96 George Street London W1U 8PB

1. 4 Mar 2026

   Received by Westminster

2. 12 Mar 2026

   Validated

   Checked as complete and ready for consideration.

3. 21 Jul 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 7 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 102 George Street London W1U 8PB

  26/00531/ADV Submitted 29 Jan 2026 50 yards away

  Display of two fascia signs measuring 0.3m x 1.3m and one fascia sign measuring 0.3m x 2m and display of three projecting signs measuring 0.4m x 0.4m and display of two window vinyl measuring 2.3m x 1.2m and 2.3m x 1m

  Granted Advertising Windows or glazing 13 docs

• Apartment E501 100 George Street London W1U 8AW

  26/02300/FULL Submitted 8 Apr 2026 50 yards away

  88% historically approved · decision due ~3 Jun

  Installation of a pergola on seventh floor roof terrace.

  Awaiting decision Full applications 16 docs

• Dev Site At 19-35 Baker Street, 88-110 George Street, 69-71 Blandford Street And 30 Gloucester Place London

  26/00466/ADV Submitted 27 Jan 2026 50 yards away

  Display of an A board positioned on the public highway measuring 0.89m x 0.645m. (SPLIT DECISION WITH 26/01680/ADV)

  Withdrawn Advertising 7 docs

• Dev Site At 19-35 Baker Street, 88-110 George Street, 69-71 Blandford Street And 30 Gloucester Place London

  26/01680/ADV Submitted 27 Jan 2026 50 yards away

  Display of two signs of 3D lettering (non-illuminated) attached to the outside of the ground floor windows measuring 2m x 0.22m, one on Baker Street and one on George Street. (SPLIT DECISION WITH 26/00466/ADV)

  Granted Advertising Windows or glazing 10 docs

• Dev Site At 19-35 Baker Street, 88-110 George Street, 69-71 Blandford Street And 30 Gloucester Place London

  23/03661/ADFULL Submitted 1 Jun 2023 50 yards away

  Details of tree protection pursuant to Condition 29 (partial) of planning permission dated 01 October 2021 (RN: 20/06914/FULL).

  Granted Full applications Trees 12 docs

• Dev Site At 19-35 Baker Street, 88-110 George Street, 69-71 Blandford Street And 30 Gloucester Place London

  25/07960/ADFULL Submitted 3 Nov 2025 50 yards away

  Detailed drawings and full particulars, including details of sound and odour attenuation measures, of the design, construction and insulation of the system for the extraction of cooking smells for all the restaurant Class E units in the event that these uses are implemented pusuant to condition 13 of planning permission dated 1st Octtober 2021 (RN: 20/06914/FULL).

  Granted Full applications 12 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising