Planning application
39 Charing Cross Road London WC2H 0AR
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of five internally illuminated LED screens, each measuring 0.87m x 52m, at high level ground, first, second, third and fourth floors on Charing Cross Road and Cranbourn Street frontages.
As published by the council, reference 25/08526/ADV
Application record
- Reference
- 25/08526/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 21 Nov 2025
- Validated
- 21 Nov 2025
- Decided
- 16 Mar 2026
- Ward
- St James's
- Decision by
- Sub-Committee
- Postcode
- WC2H 0AR
Timeline
Dates from the published record
-
21 Nov 2025
Received by Westminster
-
16 Mar 2026
Decision issued: Application Refused
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
20 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
1 Bear Street London WC2H 7DZ
Details of secured by design scheme award pursuant to condition 15 of planning permission dated 5th August 2024 (RN: 24/00854/FULL).
Granted Full applications 2 docs -
1 Bear Street London WC2H 7DZ
88% historically approved · decision due ~17 Mar
Installation of louvres to ground floor frontages. (Sites include 1-4 Bear Street And 47-48 Cranbourn Street)
Awaiting decision Full applications 14 docs -
1 Bear Street London WC2H 7DZ
82% historically approved · decision due ~25 May
Display of interchangeable externally illuminated advertisement panels on hoarding, six measuring 2.35m x 3.00m and three measuring 2.35m x 1.08m.
Awaiting decision Advertising 11 docs -
1 Bear Street London WC2H 7DZ
Display of an externally illuminated advertisement panel measuring 3.5m x 14m.
Granted Advertising 3 docs -
1 Bear Street London WC2H 7DZ
82% historically approved · decision due ~23 Apr
Display of internally illuminated digital screen measuring 3.5m X 14m
Awaiting decision Advertising 9 docs -
1 Bear Street London WC2H 7DZ
Display of externally illuminated advertisement panel measuring 2.85m high and 3.35m wide, 2.50m high and 2.60m wide and 2.60m high and 2.60m wide.
Granted Advertising 8 docs
Other advertisement consent applications
In Westminster
-
26/06992/ADV Decided
78 - 80 Wigmore Street London W1U 2SJ
Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.
-
26/07194/ADV Awaiting decision
98 Victoria Street London SW1E 5JL
Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)
-
26/07160/ADV Awaiting decision
18 - 21 Haymarket London SW1Y 4DQ
Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m
-
26/07157/ADV Awaiting decision
41 - 44 Great Windmill Street London W1D 7NF
Display of one non illuminated projection sign, measuring 800mm x 300mm
-
26/07125/ADV Awaiting decision
1 Upper St Martin's Lane London WC2H 9NY
Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m