96 George Street London W1U 8PB

1. 4 Mar 2026

   Received by Westminster

2. 12 Mar 2026

   Validated

   Checked as complete and ready for consideration.

3. 21 Jul 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 7 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 66 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 102 George Street London W1U 8PB

  26/00531/ADV Submitted 29 Jan 2026 50 yards away

  Display of two fascia signs measuring 0.3m x 1.3m and one fascia sign measuring 0.3m x 2m and display of three projecting signs measuring 0.4m x 0.4m and display of two window vinyl measuring 2.3m x 1.2m and 2.3m x 1m

  Granted Advertising Windows or glazing 13 docs

• Apartment E501 100 George Street London W1U 8AW

  26/02300/FULL Submitted 8 Apr 2026 50 yards away

  87% historically approved · decision due ~3 Jun

  Installation of a pergola on seventh floor roof terrace.

  Awaiting decision Full applications 16 docs

• Dev Site At 19-35 Baker Street, 88-110 George Street, 69-71 Blandford Street And 30 Gloucester Place London

  26/00466/ADV Submitted 27 Jan 2026 50 yards away

  Display of an A board positioned on the public highway measuring 0.89m x 0.645m. (SPLIT DECISION WITH 26/01680/ADV)

  Withdrawn Advertising 7 docs

• Dev Site At 19-35 Baker Street, 88-110 George Street, 69-71 Blandford Street And 30 Gloucester Place London

  26/01680/ADV Submitted 27 Jan 2026 50 yards away

  Display of two signs of 3D lettering (non-illuminated) attached to the outside of the ground floor windows measuring 2m x 0.22m, one on Baker Street and one on George Street. (SPLIT DECISION WITH 26/00466/ADV)

  Granted Advertising Windows or glazing 10 docs

• Dev Site At 19-35 Baker Street, 88-110 George Street, 69-71 Blandford Street And 30 Gloucester Place London

  25/07960/ADFULL Submitted 3 Nov 2025 50 yards away

  87% historically approved · decision due ~29 Dec

  Detailed drawings and full particulars, including details of sound and odour attenuation measures, of the design, construction and insulation of the system for the extraction of cooking smells for all the restaurant Class E units in the event that these uses are implemented pusuant to condition 13 of planning permission dated 1st Octtober 2021 (RN:20/06914).

  Awaiting decision Full applications 8 docs

• 7 Loxton Walk London W1U 8AZ

  25/05043/FULL Submitted 21 Jul 2025 50 yards away

  Use for a nail salon and beauty provider with ancillary refreshment provision (Class E (c)(iii)).

  Granted Full applications 15 docs

• 26/06444/ADV Awaiting decision

  107 Long Acre London WC2E 9NT

  Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

  21 Sep 2026 Advertising
• 26/06296/ADV Awaiting decision

  15 Warwick Way London SW1V 1QT

  Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

  Received 15 Sep, published by the council 17 Sep 2026 Advertising
• 26/06070/ADV Granted

  36 Shepherd Market London W1J 7QR

  Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

  Received 7 Sep, published by the council 11 Sep 2026 Advertising
• 26/06304/ADV Awaiting decision

  10 Piccadilly London W1J 0DD

  Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

  Received 15 Sep, published by the council 22 Sep 2026 Advertising
• 26/05573/ADV Decided

  1 The Piazza Covent Garden London WC2E 8HB

  Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

  Received 17 Aug, published by the council 22 Aug 2026 Advertising