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Planning application

26/00630/ADV

30 Charing Cross Road London WC2H 0DE

Awaiting decision Westminster Advert Application (ADV)

Proposal

Display of an externally illuminated fascia sign measuring 4.45m x 0.49m and three externally illuminated fascia signs each measuring 4.16m x 0.67m and two externally illuminated projecting signs each measuring 0.49m x 0.55m (on each on the Charing Cross Road and St Martin's Court elevations).

As published by the council, reference 26/00630/ADV

Timeline

Dates from the published record

  1. 3 Feb 2026

    Received by Westminster

  2. 8 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 25/06449/FULL Awaiting decision

    30 Charing Cross Road London WC2H 0DE

    Increase in size of restaurant (Class E) including extract ducting.

    9 Sep 2025 1m away Full applications
  • 26/04865/ADV Awaiting decision

    26 - 27 St Martin's Court London WC2N 4AL

    Display of externally illuminated hanging sign measuring 0.9m X 1.2m, externally illuminated fascia sign 3.31m X 0.266m, 0.73m X 0.175m, non illuminated fascia sign 0.25m X 0.25m, and internally illuminated fascia sign measuring 0.377m X 0.5m

    21 Jul 2026 10m away Advertising
  • 25/07417/LBC Awaiting decision

    Wyndhams Theatre Charing Cross Road London WC2H 0DA

    Digital display sign, set within recess on wall under the theatre entrance canopy. (Linked with 25/07418/ADV)

    14 Oct 2025 25m away Heritage and listed buildings
  • 25/07418/ADV Awaiting decision

    Wyndhams Theatre Charing Cross Road London WC2H 0DA

    Display of digital sign, set within recess on wall under the theatre entrance canopy measuring 1.75m x 0.60m. (Linked with 25/07417/LBC)

    14 Oct 2025 25m away Advertising
  • 26/01156/FULL Awaiting decision

    Basement And Ground Floor 28 - 32 St Martin's Court London WC2N 4AL

    Variation of Conditions 1 and 4 of planning permission dated 22 February 2024 (23/08953/FULL) for use of an area of public highway measuring 2.1m x 32.19m for the placing of 23 tables and 46 chairs, 9 barriers, 3 waiter stations, 15 moveable planters, 1 crustacean display and 2 bus trays and shelf racks and 2 portable heaters OR 25 tables and 50 chairs, 9 barriers, 3 waiter stations, 15 moveable planters, 1 crustacean display and 2 bus trays and shelf racks in association with the ground floor restaurant namely; to amend the drawings to vary the arrangement and layout to include 19 planters, 49 chairs, 26 tables, 2 three-seater benches, and 6 waiter stations; and to allow the use of the public highway for a further 2 year period.

    24 Feb 2026 31m away Full applications
  • 26/01295/FULL Awaiting decision

    10 - 12 Bear Street London WC2H 7AX

    Variation of Condition 5 of planning permission dated 3 May 2024 (RN: 24/01272/FULL) for 'Variation of Condition 4 of planning permission dated 4 May 2022 (RN: 22/01371/FULL) for the use of two areas of the public highway measuring 5.5m x 3.0m and 5.5m x 3.0m for the placing of 5 tables and 20 chairs and 2 A Boards and 1 menu lectern in connection with the existing public house'. NAMELY, the continued use of the public highway for the placing of tables and chairs for a further two year period.

    2 Mar 2026 39m away Full applications

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising