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Planning application

89 Victoria Street London SW1H 0HW

Awaiting decision Westminster 26/02353/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of internally illuminated fascia sign measuring 0.07m X 0.76m and non illuminated projecting sign measuring 0.7m X 0.6m

As published by the council, reference 26/02353/ADV

Application record

Reference
26/02353/ADV
Type
Advert Application (ADV)
Status
Pending
Received
10 Apr 2026
Validated
27 Apr 2026
Ward
St James's
Postcode
SW1H 0HW

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/01968/FULL Awaiting decision

    89 Victoria Street London SW1H 0HW

    Retention of new shopfront. (Retrospective) [Linked to 26/02353/ADV]

    Submitted 25 Mar 2026 Full applications

Timeline

Dates from the published record

  1. 10 Apr 2026

    Received by Westminster

  2. 27 Apr 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 22 June 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 65 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Maplin Studio Limited Agent, registered in Upminster

Active · incorporated 2022 · Upminster

16 applications on PlanIndex · across 10 councils · 82% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 89 Victoria Street London SW1H 0HW

    26/01968/FULL Submitted 25 Mar 2026 50 yards away

    87% historically approved · decision due ~25 Jun

    Retention of new shopfront. (Retrospective) [Linked to 26/02353/ADV]

    Awaiting decision Full applications Windows or glazing 11 docs

  • 3 Artillery Row SW1P 1RH

    26/00346/CLEUD Submitted 21 Jan 2026 50 yards away

    Use as deli store providing sandwiches, wraps, salads, including with hot ingredients (Use Class E).

    Granted Lawful development 14 docs

  • 3 Artillery Row SW1P 1RH

    26/00346/FULL Submitted 21 Jan 2026 50 yards away

    Use as deli store providing sandwiches, wraps, salads, including with hot ingredients (Use Class E).

    Granted Lawful development 14 docs

  • 87 Victoria Street London SW1H 0HW

    26/01959/ADV Submitted 25 Mar 2026 50 yards away

    84% historically approved · decision due ~20 May

    Display of internally illuminated fascia sign measuring 1500mm x 1080mm, including Display of internally illuminated fascia sign measuring 600mm x 600mm,

    Awaiting decision Advertising 7 docs

  • 61 - 71 Victoria Street London SW1H 0HW

    25/06016/ADFULL Submitted 22 Aug 2025 50 yards away

    Details of Pre-Construction Circular Economy Assessment pursuant to condition 22(B) of planning permission dated 6 December 2024 (RN: 24/03540/FULL)

    Granted Full applications 6 docs

  • 61 - 71 Victoria Street London SW1H 0HW

    25/06017/ADFULL Submitted 22 Aug 2025 50 yards away

    Details of Whole Life Carbon Assessment prior to commencement of any construction works pursuant to Condition 23 (b) of planning permission dated 06 December 2024 (RN: 24/03540/FULL)

    Granted Full applications 7 docs

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Received 10 Sep, published by the council 17 Sep 2026 Advertising