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Planning application

30 Charing Cross Road London WC2H 0DE

Awaiting decision Westminster 26/00630/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of an externally illuminated fascia sign measuring 4.45m x 0.49m and three externally illuminated fascia signs each measuring 4.16m x 0.67m and two externally illuminated projecting signs each measuring 0.49m x 0.55m (on each on the Charing Cross Road and St Martin's Court elevations).

As published by the council, reference 26/00630/ADV

Application record

Reference
26/00630/ADV
Type
Advert Application (ADV)
Status
Pending
Received
3 Feb 2026
Validated
8 Jun 2026
Ward
St James's
Postcode
WC2H 0DE

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 25/06449/FULL Granted

    30 Charing Cross Road London WC2H 0DE

    Reconfiguration of existing restaurant (Class E) to provide additional covers, takeaway service, and extract ducting.

    Decided 2 Mar 2026 Full applications

Timeline

Dates from the published record

  1. 3 Feb 2026

    Received by Westminster

  2. 8 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 3 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Brown Agent, registered in Fareham

Active · incorporated 2005 · Fareham

37 applications on PlanIndex · across 17 councils · 86% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 30 Charing Cross Road London WC2H 0DE

    25/06449/FULL Submitted 9 Sep 2025 50 yards away

    Reconfiguration of existing restaurant (Class E) to provide additional covers, takeaway service, and extract ducting.

    Granted Full applications 50 docs
  • 26-27 St Martin's Court London WC2N 4AL

    20/07026/TCH Submitted 4 Nov 2020 50 yards away

    Use of an area of the public highway measuring 1.6m x 6m for the placing of 4 tables and 16 chairs, to be used in connection with The Round Table Public House.

    Granted 14 docs
  • Wyndhams Theatre Charing Cross Road London WC2H 0DA

    25/07417/LBC Submitted 14 Oct 2025 50 yards away

    Installation of digital display sign, set within recess on wall under the theatre entrance canopy.

    Granted Heritage and listed buildings 22 docs
  • Wyndhams Theatre Charing Cross Road London WC2H 0DA

    25/07418/ADV Submitted 14 Oct 2025 50 yards away

    Display of digital sign, set within recess on wall under the theatre entrance canopy measuring 1.75m x 0.60m.

    Granted Advertising 18 docs
  • Basement And Ground Floor 28 - 32 St Martin's Court London WC2N 4AL

    26/01156/FULL Submitted 24 Feb 2026 50 yards away

    87% historically approved · decision due ~21 Apr

    Variation of Conditions 1 and 4 of planning permission dated 22 February 2024 (23/08953/FULL) for use of an area of public highway measuring 2.1m x 32.19m for the placing of 23 tables and 46 chairs, 9 barriers, 3 waiter stations, 15 moveable planters, 1 crustacean display and 2 bus trays and shelf racks and 2 portable heaters OR 25 tables and 50 chairs, 9 barriers, 3 waiter stations, 15 moveable planters, 1 crustacean display and 2 bus trays and shelf racks in association with the ground floor restaurant namely; to amend the drawings to vary the arrangement and layout to include 19 planters, 49 chairs, 26 tables, 2 three-seater benches, and 6 waiter stations; and to allow the use of the public highway for a further 2 year period.

    Awaiting decision Full applications 12 docs
  • 10 - 12 Bear Street London WC2H 7AX

    26/01295/FULL Submitted 2 Mar 2026 50 yards away

    87% historically approved · decision due ~5 May

    Variation of Condition 5 of planning permission dated 3 May 2024 (RN: 24/01272/FULL) for 'Variation of Condition 4 of planning permission dated 4 May 2022 (RN: 22/01371/FULL) for the use of two areas of the public highway measuring 5.5m x 3.0m and 5.5m x 3.0m for the placing of 5 tables and 20 chairs and 2 A Boards and 1 menu lectern in connection with the existing public house'. NAMELY, the continued use of the public highway for the placing of tables and chairs for a further two year period.

    Awaiting decision Full applications 5 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising