Planning application
39 Charing Cross Road London WC2H 0AR
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of five internally illuminated LED screens, each measuring 0.87m x 52m, at high level ground, first, second, third and fourth floors on Charing Cross Road and Cranbourn Street frontages.
As published by the council, reference 25/08526/ADV
Application record
- Reference
- 25/08526/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Application Refused
- Received
- 21 Nov 2025
- Validated
- 21 Nov 2025
- Decided
- 16 Mar 2026
- Ward
- St James's
- Decision by
- Sub-Committee
- Postcode
- WC2H 0AR
Timeline
Dates from the published record
-
21 Nov 2025
Received by Westminster
-
16 Mar 2026
Decision issued: Application Refused
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
20 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
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Display of interchangeable externally illuminated advertisement panels on hoarding, six measuring 2.35m x 3.00m and three measuring 2.35m x 1.08m.
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Display of an externally illuminated advertisement panel measuring 3.5m x 14m.
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Display of internally illuminated digital screen measuring 3.5m X 14m
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Display of externally illuminated advertisement panel measuring 2.85m high and 3.35m wide, 2.50m high and 2.60m wide and 2.60m high and 2.60m wide.
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Other advertisement consent applications
In Westminster
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26/05953/ADV Awaiting decision
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Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
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26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
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26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
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26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
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26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC