Planning application
1 Bear Street London WC2H 7DZ
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of internally illuminated digital screen measuring 3.5m X 14m
As published by the council, reference 26/01237/ADV
Application record
- Reference
- 26/01237/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 26 Feb 2026
- Validated
- 26 Feb 2026
- Ward
- St James's
- Postcode
- WC2H 7DZ
Site history
Applications at this address on the Westminster register
This site has had 6 applications since 2025: 3 approved, 0 refused.
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26/02101/ADV Awaiting decision
1 Bear Street London WC2H 7DZ
Display of interchangeable externally illuminated advertisement panels on hoarding, six measuring 2.35m x 3.00m and three measuring 2.35m x 1.08m.
-
26/00329/FULL Awaiting decision
1 Bear Street London WC2H 7DZ
Installation of louvres to ground floor frontages. (Sites include 1-4 Bear Street And 47-48 Cranbourn Street)
-
26/00121/ADV Granted
1 Bear Street London WC2H 7DZ
Display of externally illuminated advertisement panel measuring 2.85m high and 3.35m wide, 2.50m high and 2.60m wide and 2.60m high and 2.60m wide.
-
26/00035/ADV Granted
1 Bear Street London WC2H 7DZ
Display of an externally illuminated advertisement panel measuring 3.5m x 14m.
-
25/09352/ADFULL Granted
1 Bear Street London WC2H 7DZ
Details of secured by design scheme award pursuant to condition 15 of planning permission dated 5th August 2024 (RN: 24/00854/FULL).
Timeline
Dates from the published record
-
26 Feb 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 23 April 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
SM Planning Ltd Agent, a planning consultancy
114 applications on PlanIndex · across 24 councils · 81% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
9 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
1 Bear Street London WC2H 7DZ
Display of externally illuminated advertisement panel measuring 2.85m high and 3.35m wide, 2.50m high and 2.60m wide and 2.60m high and 2.60m wide.
Granted Advertising 8 docs -
1 Bear Street London WC2H 7DZ
Details of secured by design scheme award pursuant to condition 15 of planning permission dated 5th August 2024 (RN: 24/00854/FULL).
Granted Full applications 2 docs -
1 Bear Street London WC2H 7DZ
88% historically approved · decision due ~17 Mar
Installation of louvres to ground floor frontages. (Sites include 1-4 Bear Street And 47-48 Cranbourn Street)
Awaiting decision Full applications 14 docs -
1 Bear Street London WC2H 7DZ
82% historically approved · decision due ~25 May
Display of interchangeable externally illuminated advertisement panels on hoarding, six measuring 2.35m x 3.00m and three measuring 2.35m x 1.08m.
Awaiting decision Advertising 11 docs -
1 Bear Street London WC2H 7DZ
Display of an externally illuminated advertisement panel measuring 3.5m x 14m.
Granted Advertising 3 docs -
39 Charing Cross Road London WC2H 0AR
Display of five internally illuminated LED screens, each measuring 0.87m x 52m, at high level ground, first, second, third and fourth floors on Charing Cross Road and Cranbourn Street frontages.
Refused Advertising 20 docs
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m