Linked with 26/03338/LBC

As published by the council, reference 26/03534/ADV

Application record

Reference
26/03534/ADV
Type
Advert Application (ADV)
Status
Pending
Received
29 May 2026
Validated
29 May 2026
Ward
St James's
Postcode
WC2N 4LA

Timeline

Dates from the published record

  1. 29 May 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 24 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement And Ground Floor 25 New Row London WC2N 4LA

    26/03338/LBC Submitted 20 May 2026 50 yards away

    90% historically approved · decision due ~24 Jul

    Internal & External alterations. (Linked with 26/03534/ADV)

    Awaiting decision Heritage and listed buildings 12 docs
  • Third Floor And Fourth Floor Maisonette 14A Goodwin's Court London WC2N 4LL

    26/00622/NMA Submitted 3 Feb 2026 50 yards away

    93% historically approved · decision due ~31 Mar

    Amendments to planning permission dated 17 March 2023 (RN:23/00543/FULL) for reconstruction and extension of the fourth floor, replacement sash window to rear, installation of extract vents, new timber decking to existing terrace and replacement metal railings at fourth floor NAMELY, internal layout alterations, mansard walls rebuilt in Steel Framing System (SFS) construction finished in render, changes to rooflights, extract duct rises to roof, wall mounted bike racks to terrace, water tank to terrace retained.

    Awaiting decision Amendments Extension Loft or dormer +1 13 docs
  • Basement And Ground Floor 19 New Row London WC2N 4LA

    26/06802/FULL Submitted 6 Oct 2026 50 yards away

    88% historically approved · decision due ~4 Dec

    Installation of mechanical plant to the rear elevation including kitchen extract and two air conditioning condensers.

    Awaiting decision Full applications
  • Third Floor And Fourth Floor Maisonette 14A Goodwin's Court London WC2N 4LL

    26/00624/LBC Submitted 3 Feb 2026 50 yards away

    90% historically approved · decision due ~31 Mar

    Refurbishment of third and fourth floor maisonette flat including reconstruction and extension of the fourth floor mansard roof, and internal and external alterations at third floor level including installation of secondary glazing and extract and exhaust vents, removal of modern fireplaces, a new ensuite bathroom and new decking to existing terrace and replacement metal railings at fourth floor (Linked 26/00622/NMA)

    Awaiting decision Heritage and listed buildings Extension Loft or dormer +1 16 docs
  • 60 St Martin's Lane London WC2N 4JS

    26/01918/FULL Submitted 24 Mar 2026 50 yards away

    88% historically approved · decision due ~24 Jun

    Alterations to shopfront including painting at ground floor level; signage and other associated works.

    Awaiting decision Full applications Windows or glazing 8 docs
  • 60 St Martin's Lane London WC2N 4JS

    26/01919/ADV Submitted 24 Mar 2026 50 yards away

    82% historically approved · decision due ~24 Jun

    Display of one externally illuminated fascia sign measuring 0.36m x 3.34m and one externally illuminated projecting sign measuring 0.5m x 0.5m. Linked with 26/01918/FULL

    Awaiting decision Advertising 10 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising