Planning application
26/01163/ADV
The Albert 52 Victoria Street London SW1H 0NP
Proposal
Display of an externally illuminated projecting sign measuring 1.35m x 0.9m; three non-illuminated plaques measuring 0.25m x 0.25m; three internally illuminated menu cases measuring 0.5m x 0.377m; three externally illuminated fascia signs measuring 0.276m x 2.596m; two non-illuminated fascia signs measuring 0.2m x 1.847m and 0.176m x 0.577m; and four non-illuminated signboards, one measuring 0.8m x 0.52m and three measuring 0.35m x 0.35m.
As published by the council, reference 26/01163/ADV
Timeline
Dates from the published record
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24 Feb 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/01164/LBC Awaiting decision
The Albert 52 Victoria Street London SW1H 0NP
Installation of signage, replacement of lighting and fascia repainting.
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26/03064/LBC Granted
The Albert 52 Victoria Street London SW1H 0NP
Internal alterations and refurbishment at lower ground, ground, first and second floor levels including insertion of internal partitions to form an accessible WC at ground floor level, reconfiguration and enlargement of toilet facilities at first floor level, amendments to lower ground floor toilets, alterations to bar counters and back fittings at ground and first floor levels, works to fixed seating, internal doors and screens, refurbishment of internal finishes including floors, lighting and decorations and associated works.
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26/01445/FULL Awaiting decision
Windsor House 50 Victoria Street London SW1H 0TL
Comprehensive refurbishment of Windsor House and Christchurch House (excluding residential part), including re-cladding and amendment of facades, replacement of windows, new end-of-trip facilities, installation of roof-level plant and screening, and associated works, to provide office, retail, restaurant and indoor recreation accommodation (Class E) with amenity spaces, including a new roof-level pavilion to Christchurch House.
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26/01968/FULL Awaiting decision
89 Victoria Street London SW1H 0HW
Retention of new shopfront. (Retrospective) [Linked to 26/02353/ADV]
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26/02353/ADV Awaiting decision
89 Victoria Street London SW1H 0HW
Display of internally illuminated fascia sign measuring 0.07m X 0.76m and non illuminated projecting sign measuring 0.7m X 0.6m
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26/00346/CLEUD Granted
3 Artillery Row SW1P 1RH
Use as deli store providing sandwiches, wraps, salads, including with hot ingredients (Use Class E).
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.